Actually, LeBron James Was Drinking Gatorade Last Night

[r15mohd]

:rolleyes: :rolleyes: :rolleyes:
wondered which Gatorade rep's gonna get fired :hammerhead: :hammerhead: :hammerhead:

[QUOTE]

Brand fights are the worst of all fights, Gatorade's sustained trolling of LeBron James's cramps due to a supposed lack of proper hydration lacked some pretty key context: James had been drinking Gatorade all night.

Yes, James has an endorsement deal with Powerade. But that doesn't trump Gatorade's sponsorship with the NBA, for which it pays a reported $18 million a year to be the association's "official sports drink." Because of that deal, players on the bench have only two beverage options during games: water and Gatorade.

So, despite Gatorade tweeting that "our athletes can take the heat," cameras captured an ailing LeBron James lustily drinking lemon-lime Gatorade in a desperate and futile attempt to get back into the game. The footage aired on ESPN this morning

[riseagainst]

Dumb troll crap removed

[r15mohd]

Gatorade back-pedaling!!! :roll: :roll: :roll:


"Our apologies for our response to fans' tweets during last night's Heat vs. Spurs game. We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team."

Link: http://deadspin.com/actually-lebron-james-was-drinking-gatorade-last-night-1587186858

[Doctor Rivers]

he should have drank BODYARMOR

[Pointguard]

Ha, this guarantees that there will not be another above 90 degree game! Silver will to this.

[BoutPractice]

The young generation is always taught they need to be "proactive" in the work place, but the premium placed on quick reaction will inevitably lead to that sort of stuff happening.

[Adam Silver]

He deserved the tainted Gatorade for defying the longest tenured NBA sponsor.

[r15mohd]

from ESPN:


LeBron James' cramping turned into a battle among sports drink companies on social media late Thursday night and into the morning.

Gatorade, which has been the official sports drink of the NBA since 1984, making it the league's longest-standing sponsor, has its name on cups, coolers and its product on the podium for every postgame press conference.

But, as fans questioned if the sports drink could have helped James, whose cramping resulted in him sitting out the final 3 minutes and 59 seconds of Game 1 of the NBA Finals, Gatorade fired back on its Twitter feed, pointing out that James endorsed the competitor, Powerade.

@LazyBumDrew we were waiting on the sidelines, but he prefers to drink something else.

- Gatorade (@Gatorade) June 6, 2014
- Gatorade (@Gatorade) June 6, 2014

@PrinceAmukamara You've always had good taste, Prince.

- Gatorade (@Gatorade) June 6, 2014
The Powerade feed was silent other than this tweet earlier in the game congratulating their spokesman on a career milestone.

Consistency, unselfishness and a drive to succeed. Congrats @KingJames on 4,000+ points and 1,000+ assists in the post-season. #powerthrough

- POWERADE (@POWERADE) June 6, 2014
Gatorade apologized Friday for the comments and also deleted the tweets. The only tweet that Gatorade left on its feed related to the matter Friday had been posted late in Game 1, saying, "With a game this hot, we're right at home."

"Our apologies for our response to fans' tweets during (Thursday) night's Heat vs. Spurs game," Gatorade said in a release. "We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team."

While Gatorade took shots at Powerade, whose current tagline using James is "Got what it takes to keep up?," the truth is James actually drinks Gatorade on the bench. He takes the label off and uses blank white towels that don't have the Gatorade logo on them so as not to overtly endorse his competitor.

James' teammate Dwyane Wade is Gatorade's main NBA spokesman, along with Paul George of the Indiana Pacers.

Gatorade's market share of the U.S. sports drink market, which had been hovering around 80 percent for decades, has been on the decline recently. In 2013, Gatorade had 69.5 percent of the U.S. sports drink market, while Powerade had 28.8 percent, according to industry trade publication Beverage Digest.


Link: http://espn.go.com/nba/playoffs/2014/story/_/id/11040832/lebron-james-cramps-sparks-clash-sports-drinks-social-media

[nathanjizzle]

its really unprofessional and not a good look for your brand.

[edrick]

Whoever decided to use that account like that, ****ed up. Dude probably got fired.