Why Are the NBA’s Ratings Going Down?

[STATUTORY]

https://slate.com/culture/2020/08/nba-tv-ratings-china-ethan-strauss-athletic.html

this is the first i heard of this. thought NBA must been killing it ratings wise since it's the only game in town at the moment

[FourthTenor]

https://slate.com/culture/2020/08/nba-tv-ratings-china-ethan-strauss-athletic.html

this is the first i heard of this. thought NBA must been killing it ratings wise since it's the only game in town at the moment


Same here. Surprised it hasnt come up already.

[~primetime~]

I'm sure there are several factors at play but I think the main factor is that it is difficult for people to reinvest themselves into a season that was cut in two...we'll see if the NFL is affected in a similar way, I bet it won't be to the same degree.

Another factor is lots of cable cord cutting during covid, more people ditching cable...streaming live sports isn't quite there yet in terms of being something easily accessible

also, yeah some are put off by the BLM stuff but I doubt that is a massive factor in this.

[Shogon]

It's likely multifaceted though it is shocking given how much extra time people are spending at home.

1) No crowd makes for a FAR LESS compelling product.
2) A large portion of the audience is put off by politics being shoved down their throats via their self chosen entertainment venue, which should be an escape from everyday life. Myself included.
3) LeBron James plays on the West Coast with his games starting at 9:00 pm EST typically. That's late.
4) Justified or not, the LeBron James is the GOAT narrative has kind of died for the public at large because of his repeated losses to Golden State.
5) Speaking of Golden State, there are no exciting teams in the entire league to watch. Golden State was a game changer. The league doesn't have any teams right now that just make you go "wow!" and are exciting like that.

[FourthTenor]

I'm sure there are several factors at play but I think the main factor is that it is difficult for people to reinvest themselves into a season that was cut in two...we'll see if the NFL is affected in a similar way, I bet it won't be to the same degree.

Another factor is lots of cable cord cutting during covid, more people ditching cable...streaming live sports isn't quite there yet in terms of being something easily accessible

also, yeah some are put off by the BLM stuff but I doubt that is a massive factor in this.


Damn. Groundbreakin stuff :applause:

[FourthTenor]

It's likely multifaceted though it is shocking given how much extra time people are spending at home.

1) No crowd makes for a FAR LESS compelling product.
2) A large portion of the audience is put off by politics being shoved down their throats via their self chosen entertainment venue, which should be an escape from everyday life. Myself included.
3) LeBron James plays on the West Coast with his games starting at 9:00 pm EST typically. That's late.
4) Justified or not, the LeBron James is the GOAT narrative has kind of died for the public at large because of his repeated losses to Golden State.
5) Speaking of Golden State, there are no exciting teams in the entire league to watch. Golden State was a game changer. The league doesn't have any teams right now that just make you go "wow!" and are exciting like that.


Mind ABSOLUTELY blown right now.


:biggums: :lebronamazed:

[imdaman99]

Why was the RNC Convention ratings down?

[FourthTenor]

Why was the RNC Convention ratings down?


Hooooooly shit :lebronamazed: :lebronamazed: :lebronamazed: :roll: :bowdown:


That shit just knocked me out my chair

[Shogon]

Are you ok? Do you need some oxygen?

[Im so nba'd out]

Most ppl are doing stuff or at work when half the games are on.Ratings are down for all sports right now btw

[Gohan]

It's likely multifaceted though it is shocking given how much extra time people are spending at home.

1) No crowd makes for a FAR LESS compelling product.
2) A large portion of the audience is put off by politics being shoved down their throats via their self chosen entertainment venue, which should be an escape from everyday life. Myself included.
3) LeBron James plays on the West Coast with his games starting at 9:00 pm EST typically. That's late.
4) Justified or not, the LeBron James is the GOAT narrative has kind of died for the public at large because of his repeated losses to Golden State.
5) Speaking of Golden State, there are no exciting teams in the entire league to watch. Golden State was a game changer. The league doesn't have any teams right now that just make you go "wow!" and are exciting like that.

