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View Full Version : From a marketing perspective anti hero ball is bad for the NBA



TheMarkMadsen
04-09-2015, 10:41 PM
and is exposing the lack of true star power in todays league with KD & Kobe missing the playoffs

"Hero ball" is what the casual fan wants to see, casual fan interest is what determines the overall popularity of the NBA

Here are the top 5 NBA finals which drew the largest TV rating all time

87, 96, 97, 93 & 98.

Not surprisingly 4 of the top 5 all featured narratives focused on individual players

96 - Jordan's return to the finals, 97 - Jordan vs Malone, 98 - Jordan's last dance, 93 - Jordan vs Chuck (two of the biggest "me" players of all time)


team ball does not sell, the 2007 Cavs vs Spurs finals was the lowest rated finals of all time...


http://static1.businessinsider.com/image/51c0c306eab8ead85900000e-800-572/untitled-2-216.jpg

as this graph shows, Jordan's "hero ball" did wonders for the NBA's viewership... but the story of "hero ball" vs team ball is really demonstrated by the 2000's..

the 2001 finals was the highest rated NBA finals of the Lakers 3peat and the highest rated NBA finals since Jordan and it just so happens to coincide with Kobe's "hero ball" and dominant run through the WC playoffs..


and as you can see, the ratings just ****ing plummeted in 2003 when the boring ass Spurs and Nets were featured and then immediately sky rockets in 04 when Kobe and the Lakers were featured..

then the ratings plummet again in 05 when the Spurs and Pistons, two of the best examples "team ball" we have had this era..

this pattern continues, ratings drop when "team ball" makes the finals and ratings go up when "hero ball" aka Kobe & Jordan are in the finals,

2014 was the lowest rated finas in 5 years and featured Lebron going for the 3peat and the Spurs playing beautiful basketball.. but nobody cared..

the NBA needs guys like Durant and WB in the playoffs, it sells.

funnystuff
04-09-2015, 10:43 PM
Spurs not making the finals would be a breath of fresh air

Akrazotile
04-09-2015, 11:21 PM
We're all aware of the goyim's trademark idol worship.

Akrazotile
04-09-2015, 11:25 PM
Also, OP equates hero ball with star power. Not necessarily true.

Celtics, Heat, Mavs, these teams all played team ball AND had stars. Popular star players like Bran, KG, Dirk are not hero ball chuckers like kobe, melo, westbrook, but still are stars.

Also, Lakers have a huge fanbase across the country and play in the 2nd largest market. Of course their ratings will be higher.


OP drawing shit conclusions as usual.

Achilleas
04-09-2015, 11:26 PM
can you adjust how many they watch the game in the internet from streams;before you can only watch it on tv.

dubeta
04-09-2015, 11:27 PM
Also, OP equates hero ball with star power. Not necessarily true.

Celtics, Heat, Mavs, these teams all played team ball AND had stars. Popular star players like Bran, KG, Dirk are not hero ball chuckers like kobe, melo, westbrook, but still are stars.

Also, Lakers have a huge fanbase across the country and play in the 2nd largest market. Of course their ratings will be higher.


OP drawing shit conclusions as usual.

This

anti-hero ball - good

Kobe ball - bad

TheMarkMadsen
04-09-2015, 11:32 PM
Also, OP equates hero ball with star power. Not necessarily true.

Celtics, Heat, Mavs, these teams all played team ball AND had stars. Popular star players like Bran, KG, Dirk are not hero ball[/B] chuckers like kobe, melo, westbrook, but still are stars.

Also, Lakers have a huge fanbase across the country and play in the 2nd largest market. Of course their ratings will be higher.


OP drawing shit conclusions as usual.

You're correct in saying that Bran isn't a hero ball player, which would explain why he was involved in the lowest rated NBA finals of all time..

Heat, Mavs all failed to draw as high as the Kobe led Lakers..

2001 finals highest rated finals since Jordan and was AI vs Kobe.. MVP AI vs Kobe who was on an absolute tear through the playoffs

Kobe and Jordan drew big numbers because they were exciting superstars who played a certain style, meanwhile Lebron and Duncan two guys who are consistently praised for playing the game the "correct way" can't draw peoples interest for shit

as evident by the fact that they have pulled in some of the lowest TV numbers in NBA history

SugarHill
04-09-2015, 11:47 PM
You're correct in saying that Bran isn't a hero ball player, which would explain why he was involved in the lowest rated NBA finals of all time..

