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View Full Version : NBA Ratings are UP SIGNIFICANTLY for 2020-2021 Season



8Ball
12-30-2020, 06:20 PM
People are DEVOURING NBA content right now.

After LeBron wins championship #4, the whole world wants to see what will happen in 2021.

Where are all those losers complaining about the NBA being "dead"?


https://www.espn.com/nba/story/_/id/30624750/nba-ratings-opening-week-significantly-2019


NBA viewers watched 81.5 million hours of live games on ABC, ESPN and TNT in the opening week of the season, up 95% from opening week in 2019.


Games shown on ESPN on Christmas Day -- New Orleans against Miami and the LA Clippers against Denver -- were up 10% in average viewers (2.83 million) over the games shown in comparable windows on Christmas last season.

tontoz
12-30-2020, 07:00 PM
Yeah that ratings narrative in the bubble was nonsense. If games are being televised while people are at work and sports bars are closed of course the ratings will suck.

Nike D'Antoni
12-30-2020, 07:01 PM
Yeah that ratings narrative in the bubble was nonsense. If games are being televised while people are at work and sports bars are closed of course the ratings will suck.

Ratings sucked because everyone was tuning into the elections.

Manny98
12-30-2020, 08:16 PM
KDs back, ratings shoot up
What a coincidence

Bay Area Baller
12-30-2020, 09:05 PM
Chef Curry is no longer injured, and warriorsfan tells me he has a huge fan base. No coincidence there.

GrayGoat
12-30-2020, 09:08 PM
LeBron effect

Bay Area Baller
12-30-2020, 09:13 PM
LeBron effect
Yes people want to know what Legoat is going to do next. A nikes commercial social media, ect. Because his career is now in decline . No where to go but down. But that is okay for Lebron as long as he stays relevant with like an Adidas commercial instead of high level basketball.:oldlol::lol

GrayGoat
12-30-2020, 09:15 PM
Yes people want to know what Legoat is going to do next. A nikes commercial social media, ect. Because his career is now in decline . No where to go but down. But that is okay for Lebron as long as he stays relevant with like an Adidas commercial instead of high level basketball.:oldlol::lol
It is true. Even in decline LeBron still wins chips and fmvps. Speaking of finals mvp has Curry? Umm won one?

Bay Area Baller
12-30-2020, 09:21 PM
It is true. Even in decline LeBron still wins chips and fmvps. Speaking of finals mvp has Curry? Umm won one?



He could've had one but he had one last assist to Iggy the guy who locked out this Lebron ball non sense. So Iggy looks like a primo player compared to Lebron who has a sub 500 losing record in the finals where good basketball matters. Nothing wrong with Currys decision to award a teammate who shutdown Lebron.

ArbitraryWater
12-30-2020, 09:21 PM
No more BLM crap

ArbitraryWater
12-30-2020, 09:22 PM
Yeah that ratings narrative in the bubble was nonsense. If games are being televised while people are at work and sports bars are closed of course the ratings will suck.


work? what? ppl were more at home with more opportunities to watch than ever before

Bay Area Baller
12-30-2020, 09:23 PM
You say Legoat but you're just a Lehater like warriorsfan. Yes it's TRUE I dont support Lelosing records like bronze. And yes I just responded to myself without one of you LeAlts.

J Shuttlesworth
12-30-2020, 09:26 PM
work? what? ppl were more at home with more opportunities to watch than ever before

Work from home doesn't mean you necessarily have more time to watch basketball.

For a lot of people, sports is a social thing you watch with your friends You go to sports bars, friends houses, etc. That wasn't the case last season. You also had infinitely more drama with the election, COVID news coverage, protest coverage, competition with all other sports airing at the same time. That's why all sports across the board had lower ratings 2020

8Ball
12-30-2020, 09:27 PM
Bay area ratings are up.

New york ratings are up for brooklyn bandwagoners.

LA bandwagoners on full force.

What a time to be alive. :banana:

8Ball
12-30-2020, 09:54 PM
Chef Curry is no longer injured, and warriorsfan tells me he has a huge fan base. No coincidence there.

Warriors fan since 2010? Damn.

What was it like back then.

ArbitraryWater
12-30-2020, 09:56 PM
Work from home doesn't mean you necessarily have more time to watch basketball.

