this yahoo article
gives more background.
i think the tribute logo looks pretty dope. only problem is the red background behind "new jersey" makes it hard to see the tricolor basketball in the foreground. but whatever.
to follow up on this, what they should do for the start of next season is to give selected discounts to fans from jersey. for example, pre-select certain games for discount tickets. say, if you're from jersey and can provide ID or similar then your ticket is half off. stuff like that.