Nike Wasted a Ton Of Money on Durant

[SilkkTheShocker]

No way will they ever make a profit off that contract. They were better off letting that passive-aggressive, jumpshooting loser sign somewhere else. Durant lacks marketability and any kind of charisma.

[Encre92]

Welcome the fk back.:cheers:

And yes I agree Nike shouldn't have wasted their investment on a B-tier superstar.

[Real14]

Mods?

[Beastmode88]

How does one like Silkktheshook let a ring less beta live rent free in his head? Was Mcdonalds that hard this morning? :coleman:

[SilkkTheShocker]

Now that Rose is a washed-up gimp, Durant might be taking his place as lamest star in the league. You had a good run Derrick. :applause:

[Real14]

Now that Rose is a washed-up gimp, Durant might be taking his place as lamest star in the league. You had a good run Derrick. :applause:
You spilled tha fries on tha floor again silky?:lol

[hawksdogsbraves]

Now that Rose is a washed-up gimp, Durant might be taking his place as lamest star in the league. You had a good run Derrick. :applause:

:roll:

[ImKobe]

They did? They have him locked up for what, the next decade or so? Who will be the next face of the league after Lebron is done being the best in the league in the next couple years? It's KD. He will be the face of the NBA. His stock will continue to rise.

But I'm sure you know more than the people at Nike do.

[Jlamb47]

They actually gonna make stupid money off this. KD sold just as much as Lebrons last year, its just Lebron taxes on his shoes, thats why he made more money. Lebron shoe are 250 and KD was like 100 bucks
big difference there

[fpliii]

According to the Washington Business Journal it is:

http://www.bizjournals.com/washington/morning_call/2014/09/nike-made-a-terrible-deal-with-kevin-durant-to.html?page=all

But evidently, Nike knew this going in, and it was a move to block UA.

[robert de niro]

Did Nike make "The Decision"? ...Or did Under Armour make "The Plan"...

[Le Shaqtus]

:oldlol:

[SpanishACB]

No way will they ever make a profit off that contract. They were better off letting that passive-aggressive, jumpshooting loser sign somewhere else. Durant lacks marketability and any kind of charisma.

When you make a fraction of what Nike makes, you'll be entrusted with these kind of decisions.

Until then, you'll be another fat kid from the sofa of his home that doesn't even grasp the surface of how these big makerting/sponsorship deals work or of what Durant gets back to Nike.

[SilkkTheShocker]

They actually gonna make stupid money off this. KD sold just as much as Lebrons last year, its just Lebron taxes on his shoes, thats why he made more money. Lebron shoe are 250 and KD was like 100 bucks
big difference there

Durant shoes are vastly cheaper. Of course cheap parents are going to buy their parents shitty Durant shoes over LeBrons. Dumbass :oldlol: :oldlol: :oldlol: :oldlol:

[Kungfro]

They actually gonna make stupid money off this. KD sold just as much as Lebrons last year, its just Lebron taxes on his shoes, thats why he made more money. Lebron shoe are 250 and KD was like 100 bucks
big difference there

It's a better shoe too, both in looks and comfort.

[SilkkTheShocker]

According to the Washington Business Journal it is:

http://www.bizjournals.com/washington/morning_call/2014/09/nike-made-a-terrible-deal-with-kevin-durant-to.html?page=all

But evidently, Nike knew this going in, and it was a move to block UA.

:cheers: :applause: :applause: :applause: :applause

[SexSymbol]

No way will they ever make a profit off that contract. They were better off letting that passive-aggressive, jumpshooting loser sign somewhere else. Durant lacks marketability and any kind of charisma.
You would have a point if this was a forum about actors or actresses.
This forum is for basketball fans to talk about basketball, not for gay guys to talk about other people's charisma, character.

[Jlamb47]

Durant shoes are vastly cheaper. Of course cheap parents are going to buy their parents shitty Durant shoes over LeBrons. Dumbass :oldlol: :oldlol: :oldlol: :oldlol:

Your the dumbass who gets banned and ethered by Ish posters you idiot
IDK why u came back anyways...2/5 b1tch
let that post season sink in

and i see alot of "uncheap" wtih Durants you fool...sh1t i see NBA players with them on

One day youl get your head out of Lebrons ass

[ralph_i_el]

Durant doesn't give a **** what you think. He's just a nice guy who happens to be the deadliest scorer on the planet. He's just gonna keep dropping 30ppg while you stay dropping the fries at McDonalds.

