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View Full Version : How big of an influence did rule changes have on the commercial success of the NBA?



Im Still Ballin
07-25-2024, 10:03 PM
If I'm not mistaken, TV ratings and attendance were not great in the mid-to-late '70s. Hand-checking was outlawed in a bid to curtail violence prior to the 1978-79 NBA season. This led to one of the highest single-season increases in league-average offensive rating in NBA history:

1977-78: 100.9 ORtg
1978-79: 103.8 ORtg


1978-79: Clarification added to prohibit hand-checking through "rigid enforcement" of rule allowing a defensive player to retain contact with his opponent so long as he does not impede his opponent's progress.


“A defensive player is permitted to • retain contact with his opponent so long as he does not impede his progress. However, hand‐checking will be eliminated by rigid enforcement of this rule by all three officials. The illegal use of hands will not be permitted.”

There was initial backlash from the players:


The National Basketball Players Association says it will work toward the removal of the rule. Most of the players feel the rule is not working for them and is making the game dull for the fans.

Larry Fleisher, the general counsel of the players’ association, said:

“People want to see players work harder to get their 2 points. The thrill of seeing a guy take a 20‐foot jump shot, glide to the basket or stuff a ball is over. What the fan cries out for is hardnosed defense and team play. It's clear the ban on hand‐checking makes it more difficult and you have to go through a whole new learning process to play defense.”

Some players liked the change:


Abdul‐Jabbar agrees with the ban. The change has freed the 7‐foot‐2‐inch Abdul‐Jabbar to unleash his total offensive arsensal.

“For the first time in years,” said Abdul‐Jabbar “we're back to playing basketball. Last season Artis Gilmore would push me out of the way to post up. Now he's reluctant to do that, because they're calling fouls on the contact, which is the way it should be.

“Admittedly, it makes the game tougher for everybody. You have to play defense the way it should be played, instead of relying on pushing, shoving and elbowing. When a player does that now, he can expect to hear whistle and have a foul called on him.”

Jerry West, the Laker coach, echoes his star center's words.

“The ban on hand‐checking would have been great when I was .playing,” said West. “That's one thing I despised more than anything, was the ‐pushing and shoving. The ban has helped the finesse players. I was taught that to play defense, you had to learn to handcheck. But I never liked playing that way. I've always believed that the best way to play defense was to move your feet, not your hands.”

While others didn't:


Most players, feel the ban cramps their style.

Tom Henderson, the Washington Bullets’ backcourt man, has complained:

“They're ruining the game, calling all this hand‐checking. “We have been hand‐checking since we've been in the league and it isn't an easy habit to break.”

Bob Lanier, the Detroit Piston center, said: “I didn't hand‐check much anyway so it didn't make much difference to me on defense. But when you've got to play Kareem, Walton and Gilmore, you've got to rely on hands. How else are you going to stop them?”

M.L. Carr of the Pistons said that the ban benefits the offensive player and it shouldn't be that way. He added: “I don't think the fights were directly attributed to hand‐checking anyway. Mostly they are caused by frustration. A player is upset with himself and he swings out at the nearest guy because he's frustrated.”

Paul Silas, the Seattle SuperSonics’ forward and president of the players’ group, said, “ It is a non‐contact rule in a contact sport.”

The NBA also continually modified and made additions to the Illegal Defense rule during this period of time. Zone had been outlawed since January 11, 1947, but these expanded guidelines significantly clarified what constituted prohibited tactics on defense.


1978-79: Technical foul imposed on team instead of warning for first illegal defense and two technical fouls imposed for second and all subsequent violations. Illegal defense rules modified.


1981-82: Zone defense rules clarified substantially with new rules for Illegal Defensive Alignments.

a. Weak side defenders may come in the pro lane (16’), but not in the college lane (12’) for more than three seconds.
b. Defender on post player is allowed in defensive three-second area (A post player is any player adjacent to paint area).
c. Player without ball may not be double-teamed from weak side.
d. Offensive player above foul line and inside circle must be played by defender inside dotted line.
e. If offensive player is above the top of the circle, defender must come to a position above foul line.
f. Defender on cutter must follow the cutter, switch, or double-team the ball.
• After the first illegal defense violation, the clock is reset to 24 seconds. All subsequent violations result in one free throw and possession of the ball. If any violation occurs during the last 24 seconds of each quarter or overtime period, the offended team receives one free throw.


1983-84: If a shot is taken simultaneously with a whistle for an illegal defense, and is successful, the basket shall count and no penalty shall be imposed.

Other changes were made, like the removal of the "three-to-make-two" and "two-to-make-one" free-throw rules, as well as the addition of the clear-path foul. Along with some alterations to the positioning of throw-ins and jump-balls. But after 1985, aside from flagrant foul modifications to combat Detroit/New York goon ball, almost no major rule changes were made until the 1994-95 NBA season. That's when the three-point line was shortened and hand-checking from baseline to the opposite free-throw line was "banned" again.

It seemed the league had created the perfect product and the game exploded commercially off the backs of stars like Bird, Magic, and MJ. The '80s and early '90s seemed a golden period for the NBA with regard to its popularity, especially domestically in the US. Attendance was strong and TV ratings were sky high.

How much did these rule changes play a part in the success of the NBA? Primarily the removal of hand-checking and expansion of Illegal Defense?

Im Still Ballin
07-25-2024, 10:17 PM
An interesting NYT article from 1978:


The zone defense has no future in the National Basketball Association, according to the league's supervisor of officials. Teams that try to play or camouflage zones in the future are likely to be subjected to harsher penalties than before.

“The majority of general managers and coaches I have spoken with are against zones,” said Norm Drucker, the supervisor of N.B.A. officials, yesterday. “I'm currently working on new language for the rules and attached penalties that will make things so severe teams won't want to play them.” He said the new language would be presented to the Competition and Rules Committee for approval at its next meeting.

Drucker would not disclose his recommendations. The N.B.A. rule, rewritten a couple of years ago, gives these guidelines for zones:

¶Any type of pressing defense is legal, whether it is a frontcourt press or a backcourt press, and by any number of players.

¶After the offensive team has advanced the ball into its front court, a defensive player may not station himself inside the 16‐foot key area longer than three seconds, if it is apparent he is making no effort to play an opponent. “Playing an opponent is defined as being six to eight feet from any opposing player. The three‐second count starts when the offensive team is in clear control of the ball in its front court.

¶When the ball has passed center court, no defensive player can guard an area of the court instead of guarding an opponent.

The furor over the use of the zone defenses began last week when Richie Powers, the senior N.B.A. official, said he would permit the Atlanta Hawks and the Nets to use zone defenses in violation of the rule. His apparent objective was to force a showdown on the viability of the rule.

Powers Fined $2,500

Powers had said, “I've been fighting against this rule over the years because of its difficulty in enforcement and the fact that it's easily circumvented by coaches when they choose.”

Larry O'Brien, the N.B.A. commissioner, reacted by fining Powers $2,500 and suspending him without pay for three games.

Powers met with O'Brien and Simon Gourdine, the deputy commissioner, yesterday. After the meeting, the N.B.A. issued this statement:

“Powers’ restated his admission that he had exceeded his authority in his failure to enforce league procedure with regard to zone defenses. In addition, he assured them there would be no repetition of this conduct in the future.

“Powers said he fully accepted the three‐game suspension without pay, but asked for a review of the $2,500 fine. O'Brien will take his request under advisement.”

Powers is scheduled to resume work on Saturday.