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Originally Posted by L.Kizzle
I don't know if it bought in more rating than the nWo.
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Yeah DX was created just to combat the nWo cause they were getting killed in the ratings. DX may have made more money since they still sell an extremely watered down version of it now, but during both of their heyday's, the nWo drew in more ratings and provided more revenue. The WWE had a ton of factions back then as well competing against one another, so it was futile to compare sheer revenue against the nWo brand. Hell, I own 4 nWo shirts and a ton of other crap.