[Hey Yo]

According to the Washington Business Journal it is:

http://www.bizjournals.com/washington/morning_call/2014/09/nike-made-a-terrible-deal-with-kevin-durant-to.html?page=all

But evidently, Nike knew this going in, and it was a move to block UA.
From the above article.

"Nike will have to retail about $420 million a year worth of Durant's products to recoup its investment in him. That's not going to happen.

Nike retailed about $175 million of Durant's gear last year, Powell says, and is on pace to increase that to about $260 million this year. Those are solid numbers that are trending in the right direction. But $260 million is still laughably shy of $420 million.

So Nike almost certainly is going to lose money on the Durant deal. But that's nothing new

[dubeta]

Good thread :applause:

[Jlamb47]

Durant doesn't give a **** what you think. He's just a nice guy who happens to be the deadliest scorer on the planet. He's just gonna keep dropping 30ppg while you stay dropping the fries at McDonalds.
:roll:

[Real14]

2/5 thread:applause:

[branslowski]

Durant doesn't give a **** what you think. He's just a nice guy who happens to be the deadliest scorer on the planet. He's just gonna keep dropping 30ppg while you stay dropping the fries at McDonalds.

:oldlol:

[Eric Cartman]

Durant doesn't give a **** what you think. He's just a nice guy who happens to be the deadliest scorer on the planet. He's just gonna keep dropping 30ppg while you stay dropping the fries at McDonalds.

http://upload.wikimedia.org/wikipedia/commons/5/50/Morton_Ether_1846.jpg

[stalkerforlife]

ESPN - "The Durant contract with Nike is a steal, says one source. Durant, while being the best player on the planet, is also likable and full of humility. One source, close to the business deal, has estimated that Durant's take over of the league will turn into billions. Asked if Durant being the best player on the planet, by quite a large margin, was reason enough for this deal, he replied, "Absolutely."

[red1]

:yaohappy:

[Nash]

How much did Lebron and Kobe get their last contracts?

[gts]

Durant doesn't give a **** what you think. He's just a nice guy who happens to be the deadliest scorer on the planet. He's just gonna keep dropping 30ppg while you stay dropping the fries at McDonalds.

not for long he's moving to Taco Bell to team up with a new crew...Not sure why they want him, did you know that Silkk screws up 3 out every 5 batches of fries he makes

[Kungfro]

[quote=Hey Yo]From the above article.

"Nike will have to retail about $420 million a year worth of Durant's products to recoup its investment in him. That's not going to happen.

Nike retailed about $175 million of Durant's gear last year, Powell says, and is on pace to increase that to about $260 million this year. Those are solid numbers that are trending in the right direction. But $260 million is still laughably shy of $420 million.

So Nike almost certainly is going to lose money on the Durant deal. But that's nothing new

[r15mohd]

ESPN - "The Durant contract with Nike is a steal, says one source. Durant, while being the best player on the planet, is also likable and full of humility. One source, close to the business deal, has estimated that Durant's take over of the league will turn into billions. Asked if Durant being the best player on the planet, by quite a large margin, was reason enough for this deal, he replied, "Absolutely."

:lol :lol :lol

"sauce" plz?


this is how it's done my fwend! :rolleyes:
"Could Nike afford to let the second-best player in the world go?" -SBNAtion
Link: http://www.sbnation.com/2014/9/3/6098457/kevin-durant-nike-contract-under-armour

[stalkerforlife]

:lol :lol :lol

"sauce" plz?


this is how it's done my fwend! :rolleyes:
"Could Nike afford to let the second-best player in the world go?" -SBNAtion
Link: http://www.sbnation.com/2014/9/3/6098457/kevin-durant-nike-contract-under-armour

www.espn.com

[r15mohd]

I'm finding this confusing. Say the deal is for 10 years at 285 million, that ends up roughly being 28.5 mil per year. So why would they need to make 420 per year to recoup costs?

break-even point...$285 million that goes to KD plus the R&D, marketing, production of his sneakers and KD line, and all the overhead expenses that would incorporate into recouping that $285 million mark at a break-even point. i'm sure there's more details, but basically the gist of it

[r15mohd]

www.espn.com


hmm..a lot of college football showing on that site, try again

[aj1987]

hmm..a lot of college football showing on that site, try again
Ignore that guy. He just makes up whatever he wants and posts them. Dude is Dragic level troll.