Heat, Mavs all failed to draw as high as the Kobe led Lakers..

2001 finals highest rated finals since Jordan and was AI vs Kobe.. MVP AI vs Kobe who was on an absolute tear through the playoffs

Kobe and Jordan drew big numbers because they were exciting superstars who played a certain style, meanwhile Lebron and Duncan two guys who are consistently praised for playing the game the "correct way" can't draw peoples interest for shit

as evident by the fact that they have pulled in some of the lowest TV numbers in NBA history

How come 11-14 drew higher ratings than 08 and 09? :confusedshrug:

iamgine
04-09-2015, 11:56 PM
this pattern continues, ratings drop when "team ball" makes the finals and ratings go up when "hero ball" aka Kobe & Jordan are in the finals,

Are you sure it's hero ball and not because Jordan & LA Lakers are massively popular? I mean, John Lucas III can play hero ball but I doubt people would tune in for him.

TheMarkMadsen
04-10-2015, 12:16 AM
How come 11-14 drew higher ratings than 08 and 09? :confusedshrug:

the NBA's popularity dropped after 2004, as you can see by the finals ratings during 05-07 due to teams like Spurs and Pistons.

There was work that needed to be done in order to build popularity up

Kobe's return to the finals popped the biggest rating since 04, and eventually built up the league's popularity to the point where he drew a bigger finals rating than 11, 12, 13 & 14.

In fact the number begin dropping in 2013 and 2014.. after the initial excitement of the big 3 is over (2011) and the next great gunners (WB & KD) people began not to care..

the highest rated finals of the 2000's have all centered around Kobe, while the lowest rated finals have centered around the boring ass Spurs.

the lowest rated finals of the last 5 years featured Lebron James going for a 3peat and the Spurs playing beautiful basketball..and nobody cared..

TheMarkMadsen
04-10-2015, 12:20 AM
Are you sure it's hero ball and not because Jordan & LA Lakers are massively popular? I mean, John Lucas III can play hero ball but I doubt people would tune in for him.

if he could do it at the level of Kobe and Jordan then yes.. :confusedshrug: :confusedshrug:


and the LA Lakers being massively popular being the reason for high ratings begins isn't an excuse..

if so then why the huge discrepancy between the 2000, 2001 & 2002 finals?


01 featured hero ball Iverson vs Kobe who was looking like MJ reincarnated going into the finals..

and people tuned in for that in droves.. and then tuned back out (to an extent) when the Lakers played the Nets the very next year

Iverson's hero ball was a huge reason for the 01 finals rating

SugarHill
04-10-2015, 12:20 AM
the lowest rated finals of the last 5 years featured Lebron James going for a 3peat and the Spurs playing beautiful basketball..and nobody cared..
And it was still higher than 08 and 09, both featuring Kobe and one of them being the whole Lakers/Celtics angle they pushed so hard.

Akrazotile
04-10-2015, 12:21 AM
the NBA's popularity dropped after 2004, as you can see by the finals ratings during 05-07 due to teams like Spurs and Pistons.

There was work that needed to be done in order to build popularity up

Kobe's return to the finals popped the biggest rating since 04, and eventually built up the league's popularity to the point where he drew a bigger finals rating than 11, 12, 13 & 14.

In fact the number begin dropping in 2013 and 2014.. after the initial excitement of the big 3 is over (2011) and the next great gunners (WB & KD) people began not to care..

the highest rated finals of the 2000's have all centered around Kobe, while the lowest rated finals have centered around the boring ass Spurs.

the lowest rated finals of the last 5 years featured Lebron James going for a 3peat and the Spurs playing beautiful basketball..and nobody cared..

You mean the Lakers return to the finals :facepalm

BasedTom
04-10-2015, 12:27 AM
the kobe dropoff pales in comparison to the jordan drop off

1999 holy shit

TheMarkMadsen
04-10-2015, 12:27 AM
And it was still higher than 08 and 09, both featuring Kobe and one of them being the whole Lakers/Celtics angle they pushed so hard.

not it wasn't.. get your facts straight


and none of those HEAT finals pulled in higher ratings than the 2010 finals (Kobe goes for 2 w/o Shaq), 2004 finals ( Kobe & Shaq) or 2001 finals (Iverson vs Kobe)

the highest rated finals of the 2000's were 2010, 01 and 04

the lowest rated finals were 03, 05 and 07.

people are more interested in watching hero ball than watching team ball.