For a lot of people, sports is a social thing you watch with your friends You go to sports bars, friends houses, etc. That wasn't the case last season. You also had infinitely more drama with the election, COVID news coverage, protest coverage, competition with all other sports airing at the same time. That's why all sports across the board had lower ratings 2020

dude a sports bar or friends house is 1 damn viewer

to act like there was more other stuff or distractions that kept you from viewing is ridiculous.

everybody had MORE time than now.

if you cant see what kept the people away i dont know what to tell you..

J Shuttlesworth
12-30-2020, 10:29 PM
dude a sports bar or friends house is 1 damn viewer

to act like there was more other stuff or distractions that kept you from viewing is ridiculous.

everybody had MORE time than now.

if you cant see what kept the people away i dont know what to tell you..
Again, you're wrong. Working from home doesn't instantly mean you get more time to watch TV. Maybe you shave off your commute and that's it. The point about sports being social is that people are more likely to be interested in sports when people are gathering.

But the most important points are the election/covid coverage and other sports airing at the same time. You realize that sports ratings dip every election cycle right? Of course there were other things that prevented people from watching basketball. To deny that would be to deny reality.

Like you can't actually be stupid enough to think that people didn't have a higher interest in politics during a pandemic and election season right? These are very obvious factors.

ArbitraryWater
12-30-2020, 10:32 PM
Again, you're wrong. Working from home doesn't instantly mean you get more time to watch TV. Maybe you shave off your commute and that's it. The point about sports being social is that people are more likely to be interested in sports when people are gathering.

But the most important points are the election/covid coverage and other sports airing at the same time. You realize that sports ratings dip every election cycle right? Of course there were other things that prevented people from watching basketball. To deny that would be to deny reality.

Like you can't actually be stupid enough to think that people didn't have a higher interest in politics during a pandemic and election season right? These are very obvious factors.

Yeah, but it did, since millions were OFF work and JUST at home :facepalm:

stop acting like half of america got together to watch basketball

most of the views come in from singular watchers, just like you are watching alone right now

ppl that cared more for politics/election never cared for sports much to begin with.

ppl that regularly watch sports dont fck with politics much, would ALWAYS prefer that over politics.

i know you wanna protect the BLM festivities, but thats what it was.

J Shuttlesworth
12-30-2020, 10:41 PM
Yeah, but it did, since millions were OFF work and JUST at home :facepalm:

stop acting like half of america got together to watch basketball

most of the views come in from singular watchers, just like you are watching alone right now

ppl that cared more for politics/election never cared for sports much to begin with.

ppl that regularly watch sports dont fck with politics much, would ALWAYS prefer that over politics.

i know you wanna protect the BLM festivities, but thats what it was.
OK so let's imagine I'm unemployed during a pandemic. What would I be more likely to watch... The politics affecting my employment? The state/federal response to a pandemic killing hundreds of thousands of people? The presidential election/debates that will profoundly affect the federal response to a pandemic that's keeping me unemployed?

Or...I could watch basketball. Or even one of the other several sports that are airing at the same time.

This is the highest election turnout in history along with some of the highest political engagement we've seen in this country ever. To reduce it down to 'uhh people who like sports don't **** with politics" is like a 5th grade level IQ reductive take.

Putting it all on BLM would mean other sports that didn't highlight the movement would NOT decline in ratings... But they did. All sports declined in ratings because of elections, protests, and other sports airing at the same time. This should be fairly obvious

Mr. Woke
12-31-2020, 03:10 AM
The modern NBA is so much more aesthetically pleasing than the slugfests of the 90s/early 2000s (the NBA back then was unwatchable).

Axe
12-31-2020, 03:36 AM
A part of that is because they're not playing in the bubble anymore

Axe
12-31-2020, 03:38 AM
Chef Curry is no longer injured, and warriorsfan tells me he has a huge fan base. No coincidence there.
Will he finally be able to get his very first iconic playoff moment next year?

rmt
12-31-2020, 03:53 AM
The modern NBA is so much more aesthetically pleasing than the slugfests of the 90s/early 2000s (the NBA back then was unwatchable).

To each his own. Sorry but don't know if this is sarcasm or not - the heyday of Michael Jordan unwatchable?

