Ratings for the all star game lowest EVER

[paksat]

“Sunday’s NBA All-Star Game, which included the Dunk Contest at halftime, averaged a combined 3.1 rating and 5.94 million viewers across TNT and TBS — down 24% in ratings and 18% in viewership from last year (4.1, 7.28M) and the lowest rated and least-watched edition of the game.”

But but but the NBA is growing someone around here said :lol

But but but so much skill that people don't even wanna watch it :lol

But but but plumbers and mailmen were more entertaining to watch apparently :roll:


Not looking good for the NBA at all, I guess diversity doesn't attract viewers or something. I'm sure it's not helping anyway, BUT the cold hard truth is basketball in 2021 sucks and the numbers show it. All star weekend was can't miss in the early 2000's

Bring on the excuses

[RRR3]

These numbers don’t include streamers.

[fourkicks44]

These numbers don’t include streamers.

in addition to this, even the players didn't want to be there.

Wasn't hard to see it coming, OP.

[Manny98]

These numbers don’t include streamers.
Oof, there goes OPs agenda :lol

[Bronbron23]

These numbers don’t include streamers.

Has little to do with streamers. This is the worst argument ever. It insinuates that as tv subscribers go up or down so should ratings. This has already been proven wrong because after the 90's tv ratings steadily decreased even though cable subscriptions increased. The nba tv ratings have been plummeting way before Streaming services. It's been trending this way for 20 years. Sure It definitely doesn't help but it's only a very small part of the problem.

[insight]

“Sunday’s NBA All-Star Game, which included the Dunk Contest at halftime, averaged a combined 3.1 rating and 5.94 million viewers across TNT and TBS — down 24% in ratings and 18% in viewership from last year (4.1, 7.28M) and the lowest rated and least-watched edition of the game.”

But but but the NBA is growing someone around here said :lol

But but but so much skill that people don't even wanna watch it :lol

But but but plumbers and mailmen were more entertaining to watch apparently :roll:


Not looking good for the NBA at all, I guess diversity doesn't attract viewers or something. I'm sure it's not helping anyway, BUT the cold hard truth is basketball in 2021 sucks and the numbers show it. All star weekend was can't miss in the early 2000'

Bring on the excuses

The Super bowl viewership numbers were the lowest in 15 years.
The World Series was down 32%
The College Football Playoffs drew the small audience ever.

We are in the middle of a pandemic with record unemployment no surprise it's not business as usual. Blaming diversity, BLM or whatever is just Fake News.

[bullettooth]

These numbers don’t include streamers.

Even with, they're still going to be low.

Main reason why I don't give much of a shit about the All-Star game is because there's zero effort, it's just a sloppy dunkfest. If the players actually competed, it'd be a show.

[Bronbron23]

The Super bowl viewership numbers were the lowest in 15 years.
The World Series was down 32%
The College Football Playoffs drew the small audience ever.

We are in the middle of a pandemic with record unemployment no surprise it's not business as usual. Blaming diversity, BLM or whatever is just Fake News.

Another weak argument. The super bowl ratings drop is 9% which makes sense given factors like the pandemic, streaming and political climate. The nba has dropped and amazing 50% in tv ratings. The same factors can't be used to explain such a huge drop and anyone paying attention knows nba tv ratings have been dropping since the 90's and have been trending to these lows well before Streaming, coronavirus or blm.

Anyone else want to try?

[SouBeachTalents]

The Super bowl viewership numbers were the lowest in 15 years.
The World Series was down 32%
The College Football Playoffs drew the small audience ever.

We are in the middle of a pandemic with record unemployment no surprise it's not business as usual. Blaming diversity, BLM or whatever is just Fake News.
If a Mahomes/Brady Super Bowl matchup has a ratings drop like that, it's safe to say this goes beyond being just an NBA issue

[Trollsmasher]

lebron sits for most of the game and ratings ****ing plummet

the league is done after he is done

[Bronbron23]

lebron sits for most of the game and ratings ****ing plummet

the league is done after he is done

Nah ratings were plummeting during brons young and peak years when he played more minutes so this dosnt jive.

I agree once he leaves ratings will drop more though. There's nobody coming up at the moment with the greatness and polarizing presence of lebron. The nba is in trouble when bron leaves.

