Re: If your team doesn't win the Super Bowl, is the season a failure?
I think it also depends on one's expectations for a certain team. For example, my Bucs. I was not expecting them to come close to the Super Bowl, so no, I'm not disappointed they won't win the Super Bowl, but I am disappointed they were so awful. I was expecting 5-7 wins, not only 3.
But if my team is a contender for the playoffs, then yes, anything short of a Super Bowl win is a failure. Ask the Cardinals last year....no one expected them to make it to the big game, but were they satisfied just making it to the Super Bowl? No.