Jeremy Lin Shoe Line

[idizzle]

Jeremy Lin is one step closer to having his own sneaker line. Nike started selling Lin-themed sneakers on its website this weekend to capitalize on the Knicks point guard's unprecedented rise from obscurity to worldwide phenomenon. Priced at $130, the Nike Zoom Hyperfuse Low iD basketball shoe is blue and orange -- just like the Knicks' colors -- and is the shoe that Lin has been wearing this season. Fans can customize the sneakers for color, size and to add Lin's name on the tongue top. Rather than create a new Lin-only shoe, Nike simply added him to an existing line. Newsday

[GOBB]

Now tell me how much money he sees from this?

[9512]

he's right next to LeBron on the athletes' page. lol...

$$$ :cheers:

[SwooshReturns]

Jesus ... this kid plays good for ALMOST 2 weeks, then meets his first great defensive team, plays like booty, hasn't even been star caliber player for a whole year and he gets a shoe.

This is utterly ridiculous.

[SwooshReturns]

You forgot the Mavericks but typical coming from you.
Typical, do you even know me?

:oldlol:

Didn't he also have like 7 turnovers that game?

The point still stands, the kid plays well for only 2 weeks and gets a shoe? How quick are they to give them out like candy now to people who probably haven't earned it yet?

Probably just capitalizing on the marketing sensation that Lin has become, because there is no "basketball reasons" why he should have his own Nike sneaker yet.

[gyu]

Jesus ... this kid plays good for ALMOST 2 weeks, then meets his first great defensive team, plays like booty, hasn't even been star caliber player for a whole year and he gets a shoe.

This is utterly ridiculous.
How is this any different from a rookie that JUST got drafted getting a shoe contract before playing his first NBA game?

[FKAri]

who probably haven't earned it yet?

Earned? Who's earned anything?

Basketball is entertainment. It's show business. It's all hype anyway. Putting a ball in a hoop is a useless endeavor but with the right marketing and framing it's something people will actually pay to see.

[SwooshReturns]

How is this any different from a rookie that JUST got drafted getting a shoe contract before playing his first NBA game?
I don't agree with that either.

[Burgz]

he has his own PE, it cost NIKE relatively nothing to start pumping these out mid season and he probably sees very little to nothing from it, not sure if he even has a signed deal with them

why WOULD he get his own line? :confusedshrug:

[9512]

he has his own PE, it cost NIKE relatively nothing to start pumping these out mid season and he probably sees very little to nothing from it, not sure if he even has a signed deal with them

why WOULD he get his own line? :confusedshrug:

Jeremy signed 3 year contract with Nike (guaranteed). For how much? don't know.

[GOBB]

I thought he had a deal with Nike? Probably a peanuts deal where he gets free sneakers or something. But I heard he did sign with Nike when he was a rookie or something.

I hope he is getting money off all the money being made off him. Kid is getting pimped like a whore. Guy has a flavor of the month named after him, did he even get anything from that? I hope so. I hope he's not just getting his normal NBA deal and free kicks.

[irondarts]

Yeah he already had a shoe deal with Nike even before he started playing great.

[DuMa]

$130!

[Burgz]

I thought he had a deal with Nike? Probably a peanuts deal where he gets free sneakers or something. But I heard he did sign with Nike when he was a rookie or something.

I hope he is getting money off all the money being made off him. Kid is getting pimped like a whore. Guy has a flavor of the month named after him, did he even get anything from that? I hope so. I hope he's not just getting his normal NBA deal and free kicks.

that is the most likely scenario

Adam Silver during the media availability yesterday said that NBA rules stipulate that sponsorship incentives be made off winning not the market players play in

so that would mean that he's making money off the success of the knicks not the success of his "brand"

he better have an opt out in his contract or else youre right, he'll be Nike's number 1 bitch for the next 3 years

[k0kakw0rld]

How is this any different from a rookie that JUST got drafted getting a shoe contract before playing his first NBA game?
Because we already knew how good he was in high school. I mean you must be good if ESPN is covering your high school games.

[DuMa]

he's right next to LeBron on the athletes' page. lol...

$$$ :cheers:


:oldlol:

http://www.nike.com/nikeos/p/nikebasketball/en_US/epic

even luke walton has a page!