[Gudo]

I would imagine having free flowing offense would cater to casuals and we would have more people watching the nba. Is there any explanation as to what’s going on?

[Kblaze8855]

The Super bowl viewership numbers were the lowest in 15 years.
The World Series was down 32%
The College Football Playoffs drew the small audience ever.

We are in the middle of a pandemic with record unemployment no surprise it's not business as usual. Blaming diversity, BLM or whatever is just Fake News.

The Kentucky Derby hit a 50 year low and people still fabricate whatever reason they want to make themselves right about this sport or that one. All sports viewership is down. Even fake sports. Wrestling ratings are shit compared to the past.

People just taking a near universal reality and bending it to suit their needs. Social justice....

Like anyone who traditionally watches the Kentucky Derby tuned out in advance out of fear of seeing a social justice message or too much diversity....

[insight]

Another weak argument. The super bowl ratings drop is 9% which makes sense given factors like the pandemic, streaming and political climate. The nba has dropped and amazing 50% in tv ratings. The same factors can't be used to explain such a huge drop and anyone paying attention knows nba tv ratings have been dropping since the 90's and have been trending to these lows well before Streaming, coronavirus or blm.

Anyone else want to try?

In January the NBA ratings were up 9 percent from the previous which doesn't fit your narrative. Things change and evolve, radio used to be the dominate media format and was eventually replaced by television. With video streaming, highlights, and many other forms of entertainment it's not surprising television ratings have dropped. When you start seeing NBA player contracts get smaller then you will have a decent argument, until then you are creating a crisis that does not exist.

[Bronbron23]

I would imagine having free flowing offense would cater to casuals and we would have more people watching the nba. Is there any explanation as to what’s going on?

I think the problems wirh this concept is casuals and what they're actually like. They aren't gonna watch a game when they're home chilling by themselves. They're gonna catch a highlight on social media and post something not clever about it. This generation has the attention span of a crackhead looking for their next score. These cats can't sit down and chill without constantly being on social media on their phones. They aint watching no games like that.

the nba changed the rules by taking away defense for more scoring to cater to a bunch of people who don't watch games regularly anyway and aren't going to start when they can just catch the highlights and trending shit on social media during qnd after. Meanwhile the day ones are turned off because now your coming out with a worse product. They fukked up. Real ballers and people who love watching the game religiously like defense and physicality. They're staples of the game or at least it used to be.

Yeah sure streaming and political shit are making matters worse but it's not the main problem. Rating were dropping way before these things.

[Gimmedarock]

Other than the slam dunk contest which was pretty weak, the All Star event was strong to me. The game was nice with a showcase of the of the world’s best. I’m sure a lot of people streamed.

[FultzNationRISE]

The Kentucky Derby hit a 50 year low and people still fabricate whatever reason they want to make themselves right about this sport or that one. All sports viewership is down. Even fake sports. Wrestling ratings are shit compared to the past.

People just taking a near universal reality and bending it to suit their needs. Social justice....

Like anyone who traditionally watches the Kentucky Derby tuned out in advance out of fear of seeing a social justice message or too much diversity....


Certainly true, but ratings arent dropping at uniform rates across all sports. Some are down, some have plummeted, a few have remained stable.

So in ADDITION to any universal factors, there are obviously unique factors to each league.

This summer I had a middle aged lady uber driver who was born in Thailand tell me shed been watching the NFL since she came to America as a kid, but quit last year due to the excessive politics and soapboxing. I know plenty of people who dont **** with the NBA anymore bc of the woke nonsense.

Theres no single reason that explains a given league’s ratings... but to deny a tangible, obvious, well established factor as at least CONTRIBUTING... is also willful ignorance

[dawsey6]

I literally almost didn't happen. They put all the events on the same day just to say they had them. The dunk contest happened during halftime of the game! It had all the feel of a poorly-planned church activity event, so of course ratings were down.

Some people probably didn't even realize it happened since there was barely any time to run ads for it.

[FultzNationRISE]

I literally almost didn't happen. They put all the events on the same day just to say they had them. The dunk contest happened during halftime of the game! It had all the feel of a poorly-planned church activity event, so of course ratings were down.

Some people probably didn't even realize it happened since there was barely any time to run ads for it.

No doubt, but the obvious reality across all sports is people have so many more options for entertainment now.

