Nike matches Under Armours's 265-285 million deal for KD

[QUOTE]Oklahoma City Thunder superstar Kevin Durant is staying with Nike, as the company decided to match Under Armour's enormous offer to the MVP, according to ESPN's Marc Stein and Darren Rovell.

Nike has countered Under Armour's offer of between $265 million and $285 million and believes it will keep Kevin Durant for the next 10 years, sources told ESPN. Nike, whose seven-year deal that guaranteed Durant $60 million is expiring, made an initial offer of about $20 million a year that was far from what Durant was looking for. Under Armour's huge play for Durant had many believing that Nike would even let him go at that price.

But on Saturday, Nike officials told Durant and his team at Jay Z's Roc Nation Sports that it would indeed step up enough to allow the world's largest shoe and apparel company to keep him in its robust stable of basketball endorsers that includes LeBron James and Kobe Bryant.

While the exact Nike offer for Durant isn't known, sources told ESPN that Durant should make more -- in base and royalties -- than the Thunder will pay him over the next two seasons ($41.2 million). That's why fans in Oklahoma City were nervous about a possible move to Under Armour, which could have steered him more to returning to his local roots to play for the Washington Wizards when he becomes a free agent after the 2015-16 season.

Weak era for marketable athletes

[QUOTE=dubeta]Weak era for marketable athletes[/QUOTE]

2000-2004 was the GOAT

Jordan
Kobe
T-Mac
AI
Vince Carter

:pimp:

I think KD is a likable, marketable athlete... but doesn't damn near $300 mil for an endorsement deal seem absurdly high for him? His shoe line sold less than $40 mil last year. How exactly is Nike planning on making that investment profitable for themselves?

[QUOTE=DonDadda59]I think KD is a likable, marketable athlete... but doesn't damn near $300 mil for an endorsement deal seem absurdly high for him? His shoe line sold less than $40 mil last year. How exactly is Nike planning on making that investment profitable for themselves exactly?[/QUOTE]
Well Durant will be the best player (or close) in the nba for the next 8 years or so. You just gotta roll the dice. Obviously they never planned paying him that much, but competition raised his market value.

Where did you get 40M at? I thought his shoe line sold for 150M last year.

Plus he is now entering his prime and is coming off one of the best regular seasons ever. If he wins a championship with OKC the hype for him is going to be insane. He will possibly be the biggest NBA star since Jordan

[QUOTE=DonDadda59]I think KD is a likable, marketable athlete... but doesn't damn near $300 mil for an endorsement deal seem absurdly high for him? His shoe line sold less than $40 mil last year. How exactly is Nike planning on making that investment profitable for themselves exactly?[/QUOTE]

nah, that was more like Kobe.Durant was 2nd to Lebron


[IMG]http://i.imgur.com/FWXf59E.png[/IMG]

I agree though, Durant isn't worth that conrtact.lebron should be getting like 600 mil:oldlol:

[QUOTE=russwest0]Where did you get 40M at? I thought his shoe line sold for 150M last year.

Plus he is now entering his prime and is coming off one of the best regular seasons ever. If he wins a championship with OKC the hype for him is going to be insane. He will possibly be the biggest NBA star since Jordan[/QUOTE]
:hammerhead: :hammerhead: :hammerhead:

[QUOTE=russwest0]Where did you get 40M at? I thought his shoe line sold for 150M last year.

Plus he is now entering his prime and is coming off one of the best regular seasons ever. If he wins a championship with OKC the hype for him is going to be insane. [B]He will possibly be the biggest NBA star since Jordan[/B][/QUOTE]
:biggums:

:kobe:

:durantunimpressed:

:yaohappy:

[QUOTE=russwest0]He will possibly be the biggest NBA star since Jordan[/QUOTE]
Lebron is the biggest NBA star since Jordan.

So next best thing for KD is being the next big NBA star since Lebron. But don't get your hopes up because Davis, Aldridge, Dragic and Griffin are coming for that title.

[QUOTE=Hoopz2332]nah, that was more like Kobe.Durant was 2nd to Lebron


[IMG]http://i.imgur.com/FWXf59E.png[/IMG]
[/QUOTE]

Interesting, I must've been looking at an older list since this one from Forbes says he sold $35 mil.