[FKAri]

:oldlol:

http://www.nike.com/nikeos/p/nikebasketball/en_US/epic

even luke walton has a page!

Deron Williams is all the way down between Landry Fields and Shannon Brown. No one cares about em. No ones tweeting em. :roll:

[MeLO MvP 15]

He got the term "Linsanity" trademarked so he's gotta be making some money, right?

Also I bet Nike gave him a bonus because they know they have to treat him well because a company like Li-Ning will come in a offer millions for him.

[bdreason]

It's a PE, not his own shoe. Learn the difference.

[Burgz]

It's a PE, not his own shoe. Learn the difference.

this.

i think the media exaggerated a little bit when they first reported it

[ballashotcalla]

All they did was put his name on the tongue and add 17 on the side to an existing shoe line.

They are fugly.

Nike's not stupid. Lin is getting some royalty off the sales.

[Shepseskaf]

He got the term "Linsanity" trademarked so he's gotta be making some money, right?
He filed for the trademark. There are competing claims, and I don't believe that that entire situation has been resolved yet.

[niko]

I thought he had a deal with Nike? Probably a peanuts deal where he gets free sneakers or something. But I heard he did sign with Nike when he was a rookie or something.

I hope he is getting money off all the money being made off him. Kid is getting pimped like a whore. Guy has a flavor of the month named after him, did he even get anything from that? I hope so. I hope he's not just getting his normal NBA deal and free kicks.
$10M over two years. I believe they guaranteed this years $5M to make sure he signs for next year, because he may have had some out.

BTW, i've heard their are multiple companies in Taiwan that are willing to pay him 10 figures as a spokesperson. This is just Taiwan, not sure if China will embrace him (he's Taiwanese American, not the ideal thing for someone to be pushed in China, at least from the state's perspective).

[CLTHornets4eva]

Jesus ... this kid plays good for ALMOST 2 weeks, then meets his first great defensive team, plays like booty, hasn't even been star caliber player for a whole year and he gets a shoe.

This is utterly ridiculous.

This

[niko]

He filed for the trademark. There are competing claims, and I don't believe that that entire situation has been resolved yet.
What claims can other people make on him? THat they thought if Linsanity for what other reason?

[Pinkhearts]

I like how you retards think that giving a player a shoe is a reward to him or something. "Here you played good, I'm giving you your own shoe line as a prize!"

Don't be fools guys. Shoes are given to people who can sell shoes. It's all about making the money. If Derek Fisher has millions of fans around the world like Jordan, he'll be given a shoe too.

[KevinNYC]

Originally Posted by SwooshReturns
Jesus ... this kid plays good for ALMOST 2 weeks, then meets his first great defensive team, plays like booty, hasn't even been star caliber player for a whole year and he gets a shoe.

This is utterly ridiculous

He was playing better than good. His play was unprecedented.
He's in the media capital of the World.
He turned around a team with a large and fanatical fan base.
He's humble and likable.
His story is virtually unique, not only in basketball but any sport. A story that can be understood by even casual sports stars.
He's the first Asian-American NBA player in like 60 years and on top of that he turns out to be a star.

You don't have to like him, but millions of people do.
Yes, it's only been a couple of weeks, but I believe the term is "strike while the iron is hot."

[KevinNYC]

What claims can other people make on him? THat they thought if Linsanity for what other reason?

I think somebody else filed for trademark before him.

Also I don't think Lin was the guy who created the term.

[ralph_i_el]

If they sign him it's because they calculated the risk of him being a bust, compared to the money they make if he keeps up superstar status.

That's called business

[MeLO MvP 15]

He's got PEs, not his own shoe line.

Here's a pic:
http://cdn0.sbnation.com/imported_assets/995259/nike-zoom-hyperfuse-2011-low-jeremy-lin-nike-id-1-600x400_medium.jpg
I think they're sick as hell and I actually like low tops.

[ballashotcalla]

I like how you retards think that giving a player a shoe is a reward to him or something. "Here you played good, I'm giving you your own shoe line as a prize!"