First good post, you’re getting better:cheers:

[Nashty]

Because white people are tired of black people acting like victims, while they have all the same privileges like white people, and while white people are also getting shot by the police every day but no one is talking about it. More and more people are realizing that BLM is not about equality, it's a racist movement trying to empower black race over all other races and when the league openly support racism like the NBA is doing right now, people will stop watching it.

[Kblaze8855]

I’d say the questions to ask here are why are almost all sectors of tv viewership down. NCIS fell from 17.8 million viewers to 10. Wwe are way down. That politics too? Both the RNC and DNC ratings are down.

It isn’t nba ratings being down. It’s ratings being down.

That leads me to believe it’s largely streaming.

[Shogon]

I’d say the questions to ask here are why are almost all sectors of tv viewership down. NCIS fell from 17.8 million viewers to 10. Wwe are way down. That politics too? Both the RNC and DNC ratings are down.

It isn’t nba ratings being down. It’s ratings being down.

That leads me to believe it’s largely streaming.

Ah, yes. I forgot that too. Pretty obvious.

But...

The NBA ratings dropped pretty substantially from 2018 to 2019. The year LeBron went West.

There are a plethora of factors at play here.

[ArbitraryWater]

NFL and MLB havent dropped...


but the BLM Festivals have.

[Shogon]

I was about to make a post about how league pass needs to be more affordable but damn it looks like they've already substantially dropped their prices.

$40 per year? That's extremely reasonable. In fact, far cheaper than I would have thought.

I thought I remembered the price being like $250 a year... granted it's been a long time since I checked, but damn...

I do see that they're still subjecting people to blackouts, lol, dumbasses.

Well, this means that their salaries are likely about to start going down in a big way as the TV money dries up.

Interesting times.

[~primetime~]

NFL and MLB havent dropped...


but the BLM Festivals have.

you know the NFL season hasn't even started yet right?

[ArbitraryWater]

you know the NFL season hasn't even started yet right?

NBA has gone down since 2017, NFL hasn't..

Are you not aware of this?

Why do I have to spell these things out?

[FKAri]

I think people are just now catching on to the fact that basketball has always been a shit sport.

[~primetime~]

NBA has gone down since 2017, NFL hasn't..

Are you not aware of this?

Why do I have to spell these things out?

NFL ratings did drop in 2017...and the season starts in two weeks and it is guaranteed to be a massive "BLM Festival"...so we'll see what the outcome is

[HBK_Kliq_2]

No fans, too much politics, LeBron no longer best player in league, kawhi is the best and a low-key star like Duncan.

[Kblaze8855]

Ah, yes. I forgot that too. Pretty obvious.

But...

The NBA ratings dropped pretty substantially from 2018 to 2019. The year LeBron went West.

There are a plethora of factors at play here.


Well yea nobody being honest could deny Lebron out west just as the warriors collapsed with injuries and Zion missed most of the year all played a role. But the first thing people wanna jump to is politics while ignoring the obvious.

[Ghost1]

It's likely multifaceted though it is shocking given how much extra time people are spending at home.

1) No crowd makes for a FAR LESS compelling product.
2) A large portion of the audience is put off by politics being shoved down their throats via their self chosen entertainment venue, which should be an escape from everyday life. Myself included.
3) LeBron James plays on the West Coast with his games starting at 9:00 pm EST typically. That's late.
4) Justified or not, the LeBron James is the GOAT narrative has kind of died for the public at large because of his repeated losses to Golden State.
5) Speaking of Golden State, there are no exciting teams in the entire league to watch. Golden State was a game changer. The league doesn't have any teams right now that just make you go "wow!" and are exciting like that.


2020/2021 Dallas Mavericks :pimp::rockon:

[tontoz]

Playoff games are being televised during most people's work hours. I think that is part of the problem not everyone has a DVR.

[3ball]

Ratings were down all year, BEFORE covid..

It's a soft, suburban game now and mostly three pointers.. people don't respect the game or revere it anymore

[Shogon]

Ratings were down all year, BEFORE covid..

It's a soft, suburban game now and mostly three pointers.. people don't respect the game or revere it anymore

And yet you still *********e in your own fecal matter while watching LeBron every time he plays.

[3ball]

And yet you still *********e in your own fecal matter while watching LeBron every time he plays.

