McDonald's New Hamburglar Promo (WTF?)

[Type 2]

http://www.ew.com/article/2015/05/12/new-mcdonalds-hamburglar-first-commercial?1212

What is this? Why is he a creepy pedo looking dude who has a disruptive wife? :biggums:

http://img2.timeinc.net/people/i/2015/greatideas/blog/150518/hamburglar-600x450.jpg

[TheMarkMadsen]

that was funny in an odd "is this really what they were going for" sort of way

[Yoshi]

I don't understand what I just watched.