Hey Yo
08-24-2025, 11:48 AM
On Thursday, ESPN officially launched ESPN+, a sports streaming service that costs $29.99 a month. The company said the new offering was targeting two distinct consumer groups: a. cord nevers, aka those people who have never had a cable or satellite subscription, and b. cord cutters, aka those who have cut the cord and no longer have cable or satellite subscriptions. The move is necessary because, according to the New York Times from Thursday: "ESPN is in around 61 million homes today between cable, satellite and services like YouTube TV. ESPN receives around $15 per subscriber monthly from distributors for all of its networks."
Just more than a decade ago, ESPN was in 100 million homes, so it has lost 40 percent of its subscribers in a relatively short period of time.
That's because the business of cable sports on TV, to a large degree, has completely and totally collapsed.
This is something I've been writing and talking about on OutKick for over a decade. In fact, when I started writing about cord-cutting back in 2013, people thought I was crazy. But it turns out, I pretty much nailed it. Cable has collapsed and sports have become way more expensive and way less convenient in a streaming era.
more
https://www.outkick.com/sports/what-target-market-espns-new-29-99-per-month-streaming-service-clay-travis
Just more than a decade ago, ESPN was in 100 million homes, so it has lost 40 percent of its subscribers in a relatively short period of time.
That's because the business of cable sports on TV, to a large degree, has completely and totally collapsed.
This is something I've been writing and talking about on OutKick for over a decade. In fact, when I started writing about cord-cutting back in 2013, people thought I was crazy. But it turns out, I pretty much nailed it. Cable has collapsed and sports have become way more expensive and way less convenient in a streaming era.
more
https://www.outkick.com/sports/what-target-market-espns-new-29-99-per-month-streaming-service-clay-travis