Originally Posted by Sound and Fury
It was "forum blue" back in the Jack Kent Cooke era, which ended in 1979 when he sold the team to Jerry Buss. Jack Kent Cooke during his entire tenure as owner specifically instructed all Lakers staffers - including Chick Hearn - to call it "forum blue" and never say "purple." My guess is that Chick Hearn still referred to it as "forum blue" from time to time in broadcasts years later out of habit, and that's where you heard it, but the team colors have usually been called "The Purple And Gold" for at least the past 10 years.
they've been called 'Purple and Gold' at least since 1981.