Before 2010 or so, sports were really the only game in town. Unless you wanna watch some made-for-TV romcom on Lifetime. Obviously there might be a good sitcom here or there but even that wouldnt normally be up against a big sporting event, theyd spread out the time slots across the week.

Nowadays people can watch any show or any movie on demand, plus they watch video game streamers and a whole bunch of other shit that wasnt even a thing 10 years ago.

People just dont have the same reliance on sports for entertainment as they used to.

Things like the allstar game, or the Derby as kblaze mentioned, are things most of America has no rooting interest in whatsoever. It’s not a big playoff game for a major sport. Maybe 5-10-15 years ago people tune in simply bc it’s “the best thing on” but nowadays there’s simply better shit to watch. Like who tf WOULD watch the Kentucky Derby or a cringey allstar game? That stuff is dead.

[Airupthere]

This game is lacking true competition that people want to see rather than superteams that only stans and gamers want to follow.

[TheGoatest]

Sad times indeed. NBA TV ratings are down. Nobody uses phones anymore. When's the last time you saw one of these?

https://c8.alamy.com/comp/BA5N5G/phone-stationary-phone-with-a-push-button-set-of-number-BA5N5G.jpg

Also, people only get from place to place by walking. Just look at the vast dip in horseshoe production over the last couple of centuries.

[Airupthere]

Maybe this is what artificial wins do to viewership afterall. :confusedshrug::confusedshrug:

Superteaming has its negative effects looks like it.

[insight]

Certainly true, but ratings arent dropping at uniform rates across all sports. Some are down, some have plummeted, a few have remained stable.

So in ADDITION to any universal factors, there are obviously unique factors to each league.

This summer I had a middle aged lady uber driver who was born in Thailand tell me shed been watching the NFL since she came to America as a kid, but quit last year due to the excessive politics and soapboxing. I know plenty of people who dont **** with the NBA anymore bc of the woke nonsense.

Theres no single reason that explains a given leagueÂ’s ratings... but to deny a tangible, obvious, well established factor as at least CONTRIBUTING... is also willful ignorance

There are tons of people that stopped watching Baseball, Football, and MLB when these sports were integrated because they did not want to see blacks and whites playing together. They are in the minority and not a significant factor or you would see contracts get smaller which is the bottom line.

[ZionDunks]

NBA continues to lose the culture.

People continue to fail to see why and be apologists

[FultzNationRISE]

There are tons of people that stopped watching Baseball, Football, and MLB when these sports were integrated because they did not want to see blacks and whites playing together. They are in the minority and not a significant factor or you would see contracts get smaller which is the bottom line.

:lol

Baseball was integrated in 1945.

Rumor has it millions of Americans changed the channel immediately.

[insight]

:lol

Baseball was integrated in 1945.

Rumor has it millions of Americans changed the channel immediately.

No, In 1945 most sporting events were cancelled we were in the middle of WORLD WAR II. The US was too busy dropping a nuclear bomb on Japan!
Integration started in 1947, but the Boston Red Socks refused to integrate until 1960. This is only 76 years ago and yes millions of people were pissed!

[Druckenmiller]

The All Star game has become unwatchable for anyone not six years old. There’s more defense being played in the pregame layup line. It used to be guys ran up and down the court and jacked up 3s but now they’re throwing up 40 footers.

I mean the game would be more interesting if guys just shot the ball from half court and stopped wasting everyone’s time by crossing half court.

It’s not a surprise no one turned in to watch that trash. It would be appalling to think anyone would watch it.

[imdaman99]

Wasn't gonna live up to last year's. That had all the drama and tension following a tragedy.

[light]

“Sunday’s NBA All-Star Game, which included the Dunk Contest at halftime, averaged a combined 3.1 rating and 5.94 million viewers across TNT and TBS — down 24% in ratings and 18% in viewership from last year (4.1, 7.28M) and the lowest rated and least-watched edition of the game.”

But but but the NBA is growing someone around here said :lol

But but but so much skill that people don't even wanna watch it :lol

But but but plumbers and mailmen were more entertaining to watch apparently :roll:


Not looking good for the NBA at all, I guess diversity doesn't attract viewers or something. I'm sure it's not helping anyway, BUT the cold hard truth is basketball in 2021 sucks and the numbers show it. All star weekend was can't miss in the early 2000's

Bring on the excuses

I didn't watch the game on TNT or TBS. Pretty sure there are millions of people like me that did the same thing.