I can barely get through the highlights, let alone a game

I wanted to watch the Paul George 35 points and fell asleep.. true story

[L8krH8tr]

NFL for the win

[Ghost1]

I can barely get through the highlights, let alone a game

I wanted to watch the Paul George 35 points and fell asleep.. true story

mavs need to play better defense

[ArbitraryWater]

Well yea nobody being honest could deny Lebron out west just as the warriors collapsed with injuries and Zion missed most of the year all played a role. But the first thing people wanna jump to is politics while ignoring the obvious.

Ratings started to drop when the Warriors teamed up with KD..

[Roundball_Rock]

What will the ratings for the Bucks-Magic game look like?

[Marchesk]

The ratings won't be going up today.

[FourthTenor]

:roll:

[STATUTORY]

:roll: holy shit my timing with this thread

[ArbitraryWater]

Lmao

[coin24]

Because white people are tired of black people acting like victims, while they have all the same privileges like white people, and while white people are also getting shot by the police every day but no one is talking about it. More and more people are realizing that BLM is not about equality, it's a racist movement trying to empower black race over all other races and when the league openly support racism like the NBA is doing right now, people will stop watching it.

BLM is just funding for the dems. Who the nba just blatantly love and shove down everyone's throats.
So no thanks, the majority white audience who purchase league pass and attend games won't be doing so anymore..

Enjoy your wakanda league assholes

[Mask the Embiid]

BLM is just funding for the dems. Who the nba just blatantly love and shove down everyone's throats.
So no thanks, the majority white audience who purchase league pass and attend games won't be doing so anymore..

Enjoy your wakanda league assholes

You are so full of shit :oldlol:

[coin24]

I was about to make a post about how league pass needs to be more affordable but damn it looks like they've already substantially dropped their prices.

$40 per year? That's extremely reasonable. In fact, far cheaper than I would have thought.

I thought I remembered the price being like $250 a year... granted it's been a long time since I checked, but damn...

I do see that they're still subjecting people to blackouts, lol, dumbasses.

Well, this means that their salaries are likely about to start going down in a big way as the TV money dries up.

Interesting times.

The owners should say whoever doesn't want to play, fine, there's the door.
Go play in China.
Voiding their contracts by not showing up to work.

League pass full price was around $300 but most ppl use the VPN etc and get it for around $70 via Asian countries.

They've been advertising it cheaper now non stop but people don't want a bar of it. Racist black fu*ks can jam their dem lobbying product up their ass

[Kblaze8855]

So no thanks, the majority white audience who purchase league pass and attend games won't be doing so anymore..

Yes they absolutely will. When the arenas open up the warriors crowd will be exactly what it was when Steph and Klay come back. The players max May from from 52 million a year to 45 with the corona based shortfall and every single one will be just fine.

All the “I won’t watch!” people mean absolutely nothing to the players because your numbers aren’t what you think they are and most of the people saying it are lying anyway.

[coin24]

Yes they absolutely will. When the arenas open up the warriors crowd will be exactly what it was when Steph and Klay come back. The players max May from from 52 million a year to 45 with the corona based shortfall and every single one will be just fine.

All the “I won’t watch!” people mean absolutely nothing to the players because your numbers aren’t what you think they are and most of the people saying it are lying anyway.

How much of their revenue comes from league pass? Because the international audience makes up a huge figure doesn't seem impressed. And unless "change happens in November" as the morons put it, you won't be getting any fans in arenas so good luck with tip-off in December

At the end of the day the nba is a business, and it's bleeding money right now

[Mask the Embiid]

Aren't you that loser that thinks white people are scared of blacks? Haha Gtfoh you racist low iq pleb

https://thumbs.dreamstime.com/t/hand-showing-small-amount-isolated-white-background-sign-95386985.jpg

[FourthTenor]

Yes they absolutely will. When the arenas open up the warriors crowd will be exactly what it was when Steph and Klay come back. The players max May from from 52 million a year to 45 with the corona based shortfall and every single one will be just fine.

All the “I won’t watch!” people mean absolutely nothing to the players because your numbers aren’t what you think they are and most of the people saying it are lying anyway.