Do you mean when a lot of players had skills other than 3 point shooting? I had taken a break from watching the NBA and on returning for the playoffs, I was amazed that the rest of the Houston Rockets (sans Harden and Westbrooke) had no idea what to do with a basketball if they aren't shooting a 3. What a strategy - force them off the 3 point line and they are virtually useless. Is this what the NBA has evolved to - where 3 point shooting is SO important, that players are neglecting to learn other skills.

When GSW beat OKC on its 3 point shooting (while losing in every other category) and every other skill that had for previous generations been important was reduced to nothing, that was a sad day for basketball. All the strategy, defense, game planning, rebounding, etc. - undone by admittedly ungodly, insane 3 point shooting - some of us mourned that day.

Baller789
12-31-2020, 07:28 AM
To each his own. Sorry but don't know if this is sarcasm or not - the heyday of Michael Jordan unwatchable?

Do you mean when a lot of players had skills other than 3 point shooting? I had taken a break from watching the NBA and on returning for the playoffs, I was amazed that the rest of the Houston Rockets (sans Harden and Westbrooke) had no idea what to do with a basketball if they aren't shooting a 3. What a strategy - force them off the 3 point line and they are virtually useless. Is this what the NBA has evolved to - where 3 point shooting is SO important, that players are neglecting to learn other skills.

When GSW beat OKC on its 3 point shooting (while losing in every other category) and every other skill that had for previous generations been important was reduced to nothing, that was a sad day for basketball. All the strategy, defense, game planning, rebounding, etc. - undone by admittedly ungodly, insane 3 point shooting - some of us mourned that day.

Mr. woke is just hitting puberty man.

rmt
12-31-2020, 10:06 AM
Mr. woke is just hitting puberty man.

Actually, it's woman.

8Ball
12-31-2020, 10:10 AM
90s basketball is the most neanderthal system of basketball.

Bunch of guys standing around no clue about spacing.

I am not surprised olds are so bitter today. Bitter about evolved basketball. Bitter about LeBron being #1.

You guys sounding like Charles Barkley "back in my day bla bla bla".

Let it go.

The Birdman
12-31-2020, 10:28 AM
Lot of stars back finally . Gotta make for better entertainment

Baller789
12-31-2020, 10:33 AM
90s basketball is the most neanderthal system of basketball.

Bunch of guys standing around no clue about spacing.

I am not surprised olds are so bitter today. Bitter about evolved basketball. Bitter about LeBron being #1.

You guys sounding like Charles Barkley "back in my day bla bla bla".

Let it go.

If 90's is the most neandrethal, what is the 80's?

rmt
12-31-2020, 10:44 AM
90s basketball is the most neanderthal system of basketball.

Bunch of guys standing around no clue about spacing.

I am not surprised olds are so bitter today. Bitter about evolved basketball. Bitter about LeBron being #1.

You guys sounding like Charles Barkley "back in my day bla bla bla".

Let it go.

SPACING and the 3 point shot - sounds like modern day women's tennis - just bash the ball as hard as you can from the baseline - no different spins, no net play, no lobbing, no strategy. And just like the NBA which has fiddled with the rules to allow this, so has tennis' powers that be with the court speed and balls.

Is this exciting? more entertaining? Players running from opponent's 3 point line to their own three point line? Big men camped out on the 3 point line with hardly any clue what to do with the ball in the post? The mid range shot all but disappearing from basketball? One wonders why they even need a coach - just go out and hike up as many 3s as possible and math will be on your side.

8Ball
12-31-2020, 11:11 AM
This era of basketball has made plenty of 90s basketball obsolete due to superior play and understanding. Considering league revenues has exploded compared to the 90s I would say it is more exciting. More fans = more money.

2020 basketball hunts immobile big men that can't move their feet outside the paint. Too bad for them.

Midrange has not disappear at all. Did you watch the Laker vs Spurs game? Plenty of midrange jumpers, except players are smarter today and don't hunt for contested mid range jumpers. AD and LeBron take plenty of mid range jumpers.

Why are you cheering on inferior basketball?

rmt
12-31-2020, 11:48 AM
This era of basketball has made plenty of 90s basketball obsolete due to superior play and understanding. Considering league revenues has exploded compared to the 90s I would say it is more exciting. More fans = more money.

2020 basketball hunts immobile big men that can't move their feet outside the paint. Too bad for them.

Midrange has not disappear at all. Did you watch the Laker vs Spurs game? Plenty of midrange jumpers, except players are smarter today and don't hunt for contested mid range jumpers. AD and LeBron take plenty of mid range jumpers.