[Kblaze8855]

Certainly true, but ratings arent dropping at uniform rates across all sports. Some are down, some have plummeted, a few have remained stable.

So in ADDITION to any universal factors, there are obviously unique factors to each league.

This summer I had a middle aged lady uber driver who was born in Thailand tell me shed been watching the NFL since she came to America as a kid, but quit last year due to the excessive politics and soapboxing. I know plenty of people who dont **** with the NBA anymore bc of the woke nonsense.

Theres no single reason that explains a given league’s ratings... but to deny a tangible, obvious, well established factor as at least CONTRIBUTING... is also willful ignorance


Nba finals lowest rated ever. World Series? Lowest ever. Super Bowl? Lowest ever. Masters? Lowest since 1957. Kentucky derby? Lowest ever. Daytona 500? Lowest ever. US open? Lowest ever. Wwf raw? Lowest ever. English premier league? Down big here and in Europe. Champions league? 6 year low. Near 10 year low. Not all time because soccer is more popular here than it used to be. But lowest since the popularity spiked. College football final game? Lowest ever...including the bcs years. The French top soccer league damn near went bankrupt off losing a tv rights deal they couldn’t keep their end up on.

The “plenty” of people you know don’t matter a speck just like the people I know who started supporting leagues during the protests. Most of these are at their all time lows by a greater percentage than those people could possibly represent...and in countries that don’t care about American social justice coverage.

As I said....it’s just taking a virtually universal truth....and trying to make it mean something politically when it doesn’t. Trying to pull a point out of thin air to look right when it’s obvious....people aren’t watching sports during this shit. The product is worse. The atmosphere. Everything. And on top of streaming which has utterly destroyed all tv ratings?

Keep talking up go woke go broke. You’ll notice if you look close...it’s own a tv station go broke.

I have like 700 channels and my tv only switches from the Firestick for major live sports. If you got rid of the old people and few young women still trying to dvr the shitty network dramas they love tv would be over.

It might be over anyway in 20 years if not for live sports. There isn’t a single show I watch that isn’t on a streaming platform other than 2 travel Chanel shows I record since I travel so much and like trying nice restaurants I find out about on them.

If I didn’t have a little file in my phone of places to have dinner in whatever city....I might go months without watching tv traditionally.

Ratings as a concept might as well die. You don’t really know who is watching what anymore. All you know is humans in general aren’t watching it on live tv. Shows that got 17 million people 3 years ago are leading the night with 6.

Its the death of a medium. Period. People just wanna be right about their beliefs so bad they ignore the obvious. You might as well be in 1920 talking up the decline in horse usage as a reaction to the politics of the day while ignoring cars.

TV as it used to be won’t exist for anything but live sports in our lifetime and the recent streaming boom brought on by the Netflix/Disney plus/HBO Mac/peacock/paramount plus/Hulu/Amazon battle going to the next level due to the pandemic is what’s gonna kill it.

Once live sports moves in full to a streaming platform that doesn’t have to charge 70 dollar for it like Hulu cable is over. No political standpoint by any league or network can stop it.

[ralph_i_el]

It was still the #1 most watched thing on TV that night. TV ratings for everything are down because of streaming, and streaming has been increasing steadily for years.

[Smoke117]

You gotta have no ****ing life to waste two hours watching “the all star game” :oldlol:

[Axe]

Watched the game via live streaming in fb. One thing i thought before this season started was if there will be an all-star game for this year, since there were rumors it was going to be postponed and be moved to a much later year. But good thing that didn't happen and the asg still pushed through, despite the absence of the usual audience in the court.

[SATAN]

You gotta have no ****ing life to waste two hours watching “the all star game” :oldlol:

Edgy as ****, bro.

[tpols]

I hate to be that guy but I swear I was watching near the beginning and I must've seen 15 or so straight possessions where a 3 was taken. Its gonna get to the point where teams just trade chucking half court shots all game long. I turned it off to watch Waterboy.

[ZionDunks]

Watched the game via live streaming in fb. One thing i thought before this season started was if there will be an all-star game for this year, since there were rumors it was going to be postponed and be moved to a much later year. But good thing that didn't happen and the asg still pushed through, despite the absence of the usual audience in the court.

I would say less than 1% watched it on Facebook.