[r15mohd]

Ignore that guy. He just makes up whatever he wants and posts them. Dude is Dragic level troll.


lol...definitely aware, he's slowly turning to being a stan for KD and saying goodbye to Kobe :rolleyes:

how was the #WadeUnion this wknd...did you attend? :D :D :D

[knicksman]

Still it doesnt remove the fact that bran stans IQ got exposed so bad this season:oldlol:

[JohnFreeman]

welcome back Sikk :applause:

[JohnFreeman]

Still it doesnt remove the fact that bran stans IQ got exposed so bad this season:oldlol:
You shouldn't talk about IQ.

[knicksman]

You shouldn't talk about IQ.

a bran stan LOL

[poido123]

Nike will make money on KD's shoe contract.

End thread/

[dubeta]

Nike basically inflated the entire shoe market

Now LeBrons proabaly gonna ask for $500 million

D rose and lillard are gonna ask $200 M each from addidas

Blake Griffin, Melo, and Cp3 are gonna ask $150 mil each from Jordan

[russwest0]

:lol :lol :lol

"sauce" plz?


this is how it's done my fwend! :rolleyes:
"Could Nike afford to let the second-best player in the world go?" -SBNAtion
Link: http://www.sbnation.com/2014/9/3/6098457/kevin-durant-nike-contract-under-armour

Second best player?

LMAO. Two small forwards won MVP and FMVP last year and neither were Bran.

They don't really think that Kawhi is the best player on the planet, do they?

[poido123]

break-even point...$285 million that goes to KD plus the R&D, marketing, production of his sneakers and KD line, and all the overhead expenses that would incorporate into recouping that $285 million mark at a break-even point. i'm sure there's more details, but basically the gist of it


People aren't factoring in the big picture here.

It's not just about the money for KD.

By getting as many of the top athletes in the game under Nike, you are in fact convincing the consumer(us) into believing that if the best athletes are wearing Nike, then it must be the best brand in the world.

Branding is very powerful and if you have the best basketball players wearing your Brand, it will maximise dollars to the entire company's revenue and boost value to the company. In this case, Nike wants to maintain its already lofty reputation in the market and not lose ground to its rivals.

There is an image association message being pushed here. It works, which is why Nike has been so successful.

[VIntageNOvel]

Durant doesn't give a **** what you think. He's just a nice guy who happens to be the deadliest scorer on the planet. He's just gonna keep dropping 30ppg while you stay dropping the fries at McDonalds.

http://i.imgur.com/0mKrh.jpg

[knicksman]

if I were nike too, I would lose bran first b4 kd. We all knew how effective off the ball players are compared to bran types. its like comparing bran to jordan. MVPs says its close but result/rings says otherwise.

[TheMan]

Whenever Silkktheshook predicts something, always bet on the opposite to happen. Dude is literally always wrong...

[houston]

damn silk back in the house

[SyRyanYang]

damn silk back in the house

And getting ethered as soon as he gets back:oldlol:

[sportjames23]

When you make a fraction of what Nike makes, you'll be entrusted with these kind of decisions.

Until then, you'll be another fat kid from the sofa of his home that doesn't even grasp the surface of how these big makerting/sponsorship deals work or of what Durant gets back to Nike.


Dat ether. :applause:

[HylianNightmare]

Didn't Durant sell 175 million last year?
And if they would've let him go Durant would have put under armour basketball on the map ala jordan with nike

[chris02jammers]

I'm finding this confusing. Say the deal is for 10 years at 285 million, that ends up roughly being 28.5 mil per year. So why would they need to make 420 per year to recoup costs?
because he is stupid...