Why are you cheering on inferior basketball?

That - like on any board - is a matter of opinion. Different strokes for different folks - for me, it's quite the opposite (inferior play and understanding, superior basketball to the bolded).

Mr. Woke
12-31-2020, 12:10 PM
To each his own. Sorry but don't know if this is sarcasm or not - the heyday of Michael Jordan unwatchable?

Do you mean when a lot of players had skills other than 3 point shooting? I had taken a break from watching the NBA and on returning for the playoffs, I was amazed that the rest of the Houston Rockets (sans Harden and Westbrooke) had no idea what to do with a basketball if they aren't shooting a 3. What a strategy - force them off the 3 point line and they are virtually useless. Is this what the NBA has evolved to - where 3 point shooting is SO important, that players are neglecting to learn other skills.

When GSW beat OKC on its 3 point shooting (while losing in every other category) and every other skill that had for previous generations been important was reduced to nothing, that was a sad day for basketball. All the strategy, defense, game planning, rebounding, etc. - undone by admittedly ungodly, insane 3 point shooting - some of us mourned that day.

You are wrong. Players aren't neglecting other skills lol. That is a laughable take.

Quit being so melodramatic. There is still strategy, game planning, etc. You just have an irrational hate boner for three pointers.

rmt
12-31-2020, 12:22 PM
You are wrong. Players aren't neglecting other skills lol. That is a laughable take.

Quit being so melodramatic. There is still strategy, game planning, etc. You just have an irrational hate boner for three pointers.

I have a healthy respect for three pointers as part of the game - not as (it seems these days) - the central focus. I'm a great admirer of Curry - but he, of course, is unusually talented and gifted in this department. I just don't relish the sight of so much emphasis of OTHERS on the 3 point shot - I've already given the example of this past Houston vs Lakers series where it was so easy to shut down the rest of HOU when most of the other non-star players do almost nothing except attempt 3 point shots - imho, it makes for boring, one-dimensional basketball.

Mr. Woke
12-31-2020, 12:36 PM
I have a healthy respect for three pointers as part of the game - not as (it seems these days) - the central focus. I'm a great admirer of Curry - but he, of course, is unusually talented and gifted in this department. I just don't relish the sight of so much emphasis of OTHERS on the 3 point shot - I've already given the example of this past Houston vs Lakers series where it was so easy to shut down the rest of HOU when most of the other non-star players do almost nothing except attempt 3 point shots - imho, it makes for boring, one-dimensional basketball.

IMO posting up makes for boring, one-dimensional basketball. The modern NBA is so much more fun to watch.

8Ball
12-31-2020, 01:54 PM
I have a healthy respect for three pointers as part of the game - not as (it seems these days) - the central focus. I'm a great admirer of Curry - but he, of course, is unusually talented and gifted in this department. I just don't relish the sight of so much emphasis of OTHERS on the 3 point shot - I've already given the example of this past Houston vs Lakers series where it was so easy to shut down the rest of HOU when most of the other non-star players do almost nothing except attempt 3 point shots - imho, it makes for boring, one-dimensional basketball.

The reason why Houston was "shut down" was because AD and LeBron was just so much more talented than Westbrook and Harden.

AD and LeBron are not 3 point campers / specialists. Their games involve triple threat. 3 ball, mid range, and basket post moves.

Take a look at the best 10 players right now:

Bron. Giannis. Kawhi. AD. Harden. Luka. Kevin Durant. Embiid. Curry. Jokic.

How many of them are 3 point chuckers? Maybe 1, 2? All of them are highly skilled. The game has evolved, and skilled players are flourishing.


Your boy Tim Duncan would be a killer in this league.

STATUTORY
12-31-2020, 02:22 PM
looks like KD is the difference maker, no KD, no viewers


people just dont care about Bran the same way

GrayGoat
12-31-2020, 03:10 PM
looks like KD is the difference maker, no KD, no viewers


people just dont care about Bran the same way

Just this short sentence you talk about Bron. Then I look at your avatar and it’s bron. Then I look at your name and it’s Bron. People don’t care it seems...

rmt
12-31-2020, 03:56 PM
The reason why Houston was "shut down" was because AD and LeBron was just so much more talented than Westbrook and Harden.