[Smoke117]

I never watch the actual game. And that’s why I missed the dunk contest...I thought it was before the game and was at the market, but it did seem like it ended way too quick...didn’t realize they were doing it at the half of the all star game.

[FultzNationRISE]

Nba finals lowest rated ever. World Series? Lowest ever. Super Bowl? Lowest ever. Masters? Lowest since 1957. Kentucky derby? Lowest ever. Daytona 500? Lowest ever. US open? Lowest ever. Wwf raw? Lowest ever. English premier league? Down big here and in Europe. Champions league? 6 year low. Near 10 year low. Not all time because soccer is more popular here than it used to be. But lowest since the popularity spiked. College football final game? Lowest ever...including the bcs years. The French top soccer league damn near went bankrupt off losing a tv rights deal they couldn’t keep their end up on.

The “plenty” of people you know don’t matter a speck just like the people I know who started supporting leagues during the protests. Most of these are at their all time lows by a greater percentage than those people could possibly represent...and in countries that don’t care about American social justice coverage.

As I said....it’s just taking a virtually universal truth....and trying to make it mean something politically when it doesn’t. Trying to pull a point out of thin air to look right when it’s obvious....people aren’t watching sports during this shit. The product is worse. The atmosphere. Everything. And on top of streaming which has utterly destroyed all tv ratings?

Keep talking up go woke go broke. You’ll notice if you look close...it’s own a tv station go broke.

I have like 700 channels and my tv only switches from the Firestick for major live sports. If you got rid of the old people and few young women still trying to dvr the shitty network dramas they love tv would be over.

It might be over anyway in 20 years if not for live sports. There isn’t a single show I watch that isn’t on a streaming platform other than 2 travel Chanel shows I record since I travel so much and like trying nice restaurants I find out about on them.

If I didn’t have a little file in my phone of places to have dinner in whatever city....I might go months without watching tv traditionally.

Ratings as a concept might as well die. You don’t really know who is watching what anymore. All you know is humans in general aren’t watching it on live tv. Shows that got 17 million people 3 years ago are leading the night with 6.

Its the death of a medium. Period. People just wanna be right about their beliefs so bad they ignore the obvious. You might as well be in 1920 talking up the decline in horse usage as a reaction to the politics of the day while ignoring cars.

TV as it used to be won’t exist for anything but live sports in our lifetime and the recent streaming boom brought on by the Netflix/Disney plus/HBO Mac/peacock/paramount plus/Hulu/Amazon battle going to the next level due to the pandemic is what’s gonna kill it.

Once live sports moves in full to a streaming platform that doesn’t have to charge 70 dollar for it like Hulu cable is over. No political standpoint by any league or network can stop it.

So why did the NBA office make an specific point (as stated by Silver himself) to tone it down from the bubble, and only bring in-yo-face wokeness back for the allstar game as a bargaining chip to get woke players to show up when they didnt want to?

Why would they stop ceaselessly promoting ‘social justice’ throughout their broadcasts if it wasnt affecting the bottom line?

Why?

[Mr. Woke]

I hate to be that guy but I swear I was watching near the beginning and I must've seen 15 or so straight possessions where a 3 was taken. Its gonna get to the point where teams just trade chucking half court shots all game long. I turned it off to watch Waterboy.

Back in the 90s teams just chucked midrange shots and hook shots. That was boring as hell back then. The AS games are actually exciting for me now.

[coin24]

Until they learn that their “platform” is for them to play sport on, not ram their political nonsense down everyone’s throat, these sports will continue to spiral down the toilet.
No one wants to hear athletes on $100m contracts whining about how hard people have it.

On top of that the product is shit.

[kawhileonard2]

NBA was at best when MJ was around.

[tpols]

East vs West also gave it a rivalry feel. Like our conference is tougher. Teams actually played to win. Final score 110-111 so they're gonna score a little higher than a normal game but not ****in 170-150. It's just a show boating joke now, they're just playing to show off. In a way it's an embodiment of LeBrons career... everybody teaming up picking guys lol.

It used to be East vs West and that meant something.


https://www.youtube.com/watch?v=rKPRIjTdCPc

Ironically, Kobe actually passed the ball to Tim Duncan when he was doubled, and Timmy boy bricked the game winner.

To be fair he may have been in a state of shock Kobe actually dished him the rock in that position.