The Cavs are in big trouble, down 3-0 in the NBA Finals against a superior-looking Warriors team. Cavs veteran Richard Jefferson says reaching the Finals is no prize if it doesn’t include the acquisition of a championship ring at the end. Here’s¬†ESPN.com¬†reporting:

Championship or bust, says Richard Jefferson

“I still do not feel like we’ve reached our potential,” Jefferson said Friday, after the team’s shootaround at their practice facility. “We’ve said it all along — it doesn’t matter if we lose in Game 7, what happens with tonight: If we don’t win a championship, then the season was unsuccessful. That’s it. It’s the same for them.

“It’s probably the same for three teams in this league every single year. And it’s true. If we don’t win a championship, it’s unsuccessful. Nobody would be surprised at the end of the day if before this series you said the Cavs won. No one would be surprised if someone said San Antonio won a championship at the beginning of the season. No one would be, like, mind blown.

“So for the three, four teams that are in that position, regardless of how it ends or whatever, if you don’t raise that banner the next year, then it was unsuccessful.”