LeBron James (Nike): $300 million

Kobe Bryant (Nike): $50 million

Carmelo Anthony (Jordan): $40 million

Kevin Durant (Nike): $35 million

Derrick Rose (Adidas): $25 million

John Wall (Reebok): $5 million

Dwight Howard (Adidas): $5 million

Source: SportsOneSource

[url]http://www.forbes.com/sites/kurtbadenhausen/2013/05/22/lebron-james-is-the-nbas-leading-shoe-salesmen/[/url]

I guess that jump up to $175 mil encouraged the bidding war. They must figure his #s will only go up from there.

Durant is unique as hell. Like Kobe he can drop 50 on any given night but he isn't sharing the spotlight with someone as big as Shaq. And he's now putting up best since Jordan statlines and shattering some of Jordan's records. The man is 6'9 but because of his long ass arms has moments where he handles the ball like Iverson and spins defenders around.

Plus basicslly everyone in the Midwest knows who Durant is. He is beloved around here like no athlete I've ever seen before. Because of how humble, classy, and genuine he is, his image is basically as good as Duncan's but his game has much more star appeal.

If OKC stays healthy this year, Durant posts an insane statline like he has for the past 3 years, and if OKC wins it all, the hype is going to be ridiculous. The next great superstar who didn't bail and overcame hardship to become a CHAMPION.

[QUOTE=russwest0]LOAD OF BS AND HANDJERK[/QUOTE]
Durant will retire ringless. You need to get over that fact and seek help before it's too late and the world comes crumpling down on you.

[QUOTE=DonDadda59]Interesting, I must've been looking at an older list since this one from Forbes says he sold $35 mil.


LeBron James (Nike): $300 million

Kobe Bryant (Nike): $50 million

Carmelo Anthony (Jordan): $40 million

Kevin Durant (Nike): $35 million

Derrick Rose (Adidas): $25 million

John Wall (Reebok): $5 million

Dwight Howard (Adidas): $5 million

Source: SportsOneSource

[url]http://www.forbes.com/sites/kurtbadenhausen/2013/05/22/lebron-james-is-the-nbas-leading-shoe-salesmen/[/url]

I guess that jump up to $175 mil encouraged the bidding war. They must figure his #s will only go up from there.[/QUOTE]

yeah, that one is from 2 seasons ago.

[QUOTE=Encre92]Lebron is the biggest NBA star since Jordan.

So next best thing for KD is being the next big NBA star since Lebron. But don't get your hopes up because Davis, Aldridge, [B]Dragic[/B] and Griffin are coming for that title.[/QUOTE]




Hey how about you stop coming to ISH

[QUOTE=russwest0]Where did you get 40M at? I thought his shoe line sold for 150M last year.

Plus he is now entering his prime and is coming off one of the best regular seasons ever. If he wins a championship with OKC the hype for him is going to be insane. [b]He will possibly be the biggest NBA star since Jordan[/b][/QUOTE]


:yaohappy: :whatever: :durantunimpressed: :durantunimpressed:


Biggest nba star since Jordan is no other than..



























[IMG]http://i.imgur.com/Y56gIL9.jpg[/IMG]

[IMG]http://i.imgur.com/Pq7W31C.jpg[/IMG]

[IMG]http://i.imgur.com/1L7cI3l.png[/IMG]


:bowdown:

Let's also not forget this move keeps UA off Nike's heels. Without Durant, UA's shoe line is still miles below Nike.

[QUOTE=Hoopz2332]:yaohappy: :whatever: :durantunimpressed: :durantunimpressed:


Biggest nba star since Jordan is no other than..



























[IMG]http://i.imgur.com/Y56gIL9.jpg[/IMG]

[IMG]http://i.imgur.com/Pq7W31C.jpg[/IMG]

[IMG]http://i.imgur.com/1L7cI3l.png[/IMG]


:bowdown:[/QUOTE]
[IMG]http://i.minus.com/ibw4KU9FkJvjIH.gif[/IMG]

You are a stupid jackass mother fvcker....nobody cares about lebron...lol kobe is more famous than him so just quit while you at it....also grab the rope and make sure you wrap it around your neck you idiot

[QUOTE=20Four][IMG]http://i.minus.com/ibw4KU9FkJvjIH.gif[/IMG]

You are a stupid jackass mother fvcker....nobody cares about lebron...lol kobe is more famous than him so just quit while you at it....also grab the rope and make sure you wrap it around your neck you idiot[/QUOTE]
hey dumbass, no one gives a sht about kobrick. He aint top 10 all time, phil, shaq, gasol saved his ass.