I’m not. :confusedshrug:

[Kblaze8855]

How much of their revenue comes from league pass? Because the international audience makes up a huge figure doesn't seem impressed. And unless "change happens in November" as the morons put it, you won't be getting any fans in arenas so good luck with tip-off in December

At the end of the day the nba is a business, and it's bleeding money right now


Not a single one of these players need your support. Giannis is getting 200+ million next deal no matter what you do. The majority of nba money is locked in long term. The digital rights and tv deals. The rockets local tv deal is like 900 million dollars. And the stars have shoe money bigger than their nba money in some cases. Who do you think losing people like you hurts? The players worst case scenario is making a few less million. The owners? Ballmer and the gang with their billions?

Your anger means as much to them as the players mean to the police departments. You’re considerably less impactful on the nba than the nba is on society yet you think their actions are pointless....while telling us about your plans to protest them?

These players don’t give a shit about you not liking it. These guys are glad to make people like you mad. Hell they would laugh at the president getting pissed and boycotting them(which he no doubt will). Think they give a **** about you?

You and those like you are gonna contribute to the players wealth no matter what. Go ahead. Don’t watch. Guess what? Your cable package has ESPN by default due to Disneys rigging. The fee you pay without choice partly funds digital rights deals.

Cancel cable?

Fine. You merely taking about them online is tracked mentions. Plus the internet you keep has its rates rise partly because Disney keeps raising the built in rates for things like ESPN. Live sports is all that keeps cable afloat. Your WiFi bill goes up when ESPN demands 7 dollars a month from you instead of 5....it just isn’t direct. Same corporate entity getting your money to send to Disney.

Come here and refuse to acknowledge them. You’re still posting on a site dedicated to the nba and covering it. Jeff is at events. Is credentialed.

Know how you offer zero support to the nba?

Leaving here forever, never have a cable package again, don’t click links to read stories about them....and probably avoid their many corporate sponsors.

And you won’t.

You will read this. And be here for years to come. You’re gonna click links, hear radio coverage, see Kia commercials, and yes....watch games.

Try not to. Please do.

You will fail and they will profit. Period.

[FourthTenor]

Not a single one of these players need your support. Giannis is getting 200+ million next deal no matter what you do. The majority of nba money is locked in long term. The digital rights and tv deals. The rockets local tv deal is like 900 million dollars. And the stars have shoe money bigger than their nba money in some cases. Who do you think losing people like you hurts? The players worst case scenario is making a few less million. The owners? Ballmer and the gang with their billions?

Your anger means as much to them as the players mean to the police departments. You’re considerably less impactful on the nba than the nba is on society yet you think their actions are pointless....while telling us about your plans to protest them?

These players don’t give a shit about you not liking it. These guys are glad to make people like you mad. Hell they would laugh at the president getting pissed and boycotting them(which he no doubt will). Think they give a **** about you?

You and those like you are gonna contribute to the players wealth no matter what. Go ahead. Don’t watch. Guess what? Your cable package has ESPN by default due to Disneys rigging. The fee you pay without choice partly funds digital rights deals.

Cancel cable?

Fine. You merely taking about them online is tracked mentions.

Come here and refuse to acknowledge them. You’re still posting on a site dedicated to the nba and covering it. Jeff is at events. Is credentialed.

Know how you offer zero support to the nba?

Leaving here forever, never have a cable package again, don’t click links to read stories about them....and probably avoid their many corporate sponsors.

And you won’t.

You will read this. And be here for years to come. You’re gonna click links, hear radio coverage, see Kia commercials, and yes....watch games.

Try not to. Please do.

You will fail and they will profit. Period.


Kia ads on dead websites dont pay the bills forever :lol

You’re underestimating how many people will watch the NBA if there ISNT over the top political garbage, but will turn it off if there is.

Im sure you thought Big Don GOATUS could never get elected either. “A few whining outliers supporting a reality star could never get him elected President of the US!”

The NBA doesnt profit from hardcore fans. It needs huge view numbers to buoy those tv rights deals. Their big money now is a result of tv numbers like 5 years ago.

5 years from now, lets see where they are.