Akrazotile
04-10-2015, 12:27 AM
if he could do it at the level of Kobe and Jordan then yes.. :confusedshrug: :confusedshrug:


and the LA Lakers being massively popular being the reason for high ratings begins isn't an excuse..

if so then why the huge discrepancy between the 2000, 2001 & 2002 finals?


01 featured hero ball Iverson vs Kobe who was looking like MJ reincarnated going into the finals..

and people tuned in for that in droves.. and then tuned back out (to an extent) when the Lakers played the Nets the very next year

Iverson's hero ball was a huge reason for the 01 finals rating

Iverson was a lightning rod due to his size and image. People tuned in to either cheer him on or root for him to fail.

Kobe vs Tmac for instance surely would not have had the same result.

Nobody is arguing that stars dont help, and many stars score a lot of points.

Heroball means sacrificing team play to personally try to play the role of hero and hog the glory. Thats kobe, westbrook, melo. People dont turn in just for that. Teams like the Suns and Warriors got good ratings in their day bc they bombed away as a team.

When MJ did quasi-heroball his first threepeat he was doing it at off the charts performance. Second threepeat people tuned in automatically bc now its a dynasty.


Point is, Kobe is not MJ and if he shot 42% in the finals playing on the charlotte bobcats nobody would really give a shit. He needs the Lakers more than they need him. And you need him more than anybody needs anything.

TheMarkMadsen
04-10-2015, 12:29 AM
the kobe dropoff pales in comparison to the jordan drop off

1999 holy shit

lol they went from watching Jordan to watching Duncan

huge drop off in entertainment

the 01/02 to 03 drop off is pretty embarrassing as well

ISHGoat
04-10-2015, 12:29 AM
Are you sure it's hero ball and not because Jordan & LA Lakers are massively popular? I mean, John Lucas III can play hero ball but I doubt people would tune in for hm.

John Lucas III can play hero ball but hed be a really shitty hero like Hawkeye or Black Widow, and fans tune in to see Thor vs Hulk

Lebron is Superman but spurs have a bunch of weak ass heroes like batman and robin and hawkeye

BasedTom
04-10-2015, 12:30 AM
what are you even suggesting for the NBA to do? Change the rules? Hire crooked refs to help certain teams make it to the finals? 2002 game six

TheMarkMadsen
04-10-2015, 12:31 AM
Iverson was a lightning rod due to his size and image. People tuned in to either cheer him on or root for him to fail.

Kobe vs Tmac for instance surely would not have had the same result.

Nobody is arguing that stars dont help, and many stars score a lot of points.

Heroball means sacrificing team play to personally try to play the role of hero and hog the glory. Thats kobe, westbrook, melo. People dont turn in just for that. Teams like the Suns and Warriors got good ratings in their day bc they bombed away as a team.

When MJ did quasi-heroball his first threepeat he was doing it at off the charts performance. Second threepeat people tuned in automatically bc now its a dynasty.


Point is, Kobe is not MJ and if he shot 42% in the finals playing on the charlotte bobcats nobody would really give a shit. He needs the Lakers more than they need him. And you need him more than anybody needs anything.

you can't even discuss television ratings without thinking its a Kobe vs MJ debate.. the insecurity is real

Akrazotile
04-10-2015, 12:33 AM
you can't even discuss television ratings without thinking its a Kobe vs MJ debate.. the insecurity is real


Thats bc youre taking about 8 different random factors and causes and giving kobe credit for all of them :facepalm

TheMarkMadsen
04-10-2015, 12:34 AM
what are you even suggesting for the NBA to do? Change the rules? Hire crooked refs to help certain teams make it to the finals? 2002 game six

i'm not suggesting anything, i'm just saying that from an advertising prospective marketing your playoffs as "team ball" isn't the best way to draw in viewers and just shows the lack of true star power in the NBA at this point and time