AD and LeBron are not 3 point campers / specialists. Their games involve triple threat. 3 ball, mid range, and basket post moves.

Take a look at the best 10 players right now:

Bron. Giannis. Kawhi. AD. Harden. Luka. Kevin Durant. Embiid. Curry. Jokic.

How many of them are 3 point chuckers? Maybe 1, 2? All of them are highly skilled. The game has evolved, and skilled players are flourishing.


Your boy Tim Duncan would be a killer in this league.

The reason why HOU was shut down was because when Harden was double teamed/pressured, the rest of the team (sans Westbrooke who was coming back) couldn't do anything with the ball that didn't involve shooting a 3 point shot.

Gus Hemmingway
12-31-2020, 04:54 PM
Just this short sentence you talk about Bron. Then I look at your avatar and it’s bron. Then I look at your name and it’s Bron. People don’t care it seems...

:roll:

LAmbruh
12-31-2020, 05:14 PM
Just this short sentence you talk about Bron. Then I look at your avatar and it’s bron. Then I look at your name and it’s Bron. People don’t care it seems...

:yaohappy:

riggyrich
12-31-2020, 05:19 PM
The game has evolved and everybody has much more range than before. So this evolution makes complete sense. Yall are saying league was a lot better back in the day when Big huge athletic centers basically dominated the game for how many years. Being small isn't such a huge downside anymore if you have range. This is fantastic for people who are not oversized human beings to have an actual shot at making the NBA.

Back in the day if you were not a massive center you were not going to make it in the position. Centers now have an option to spread the floor and create space for the back court based off an ability of shooting the 3 ball.

Basic fundamentals have dimished a little bit because of the talent of scoring. With the improvements of Zone defence. We can start to see this type of scoring very very guardable in the playoffs. Steph Curry's averages drop tremendously in the playoffs. There is a way to guard this type of talent and come out successful. Regular season Steph has a lot more space to put up ridiculous shots. The playoffs he struggles.

Anyways the argument of eras will always happen. There's something we all can't deny. Talent is getting better. Range is getting farther, the game changing only makes sense. Back in the day a hand in your face actually meant something. Now players have so much scoring talent that shooting over someone is extremely common, and even praised by a lot of these fans.

Baller789
12-31-2020, 11:01 PM
The game has evolved....


....Into a 3 point shooting contest.

That's one of the main reasons why there are so many blowout games.

TheRipper
01-01-2021, 03:55 PM
Laughing at how the NBA is spinning this...the most watched opening weekend since 2011. Could that have something to do with it being Christmas weekend, the most watched weekend of basketball for the entire year? Nah.

Oh and what's this, ratings for the Christmas day games were actually in the toilet, like way down from last year? Maybe the lowest Christmas day ratings ever?

https://www.outkick.com/nba-ratings-down/

And y'all ate it up what Adam Silver was serving without even questioning for a minute...

Mr. Woke
01-01-2021, 05:01 PM
The game has evolved and everybody has much more range than before. So this evolution makes complete sense. Yall are saying league was a lot better back in the day when Big huge athletic centers basically dominated the game for how many years. Being small isn't such a huge downside anymore if you have range. This is fantastic for people who are not oversized human beings to have an actual shot at making the NBA.

Back in the day if you were not a massive center you were not going to make it in the position. Centers now have an option to spread the floor and create space for the back court based off an ability of shooting the 3 ball.

Basic fundamentals have dimished a little bit because of the talent of scoring. With the improvements of Zone defence. We can start to see this type of scoring very very guardable in the playoffs. Steph Curry's averages drop tremendously in the playoffs. There is a way to guard this type of talent and come out successful. Regular season Steph has a lot more space to put up ridiculous shots. The playoffs he struggles.

Anyways the argument of eras will always happen. There's something we all can't deny. Talent is getting better. Range is getting farther, the game changing only makes sense. Back in the day a hand in your face actually meant something. Now players have so much scoring talent that shooting over someone is extremely common, and even praised by a lot of these fans.

The average player nowadays is more fundamentally sound than the average player 20-30 years ago.

coin24
01-01-2021, 05:18 PM
And with all the blowouts people will tune back out.. even hardcore fans can’t sit and watch that shit

EllEffEll
01-01-2021, 06:27 PM
Warriors fan since 2010? Damn.

What was it like back then.

