Smart move by Dan Gilbert
Yes, the letter was in Comic Sans font. Yes, random sentences were in all caps. Yes, he made random biblical references to heaven. And Yes, he didn't end with 'Sincerely, Dan Gilbert", but rather "DELIVERING CHAMPIONSHIPS, Dan". And Yes, he used terms of like 'never before experiences levels of motivation"
But he had to do this. If he towed a corporate line and made some random generic response like "We regret LBJ did not stay and wish him well. We appreciate the years we was here, and regret we could not continue our partnership. We will continue to strive for our goals to win championships", Cleveland folks would have just laughed, gave up, and moved on.
The way he spoke, like part of the Internet message board mob, seems to me like he was trying to create a mob mentality. Rally around the flag approach. Get Cavs fans pumping their fists in support, with the common unifying thread being sticking it to LBJ and trying to support the team in helping Gilbert complete his goal of winning a ring before LBJ. Wouldn't have worked with a carefully crafted, generic letter.
So basically, what I'm saying is the letter was so stupid and delusional that it was smart. Or, I suppose it could have just been stupid and delusional.
EDIT: Just hit the wire a moment ago... Gilbert on phone with AP declaring LBJ quit in the playoffs. Why bring up those skeletons? Because Gilbert knows that one strikes a cord with the Cavs fans. I feel more and more confident I'm right on this one.
EDIT 2: Just spoke to my resident Cavs fan. He says the Cavs board he visits now using the term "King Gilbert", with one of them saying "I just bought season tickets".
Last edited by ds123 : 07-09-2010 at 12:35 AM.