[QUOTE=Lebronxrings]hey dumbass, no one gives a sht about kobrick. [B]He aint top 10 all time, phil, shaq, gasol saved his ass.[/B][/QUOTE]
lol if he isn't top 10 to you then leBRONZE isn't even top 50 since ray allen saved his ass so many times....now go flip some burgers you stupid flying fakkit :roll: :roll:

[QUOTE=Lebronxrings]hey dumbass, no one gives a sht about kobrick. He aint top 10 all time, phil, shaq, gasol saved his ass.[/QUOTE]

:facepalm ray allen bail out.
5 > 2*

[QUOTE=Encre92]Lebron is the biggest NBA star since Jordan.

So next best thing for KD is being the next big NBA star since Lebron. But don't get your hopes up because Davis, Aldridge, Dragic and Griffin are coming for that title.[/QUOTE]
Even as a Blazer fan this made me laugh :oldlol:

[QUOTE=DonDadda59]I think KD is a likable, marketable athlete... but doesn't damn near $300 mil for an endorsement deal seem absurdly high for him? His shoe line sold less than $40 mil last year. How exactly is Nike planning on making that investment profitable for themselves?[/QUOTE]

Prolly not much money for those dudes. He's not makin 40 mil a year either is he? I just think they wanna keep their "squad" locked up, like they want to have those commercials where everyone is walking side by side in the dark. And if KD isn't there that's a big hit to their rep, I'd say. Esp if he goes to UA.

That UA shit seems like a troll offer tho, to make Nike pay. It worked, tho.

-Smak

Nike is screwed lol, they already ran out of ideas to market Durant


First he was portrayed as the humble rookie, then the whole 'KD is not nice' campaign, and now they are trying the entire humble act again :oldlol:

KD to the Trailblazers :confusedshrug:

[QUOTE=20Four][IMG]http://i.minus.com/ibw4KU9FkJvjIH.gif[/IMG]

You are a stupid jackass mother fvcker....[/quote]


[img]https://warosu.org/data/fa/img/0076/41/1390276040282.jpg[/img]



[quote]nobody cares about lebron...lol kobe is more famous than him so just quit while you at it....also grab the rope and make sure you wrap it around your neck you idiot[/QUOTE]


more ether for that azz

[b]LeBron James Tops World's Most Powerful Athletes 2014[/b]


[quote]
Four years ago, LeBron James shifted the balance of power in the NBA and set off a huge wave of interest in the league with his infamous decision to

Was AI the biggest athlete to market Reebok?

[QUOTE=Meticode]Was AI the biggest athlete to market Reebok?[/QUOTE]
[IMG]http://images.complex.com/complex/image/upload/t_article_image/u8zulyao6b1sxc8vrssh.png[/IMG]

[QUOTE=Hoopz2332]nah, that was more like Kobe.Durant was 2nd to Lebron


[IMG]http://i.imgur.com/FWXf59E.png[/IMG]

I agree though, Durant isn't worth that conrtact.lebron should be getting like 600 mil:oldlol:[/QUOTE]


kobes more popular world wide than lebron. but the reason lebrons shoe sales are way higher is because of the type of fans he has

a) theyre way younger ( more likely to play organized ball still )

b) theyre mostly black ( more likely to spend all their money on shoes )

c) kobes shoes are ugly

d) lebrons shoes are twice as expensive. and to dumb people who collect shoes. the more expensive. the more they want them




so it really isnt about lebrons marketing power.


most kobe fans are too old to be investing hundreds of dollars in basketball shoes since we rarely play anymore and don't exactly wear them as a fashion statement either. theyre really flashy

plus most white people are kobe fans. and white people have never been huge on basketball shoes.



lebron is hugely popular among young black people. and they make up the main percentage of jordan shoe sales aswell

white men grow out of that trend. while black people continue to buy jordans/lebrons well into their 40's and 50's

i think kobes unpopular place among the black community is because of his silver spoon born rich kid upbringing. people think hes a fake black guy cause he grew up in italy.

like when jim brown gave him shit on a talk show saying if he was around back in the day he wouldnt be asked to join him and his friends for protests or some crap

so kobes pushing the wrong merchandise with shoe's..