Before that, it would have been like living in purgatory for the previous 34 years. Made it to the conference semi-finals only five times during that stretch. Never made it past the conference semis from 76-77 through 2011-12. It would still have been better than being a Clipper fan. Try as they might, the only thing that kept the GSW's from being considered among the very worst franchises was a guy named Donald Sterling.

A new ownership group set the franchise in a new direction in 2010 and relatively quickly turned the ship around. Today's Warriors are not your father's or grandfather's Warriors. Many excellent draft picks, hiring Jerry West as a team executive, and good coaching hires being at the forefront of the revival. Five years ago, it was rockin and rollin. About as close to a modern day dynasty as you can get and genuinely worthy of comparison to the all-time great team runs in league history (as much as it tastes like fecal matter for a Laker fan to have to say that). I expect they will be back in the mix in the near future. Since the window on Curry being in his prime is not huge, I expect them to go for some bold moves in the next couple of seasons.

8Ball
01-01-2021, 07:04 PM
And with all the blowouts people will tune back out.. even hardcore fans can’t sit and watch that shit

We can count on you to watch all the LeBron games like a good fan. :applause:

LeMao wants all that money.

Mr. Woke
01-01-2021, 09:01 PM
And with all the blowouts people will tune back out.. even hardcore fans can’t sit and watch that shit

Blowouts will always happen.

Don't be such a snowflake.

Baller789
01-01-2021, 09:38 PM
only blowouts that fkkt knows about are ones in his diapers :lol

:lebronamazed::lebronamazed::lebronamazed:

FireDavidKahn
01-01-2021, 10:16 PM
LeGOAT restored the ratings after leading the Lakers to the chip and doing it for Kobe

:hammertime::hammertime::hammertime:

TheRipper
01-01-2021, 10:34 PM
LeGOAT restored the ratings after leading the Lakers to the chip and doing it for Kobe

:hammertime::hammertime::hammertime:

The ratings are worse than ever.

It's a Christmas opening weekend. The third worst Christmas ever for the NBA ratings wise.

scuzzy
01-01-2021, 10:36 PM
LeGOAT restored the ratings after leading the Lakers to the chip and doing it for Kobe

:hammertime::hammertime::hammertime:
https://media.giphy.com/media/iDvAvryPLDSgCQkftB/giphy.gif

Baller789
01-02-2021, 03:47 AM
The ratings are worse than ever.

It's a Christmas opening weekend. The third worst Christmas ever for the NBA ratings wise.

3rd worst? Interesting.

Like Lebron won the 3rd easiest chamiponship in the last couple of decades.

Iluminati confirmed.

ZionDunks
01-02-2021, 01:06 PM
Laughing at how the NBA is spinning this...the most watched opening weekend since 2011. Could that have something to do with it being Christmas weekend, the most watched weekend of basketball for the entire year? Nah.

Oh and what's this, ratings for the Christmas day games were actually in the toilet, like way down from last year? Maybe the lowest Christmas day ratings ever?

https://www.outkick.com/nba-ratings-down/

And y'all ate it up what Adam Silver was serving without even questioning for a minute...

I love basketball personally. I wouldn’t be here otherwise. I watch it as much as ever and realize I have to look for nuances I still enjoy.

That said, your post is correct. The NBA is a niche product and I know that because I have 20-30 friends who are my age (40) who will no longer watch because of the NBA the politics pulled in 2020, along with lack of defense, stars resting, and dislike for silver and LeBron.

What makes me laugh is nba fan who is on denial island. So close minded to even entertain the idea that maybe; the way the league acted was off putting. They’ll say anything else was the reason.

“Everyone was at home.”

“Cord cutting! People stream!” (I’ve been streaming since 2007).

“All sports are down”.

The truth is it’s also the far left politics they adopted and alienated some people. It wasn’t a smart decision, and it’s one they have to live with.

I bought PS5 just to play NBA2k. I still love zion and Tatum and I watch the sport. I can admit that the reason my colleagues don’t is they feel like the nba were close minded bigots in their own right and that they aren’t wanted as fans, so they stopped watching. I don’t have a dog in the fight, so maybe it’s easier for me to just be honest. It is what it is, and the hard part for me is that someone like LeBron James helped collapse what giants like MJ, Bird, and Magic built.

That’s as far as I’ll go discussing it