SugarHill
04-10-2015, 12:34 AM
not it wasn't.. get your facts straight


and none of those HEAT finals pulled in higher ratings than the 2010 finals (Kobe goes for 2 w/o Shaq), 2004 finals ( Kobe & Shaq) or 2001 finals (Iverson vs Kobe)

the highest rated finals of the 2000's were 2010, 01 and 04

the lowest rated finals were 03, 05 and 07.

people are more interested in watching hero ball than watching team ball.

http://www.statista.com/statistics/240377/nba-finals-tv-viewership-in-the-united-states/

2010 was a rematch from two historic franchises and it wasn't all about Kobe. Besides, I never mentioned it. It was higher. :confusedshrug:

04 was more than Kobe. For sure.

01 had Iverson.

BasedTom
04-10-2015, 12:34 AM
lol they went from watching Jordan to watching Duncan

huge drop off in entertainment

the 01/02 to 03 drop off is pretty embarrassing as well
pretty crazy to think duncan is one shot away from being tied with MJ in rings
It's also crazy how every finals since 1999 has had either kobe, duncan or wade playing it in.

It's a fine line really- people want parity, and yet they want dynasties and dominance.

TheMarkMadsen
04-10-2015, 12:36 AM
Thats bc youre taking about 8 different random factors and causes and giving kobe credit for all of them :facepalm

no you're just insecure and can't discuss anything if the word "Kobe" is involved without feeling like your manhood is being threatened.

TheMarkMadsen
04-10-2015, 12:38 AM
pretty crazy to think duncan is one shot away from being tied with MJ in rings
It's also crazy how every finals since 1999 has had either kobe, duncan or wade playing it in.

It's a fine line really- people want parity, and yet they want dynasties and dominance.

i'm not even sure it's that people want dynasties, some of the tail end of dynasties or potential dynasties have pulled in low ratings.

It's all about the style of play imo..

if the Warriors make the playoffs and Curry is going off with his video game style of play it will generate more interest for the NBA than say if the Spurs make the finals again

Akrazotile
04-10-2015, 12:40 AM
no you're just insecure and can't discuss anything if the word "Kobe" is involved without feeling like your manhood is being threatened.


My manhood huh?

You wanna question my ****ing manhood???


Ill show you my manhood first hand.


Pm me ;)

Spurs5Rings2014
04-10-2015, 02:17 AM
weak ass heroes like batman

:biggums: :biggums: :biggums: :biggums: :biggums:

:wtf: :wtf: :wtf:

:facepalm

J Shuttlesworth
04-10-2015, 02:19 AM
Not surprising. People love flashy superstars and egos. The average NBA fan does not enjoy watching Duncan

qrich
04-10-2015, 02:24 AM
Oh man, how much more pathetic are Kobe loving ******s gonna get? He's the lone reason why ratings are high? :facepalm

Cocaine80s
04-10-2015, 02:39 AM
Op exposing himself as kennethgriffin :oldlol:

Eric Cartman
04-10-2015, 07:30 AM
Lebron not making the finals would be a breath of fresh air

Fixed.

I like the guy, but 4 straight finals, it gets boring after a while.

iamgine
04-10-2015, 08:04 AM
Iverson's hero ball was a huge reason for the 01 finals rating
Iverson was popular, the MVP and he plays in entertaining fashion. That's why people watch, not because he plays hero ball. If it was Magic's Lakers or Bird's Celtics or Nash's Suns people would also watch despite them not being hero ball people.

Doranku
04-10-2015, 08:27 AM
Point is, Kobe is not MJ and if he shot 42% in the finals playing on the charlotte bobcats nobody would really give a shit. He needs the Lakers more than they need him. And you need him more than anybody needs anything.

What does this even mean? You think if Kobe had the same career in Charlotte, no one would give a shit?

If anything, it'd boost his legacy to f@gs like you who try to discredit him for playing in LA.

StephHamann
04-10-2015, 08:30 AM
From a marketing perspective Jordan is the GOAT and it's not even close.

unknowns8
04-10-2015, 09:37 AM
the contents of your graph and how you've presented it made me think of this scene...


https://www.youtube.com/watch?v=AiPUjGNTi24

Chadwin
04-10-2015, 10:08 AM
Spurs get no love