[Kblaze8855]

The nba ratings declined sharply over time long before the political issues because this isn’t a 3 channel country anymore. Ratings don’t drive it as much as you think. Ratings drive ad dollars. But rights deals make the league. The right to show nba games. If it cut in half next deal guess what?

The cap would still be higher than it was in 2010.

You can’t break the nba. You can brood and not like it. But it’s not a fight you can win.

If every trump voter stopped watching that leaves 240 million Americans as an option.

They survived tape delay and 3500 fans at games.

Think the players won’t still be balling minus the trailer park crowd in Alabama?

If the nba lost half its business(and it won’t) you would laugh while Step Curry signs a 120 million dollar deal instead of 250.

Youre extremely low impact on these players lives. But you still feel a need to tell us about it.

But you seem to struggle with them telling society what they think and not playing a game?

Youre both largely irrelevant...but the have more impact than you. Yet here you are...using your platform to spread your beliefs.

At least someone is listening to them. Your audience is me and 44 people who forget you said it 10 minutes later.

[FourthTenor]

:roll:

How much money do you think theyll make on the next rights deal if they stop playing games??


I can already feel a real bidding war heating up between the networks for the rights to broadcast empty courts :lol

[talkingconch]

Political issues.

[coin24]

Not a single one of these players need your support. Giannis is getting 200+ million next deal no matter what you do. The majority of nba money is locked in long term. The digital rights and tv deals. The rockets local tv deal is like 900 million dollars. And the stars have shoe money bigger than their nba money in some cases. Who do you think losing people like you hurts? The players worst case scenario is making a few less million. The owners? Ballmer and the gang with their billions?

Your anger means as much to them as the players mean to the police departments. You’re considerably less impactful on the nba than the nba is on society yet you think their actions are pointless....while telling us about your plans to protest them?

These players don’t give a shit about you not liking it. These guys are glad to make people like you mad. Hell they would laugh at the president getting pissed and boycotting them(which he no doubt will). Think they give a **** about you?

You and those like you are gonna contribute to the players wealth no matter what. Go ahead. Don’t watch. Guess what? Your cable package has ESPN by default due to Disneys rigging. The fee you pay without choice partly funds digital rights deals.

Cancel cable?

Fine. You merely taking about them online is tracked mentions. Plus the internet you keep has its rates rise partly because Disney keeps raising the built in rates for things like ESPN. Live sports is all that keeps cable afloat. Your WiFi bill goes up when ESPN demands 7 dollars a month from you instead of 5....it just isn’t direct. Same corporate entity getting your money to send to Disney.

Come here and refuse to acknowledge them. You’re still posting on a site dedicated to the nba and covering it. Jeff is at events. Is credentialed.

Know how you offer zero support to the nba?

Leaving here forever, never have a cable package again, don’t click links to read stories about them....and probably avoid their many corporate sponsors.

And you won’t.

You will read this. And be here for years to come. You’re gonna click links, hear radio coverage, see Kia commercials, and yes....watch games.

Try not to. Please do.

You will fail and they will profit. Period.


Gillette thought the same thing... then took an $8b hit.

People are getting sick and tired of this type of shit. Like I said, alienate white fans and they won't buy league pass which is huge internationally. We don't have cable anymore only streaming services so it's not Disney and there's no espn.

Plus I can't see many tourists visiting the states for the next few years, and locals seem to be struggling a bit for funds these days so there goes the high ticket prices. You might be convinced they're untouchable but when their sponsors and the like smell blood in the water the big deals you talk about won't exist anymore

[knicksman]

anyone with a brain knows that superteam is the death of nba. Yeah its good in the short term but not long term. And then you have refs favoring lebrons superteams and its goodbye. We just dont have the patience to wait for another 30 years for silver to be replaced.

[RealSkipBayless]

-No defense playing/3 point contest games ever single night
-Only 2-3 teams are capable of winning every season
-Load management with perfectly healthy stars opting not to play.
-Too much over the top preaching with racial 'justice' messaging. (Seriously actually apply some context to those 'blacks are 5 times more likely to be killed by police' statistics and you start to realize that there is hardly any evidence for racial bias in policing).