Don't be fools guys. Shoes are given to people who can sell shoes. It's all about making the money. If Derek Fisher has millions of fans around the world like Jordan, he'll be given a shoe too.


you need to play well to sell the shoes.

who was buying his jerseys before his breakout?

[Lebron23]

Buy one, take one

[Shepseskaf]

What claims can other people make on him? THat they thought if Linsanity for what other reason?
Two guys in Cali filed for the trademark several days before Lin They established an online business selling shirts with "Linsanity" on them.

Apparently, one of the filers was a coach at Lin's high school, and bought the Linsanity.com domain name back in 2010. If you go there now, you'll see the site and all of the products that are available for sale.

The NBA is reportedly looking at the merchandise, because the color scheme is similar to Knicks colors, which might be a copyright violation.

[SwooshReturns]

He's got PEs, not his own shoe line.

Here's a pic:
http://cdn0.sbnation.com/imported_assets/995259/nike-zoom-hyperfuse-2011-low-jeremy-lin-nike-id-1-600x400_medium.jpg
I think they're sick as hell and I actually like low tops.
Oh they are PEs not his own signature shoe. Never mind then.

That colorway is actually sick.

[RaininTwos]

I thought he had a deal with Nike? Probably a peanuts deal where he gets free sneakers or something. But I heard he did sign with Nike when he was a rookie or something.

I hope he is getting money off all the money being made off him. Kid is getting pimped like a whore. Guy has a flavor of the month named after him, did he even get anything from that? I hope so. I hope he's not just getting his normal NBA deal and free kicks.
Yeah I feel the same way, you hope that he's not being pimped out and not seeing any cash, but if he's already in a contract with Nike, then he might just be f*cked.

[niko]

Yeah I feel the same way, you hope that he's not being pimped out and not seeing any cash, but if he's already in a contract with Nike, then he might just be f*cked.
I think i mentioned it earlier in the thread, it's $9m to $10m with his minimal amount this year being upped with him agreeing to sign on for the second year which he did not have to.

[SwooshReturns]

Yeah I feel the same way, you hope that he's not being pimped out and not seeing any cash, but if he's already in a contract with Nike, then he might just be f*cked.
If it's not his signature shoe, he's not getting any extra kickback for the sale of PEs ... which are usually limited to online or House of Hoop releases.

[niko]

If it's not his signature shoe, he's not getting any extra kickback for the sale of PEs ... which are usually limited to online or House of Hoop releases.
He's going to have shoes soon. He wasn't signed for next year so they needed to up him to get him to sign on for next year so they could rollout shoes for him.

[SwooshReturns]

He's going to have shoes soon. He wasn't signed for next year so they needed to up him to get him to sign on for next year so they could rollout shoes for him.
I doubt he gets his own model shoe. The only people with actual SIG shoes for Nike that sell are

Kobes, LeBrons and Jordans (still their best seller)

Those are the only ones that sell in terms of sig shoes. You really think Lin has produced and made consumers confident enough to spend an extra $30 - $60 for a pair of sneakers?

You need to be a proven, dynamic LEGENDARY type superstar to get a signature shoe line that is BANKABLE and will sell consistently.

Nike will have to spend more money to create a signature shoe for him, and in turn if these standard PEs are $130 a sig shoe will be an extra $30 - $45 dollars tacked on to that price.

Are people paying that much for a Jermey Lin shoe? I think not.

[bigkingsfan]

I doubt he gets his own model shoe. The only people with actual SIG shoes for Nike that sell are

Kobe and LeBron and Jordan (still their best seller)

Those are the only ones that sell in terms of sig shoes. You really think Lin has produced and made consumers confident enough to spend an extra $30 - $60 for a pair of sneakers?

You need to be a proven, DYNAMIC legendary type superstar to get a signature shoe line that is BANKABLE and will sell consistently.

Nike will have to spend more money to create a signature shoe for him, and in turn if these standard PEs are $130 a sig shoe will be an extra $30 - $45 dollars tacked on to that price.

Are people paying that much for a Jermey Lin shoe? I think not.

China, enough said.

[SwooshReturns]

China, enough said.
In China, sure ... they also don't cost as much there. He's not moving shoes like that in the US, though.

[wang4three]

$10M over two years. I believe they guaranteed this years $5M to make sure he signs for next year, because he may have had some out.