[chris02jammers]

175 Million x 10 years = 1.75 Billion

1.75B >>>>> 265 Million... stupid...

[fpliii]

because he is stupid...
Or because of research and development, marketing, and production costs. :confusedshrug:

I know most people on here don't like Silkk, but based on the article he is correct here.

Note that I don't think it's a bad business decision. You're going to lose money on KD directly, but you're preventing UA from snagging a major guy. In addition, you're going to make more money on other show lines, because of the perception of having the top players in the game.

[r15mohd]

Second best player?

LMAO. Two small forwards won MVP and FMVP last year and neither were Bran.

They don't really think that Kawhi is the best player on the planet, do they?

did this rhetoric help you sleep last night? :rolleyes: :sleeping :sleeping :sleeping

[r15mohd]

Didn't Durant sell 175 million last year?
And if they would've let him go Durant would have put under armour basketball on the map ala jordan with nike

was that revenue or the net amount...i'm thinking overall revenue

and KD is a good bball player, but he doesn't have the ranks of MJ to gift UA that push forward as MJ did with Nike

[Real14]

if I were nike too, I would lose bran first b4 kd. We all knew how effective off the ball players are compared to bran types. its like comparing bran to jordan. MVPs says its close but result/rings says otherwise.
:applause:

[HylianNightmare]

was that revenue or the net amount...i'm thinking overall revenue

and KD is a good bball player, but he doesn't have the ranks of MJ to gift UA that push forward as MJ did with Nike


The numbers I'm not sure about. But I think he would've had a similar effect in putting them on the map. Maybe not legacy wise of course but I think we would've seen allot of kids wearing UA shoes just cause of kd

[knicksman]

under armour saw in durant what nike saw in jordan. And once durant starts winning rings, nike would just become the adidas in the future. So they wont let that happen.

[Koresh]

ESPN - "The Durant contract with Nike is a steal, says one source. Durant, while being the best player on the planet, is also likable and full of humility. One source, close to the business deal, has estimated that Durant's take over of the league will turn into billions. Asked if Durant being the best player on the planet, by quite a large margin, was reason enough for this deal, he replied, "Absolutely."




:lol :lol :lol

"sauce" plz?


this is how it's done my fwend! :rolleyes:
"Could Nike afford to let the second-best player in the world go?" -SBNAtion
Link: http://www.sbnation.com/2014/9/3/6098457/kevin-durant-nike-contract-under-armour

:facepalm He made that bullshit up. That's why he didn't post a real source. He's a retarded copycat of unbreakable, but unbreakable has been doing this for years, unlike f*ckface.

[Eat Like A Bosh]

300 Mil is still Pennies to Nike though.

[dubeta]

300 Mil is still Pennies to Nike though.

They couldve used it to actually pay the sweat shop kids making their shoes

[Droid101]

Why do people even respond to Silk threads? They are all 100% garbage agenda nonsense.

[MiseryCityTexas]

No way will they ever make a profit off that contract. They were better off letting that passive-aggressive, jumpshooting loser sign somewhere else. Durant lacks marketability and any kind of charisma.


KD ended Brandon Knight's career in the play-offs though.

[smoovegittar]

I thought it's been a little quiet here. :coleman:

[Trollsmasher]

175 Million x 10 years = 1.75 Billion

1.75B >>>>> 265 Million... stupid...
yep

that's how it works


idiot:yaohappy:

[poido123]

Can't understand this.

Who does Nike think he is? Lebron?

Nike just wasted a motza on him for a wannabe star.



Got ya! Y'all thought I was serious. Don't worry Fudge, I'm a fan of Durant

[hawke812]

Durant shoes are vastly cheaper. Of course cheap parents are going to buy their parents shitty Durant shoes over LeBrons. Dumbass :oldlol: :oldlol: :oldlol: :oldlol:

Parents buying shoes for their parents:biggums:

You calling someone else a dumbass:coleman:

[BigBoss]

No way will they ever make a profit off that contract. They were better off letting that passive-aggressive, jumpshooting loser sign somewhere else. Durant lacks marketability and any kind of charisma.

:facepalm