[Gohan]

The original super team really did mess up the nba . 2010 heat

[Bronbron23]

I'm sure there are several factors at play but I think the main factor is that it is difficult for people to reinvest themselves into a season that was cut in two...we'll see if the NFL is affected in a similar way, I bet it won't be to the same degree.

Another factor is lots of cable cord cutting during covid, more people ditching cable...streaming live sports isn't quite there yet in terms of being something easily accessible

also, yeah some are put off by the BLM stuff but I doubt that is a massive factor in this.

Pretty much this. Id add that its just not the same without fans too. For hoopers it probably dosnt make a huge difference but i think it does for casual fans.

I also know alot of people who are just turned off with the direction the game is heading in. No defense or physicality and teams coming down jacking up too many threes. This is probably less of a factor then the others though.

[Kblaze8855]

Gillette thought the same thing... then took an $8b hit.

People are getting sick and tired of this type of shit. Like I said, alienate white fans and they won't buy league pass which is huge internationally. We don't have cable anymore only streaming services so it's not Disney and there's no espn.

Plus I can't see many tourists visiting the states for the next few years, and locals seem to be struggling a bit for funds these days so there goes the high ticket prices. You might be convinced they're untouchable but when their sponsors and the like smell blood in the water the big deals you talk about won't exist anymore

Gillette is proctor and gamble who just had their biggest sales gain in 15 years. But you really aren’t grasping how these things play out big picture....

None of this shit matters to tycoons on the level we are talking. A bunch of people in this side boycott this while that side boycotts that and in the end they all pour money down the same hole. Just like the idiot right wingers talking about how they would switch from liberal Netflix to Hulu over the Obamas getting a deal as if Hulu wasn’t run by 3 different liberal mega corporations.

Your protest means zero because you mean zero. If the nba lost 90% of its revenue(it won’t) the players would still be richer than they were 30 years ago when the public was already calling them vastly overpaid.

This war is lost. These athletes have their money and positions regardless of anything you think or do.

Lie about not watching all you like. The money keeps rolling in.

Now watch me be right till the day you die.

[XxNeXuSxX]

Aren't you that loser that thinks white people are scared of blacks? Haha Gtfoh you racist low iq pleb

Trolling. White people did BLM to divide she conquer as however it's hard to continuously repeat that NBA players are part of the marginalized communities when they clearly are huffing their own shit

[XxNeXuSxX]

The original super team really did mess up the nba . 2010 heat



2004 Lakers? 2008 Celtics? 2011 Lakers?

[hold this L]

I'm sure there are several factors at play but I think the main factor is that it is difficult for people to reinvest themselves into a season that was cut in two...we'll see if the NFL is affected in a similar way, I bet it won't be to the same degree.

Another factor is lots of cable cord cutting during covid, more people ditching cable...streaming live sports isn't quite there yet in terms of being something easily accessible

also, yeah some are put off by the BLM stuff but I doubt that is a massive factor in this.
https://media1.tenor.com/images/c54ce71137c51f81e8cad7fdfb4f616c/tenor.gif?itemid=15183706

Soccer came back after the break and had record numbers. When Bundesliga came back, it had the highest ratings ever in the league for example.

[Lebron23]

Nfl mlb are the more popular sports than basketball

[hold this L]

Gillette is proctor and gamble who just had their biggest sales gain in 15 years. But you really aren’t grasping how these things play out big picture....

None of this shit matters to tycoons on the level we are talking. A bunch of people in this side boycott this while that side boycotts that and in the end they all pour money down the same hole. Just like the idiot right wingers talking about how they would switch from liberal Netflix to Hulu over the Obamas getting a deal as if Hulu wasn’t run by 3 different liberal mega corporations.

Your protest means zero because you mean zero. If the nba lost 90% of its revenue(it won’t) the players would still be richer than they were 30 years ago when the public was already calling them vastly overpaid.

This war is lost. These athletes have their money and positions regardless of anything you think or do.

Lie about not watching all you like. The money keeps rolling in.

Now watch me be right till the day you die.

Gillette is part of P&G, you can't just include both as their own entity. How is Gillette specifically doing?

[ArbitraryWater]

Gillette is part of P&G, you can't just include both as their own entity. How is Gillette specifically doing?

horrible