BTW, i've heard their are multiple companies in Taiwan that are willing to pay him 10 figures as a spokesperson. This is just Taiwan, not sure if China will embrace him (he's Taiwanese American, not the ideal thing for someone to be pushed in China, at least from the state's perspective).


As long as he's not making political statements, he'll be fine. Guys like Wang Lee Hom (from Kobe's commercials) and Jay Chou (Kato in Green Hornet) have been popular in both Taiwan and China without crossing political lines.

[niko]

I doubt he gets his own model shoe. The only people with actual SIG shoes for Nike that sell are

Kobes, LeBrons and Jordans (still their best seller)

Those are the only ones that sell in terms of sig shoes. You really think Lin has produced and made consumers confident enough to spend an extra $30 - $60 for a pair of sneakers?

You need to be a proven, dynamic LEGENDARY type superstar to get a signature shoe line that is BANKABLE and will sell consistently.

Nike will have to spend more money to create a signature shoe for him, and in turn if these standard PEs are $130 a sig shoe will be an extra $30 - $45 dollars tacked on to that price.

Are people paying that much for a Jermey Lin shoe? I think not.
In China? If you sold those things in Taiwan the whole population would wear them. China i would imagine too. Is access to those markets via Lin worth $5m a year? i think that.

If you say he won't get a shoe i guess not but advertising general lines with him, would be worth it right?

What is Melo's shoe? SIgnature?

[RaininTwos]

In China, sure ... they also don't cost as much there. He's not moving shoes like that in the US, though.
Yeah, but I thought the whole playing well in New York thing was supposed to help him?

[SwooshReturns]

Yeah, but I thought the whole playing well in New York thing was supposed to help him?
Dude it has been a whopping two weeks. I'm not making someone a superstar after two weeks, no matter how well they have played. I saw this same movie when for half a season Flip Murray out balled Ray Allen in 2003 while he was hurt. Did it translate to actual superstar status? No. There has been barely ANY game tape on this kid. Give teams enough time to adjust to his style, see how well he consistently faces double teams and we'll see how good he really is ...

It's a great story, don't get me wrong. It's been very entertaining, but I'm not ready to jump the gun just yet and call him LEGIT.

[SwooshReturns]

What is Melo's shoe? SIgnature?
CP3, Melo, and Wade all have signature-lite lines under the Jordan banner. It's still essentially the Jordan name selling the shoe. I don't consider those official signature shoes.

[ballashotcalla]

I doubt he gets his own model shoe. The only people with actual SIG shoes for Nike that sell are

Kobes, LeBrons and Jordans (still their best seller)

Those are the only ones that sell in terms of sig shoes. You really think Lin has produced and made consumers confident enough to spend an extra $30 - $60 for a pair of sneakers?

You need to be a proven, dynamic LEGENDARY type superstar to get a signature shoe line that is BANKABLE and will sell consistently.

Nike will have to spend more money to create a signature shoe for him, and in turn if these standard PEs are $130 a sig shoe will be an extra $30 - $45 dollars tacked on to that price.

Are people paying that much for a Jermey Lin shoe? I think not.

That's why Lebron signed a $90 million deal and had his own shoe before playing his first nba game, right.

Lin has the highest selling jersey right now. Who was the last player to have the highest selling jersey and not have their own shoe? Hasn't happened.

Lin will get his own shoe deal. It takes time to stamp out all the details.

[SwooshReturns]

That's why Lebron signed a $90 million deal and had his own shoe before playing his first nba game, right.
It was obvious to anyone with eyes by his junior year the kid was legit. He could've been a pro after his sophmore year of H.S.


Lin will get his own shoe deal. It takes time to stamp out all the details.All I'm saying is he would get it based on this current FADE and not based on on court potential / dominance.

[ballashotcalla]

It was obvious to anyone with eyes by his junior year the kid was legit. He could've been a pro after his sophmore year of H.S.

So it doesn't have to do with "proven, dynamic LEGENDARY"?



All I'm saying is he would get it based on this current FADE and not based on on court potential / dominance.

The court potential is what is making this deal happen.

Who bought his jerseys when he was on the bench? Who even knew he was in the league?