[QUOTE=kennethgriffin]kobes more popular world wide than lebron.[/quote]

No he's not. I deaded this notion in numerous threads.


[quote]but the reason lebrons shoe sales are way higher is because of the type of fans he has[/quote]

:coleman:


[quote]a) theyre way younger ( more likely to play organized ball still )[/quote]

KObe's sneakers have never sold even back in his addidas days

[quote]b) theyre mostly black ( more likely to spend all their money on shoes )[/quote]

GTFO with that excuse. See above


[quote]c) kobes shoes are ugly[/quote]

LBJ is my dude but his sneakers aren't exactly pretty either



[quote]d) lebrons shoes are twice as expensive. and to dumb people who collect shoes. the more expensive. the more they want them[/quote]

Another, GTFo with that excuse:lol




[quote]so it really isnt about lebrons marketing power.[/quote]

Yes it is. lebron is more marketable than Kobe has ever been:bowdown:



[quote]most kobe fans are too old to be investing hundreds of dollars in basketball shoes since we rarely play anymore and don't exactly wear them as a fashion statement either. theyre really flashy [/quote]

You're acting like Kobe played in the 80's or something:roll:

[quote]plus most white people are kobe fans. and white people have never been huge on basketball shoes.[/quote]

:biggums: jordan has more white fans than anyone and he's doing fine



[quote] lebron is hugely popular among young black people. and they make up the main percentage of jordan shoe sales aswell

white men grow out of that trend. while black people continue to buy jordans/lebrons well into their 40's and 50's [/quote]

lebron and MJ both have large black and white fanbases

[quote]i think kobes unpopular place among the black community is because of his silver spoon born rich kid upbringing. people think hes a fake black guy cause he grew up in italy.[/quote]

Also because KObe was arrogant and smug:lol

so lebron shoes sold exactly around 300m for two consecutive years?

Nike flicked them off the shoulder like a bug. mean machine. UA i like your products tho.

I mean KD? gtfo Under Armor or Armour.

[QUOTE=DonDadda59]I think KD is a likable, marketable athlete... but doesn't damn near $300 mil for an endorsement deal seem absurdly high for him? His shoe line sold less than $40 mil last year. How exactly is Nike planning on making that investment profitable for themselves?[/QUOTE]
It doesn't matter if KD is worth that money. The bigger picture is c0ck-blocking UnderArmour from growing and gaining traction.

[QUOTE=Encre92]Lebron is the biggest NBA star since Jordan.

So next best thing for KD is being the next big NBA star since Lebron. But don't get your hopes up because Davis, Aldridge, Dragic and Griffin are coming for that title.[/QUOTE]

nah bran is more like the next chamberlain. 2* rings for 4 MVPs:oldlol:

[QUOTE=inclinerator]so lebron shoes sold exactly around 300m for two consecutive years?[/QUOTE]


yes

[b]Nike made a terrible deal with Kevin Durant to block Under Armour[/b]

[quote]Nike Inc.'s decision to match Under Armour Inc.'s offer to Oklahoma City forward Kevin Durant is an utterly terrible financial move. But it's also perfectly logical.

Here's a quick

I don't believe a word of that article. 420 mill a year makes no god damn sense

[QUOTE=russwest0]Where did you get 40M at? I thought his shoe line sold for 150M last year.

Plus he is now entering his prime and is coming off one of the best regular seasons ever. If he wins a championship with OKC the hype for him is going to be insane. He will possibly be the biggest NBA star since Jordan[/QUOTE]
Durant will never come close to being as big a star as Kobe or Lebron

[QUOTE=KyrieTheFuture]I don't believe a word of that article. 420 mill a year makes no god damn sense[/QUOTE]
NBA players are by far the most marketable players.

They dont wear helmets or hats or anything to obscure the face
there is only five players on the court at a time for a team
NBA has on average the youngest fan base

[QUOTE=KyrieTheFuture]I don't believe a word of that article. 420 mill a year makes no god damn sense[/QUOTE]

It states that Nike needs to sell $420M worth of goods to recoup its investment in KD. Not that he is getting $420M.