April 18, 2017
Basketball lifestyle is way more than basketball. It's about cool shoes/sneakers, street fashion, energy, hot gadgets, excitement, video games, coolness, and so much more. Words cannot truly define it -- and what I just typed could be endlessly edited and it would still never be quite right. But, I'll proceed.
Basketball lifestyle gear doesn't necessarily mean walking around dressed like a basketball player. These days, it's more about street style, which often does mean a cool pair of bball kicks. There are fashion trends that will always be a key part of basketball lifestyle product world, while some are general street style fashion trends that simply morph nicely with some basketball-like elements.
I live in New York City, and I'm in Los Angeles for some of each winter. I keep an eye on cool downtown NYC fashion and on style around Melrose Avenuve and in the Fairfax District in LA. I also make sure to hit the coolest stores, make conversation and see what's up.
And, of course I'm around pro basketball players constantly, especially during the NBA season. I know what these dudes wear and who a lot of them emulate. Sometime soon, probably in May or June of 2017, I'll start adding specific brands to this page, or specific items that are hot right now. From what I've seen, there's been a mix of bball style, skater style and general street style. It'll be fun to spend the coming months breaking that stuff down, and probably expanding this page into a full section. But for the time being, the basketball lifestyle items below, which of course you can shop and buy online right now, will do.
Here are some of the essentials.
BASKETBALL LIFESTYLE: KICKS:
OTHER COOL LIFESTYLE SOCKS
MORE COOL LIFESTYLE SHIRTS
(Note: A lot of the shoes shown with these jeans are all wrong, but don't worry about that. Focus on the jeans.)
BASKETBALL LIFESTYLE PRODUCTS: BACKPACKS
(These are the hot backpacks that are featured almost every street style / basketball lifestyle-related shop these days)
(These days, snapback caps are the most popular in the street/basketball lifestyle world)
Also see our basketball sneakers
page for more.