[SwooshReturns]

Who bought his jerseys when he was on the bench? Who even knew he was in the league?
Probably for good reason, he wasn't good enough at the time. I can tell by your user registration, and the fact you're on Lin's balls like it was fortune cookie, that you just started watching pro basketball.

What LeBron was doing in HS showed promise of a bankable commodity on the NBA level, thus a signature shoe that would FOR SURE sell.

[dab0yech0]

I thought he had a deal with Nike? Probably a peanuts deal where he gets free sneakers or something. But I heard he did sign with Nike when he was a rookie or something.

I hope he is getting money off all the money being made off him. Kid is getting pimped like a whore. Guy has a flavor of the month named after him, did he even get anything from that? I hope so. I hope he's not just getting his normal NBA deal and free kicks.

Nike signed this guy for a bag of chips. His shoe deal is worth between 2-4 mil depending on how many sneakers he sells. Im sure he will make the 4 mil while Nike makes hundreds of millions off of him

[ballashotcalla]

Probably for good reason, he wasn't good enough at the time. I can tell by your user registration, and the fact you're on Lin's balls like it was fortune cookie, that you just started watching pro basketball.

What LeBron was doing in HS showed promise of a bankable commodity on the NBA level, thus a signature shoe that would FOR SURE sell.

You're full of contradicting statements in this thread alone. Go back and read what you wrote.

What are you even trying to say?

[BlitzForce]

He had his Nike deal extended last week, and most probably boosted up

[SwooshReturns]

What are you even trying to say?
That if Lin were to get a signature shoe off 2 weeks of play, it wouldn't be deserved based off the quality of player he is ... it would be based off asian influence, and tremendous hype. That's all. In essence, he's not deserving yet. Too much, too soon.

[ballashotcalla]

That if Lin were to get a signature shoe off 2 weeks of play, it wouldn't be deserved based off the quality of player he is ... it would be based off asian influence, and tremendous hype. That's all. In essence, he's not deserving yet. Too much, too soon.

If it was asian influence, he already would've had his shoe deal before his performance.

It's his story that's selling it. Part of that is his performance and the fact he turned the Knicks around. It may be hype, but the people buying his gear is not asian people. It's white america.

People in China buying Lin gear are buying cheap knockoffs.

[wang4three]

I doubt he gets his own model shoe. The only people with actual SIG shoes for Nike that sell are

Kobes, LeBrons and Jordans (still their best seller)

Those are the only ones that sell in terms of sig shoes. You really think Lin has produced and made consumers confident enough to spend an extra $30 - $60 for a pair of sneakers?

You need to be a proven, dynamic LEGENDARY type superstar to get a signature shoe line that is BANKABLE and will sell consistently.

Nike will have to spend more money to create a signature shoe for him, and in turn if these standard PEs are $130 a sig shoe will be an extra $30 - $45 dollars tacked on to that price.

Are people paying that much for a Jermey Lin shoe? I think not.

I think history is not a good predictive indicator of what will happen with the Jeremy Lin case. Never before has a guy who has come from the end of the bench to starter has become so popular. And let's face it, what you do on the court matters less than how you can be marketed off the court. People love this story, they can't get enough of it. Nike would be stupid not to capitalize on this hype right now. Even if they do a one or two time release of a signature shoe, it can be very profitable. If you analyzed the basketball market, it has surely grown with the popularity of Jeremy Lin. My aunt, who hasn't owned cable in 15 years, purchased cabled to just watch Jeremy Lin. And that story is very consistent. There's a new demographic of people who have entered the basketball market because of Jeremy Lin. Any smart business man would mobilize and capture this new market before they are swayed elsewhere.

Also, let's also not deny that a lot of this new market place is in the Asian American community, who have size able pockets. They may be more than willing than to fork over a pretty penny for Jeremy Lin merchandise.

Yes the Flip Murray case is applicable to what he was doing on the court in comparison to Jeremy...but from a marketing and merchandising stand point, it's not even close to a comparison.

This is about $$$, not about whether or not he's a superstar on the basketball court.

[ballashotcalla]

Lin is not a superstar. Not even a star. Not yet.

But his performance is the driving force behind his marketability. That is very clear.

If you guys can't see this, you need to stop drinking haterade.