I hope you're right in your belief that some of those players may take the event seriously. In the past, the Skills Challenge has always been my least
enticing event, simply because it seems to be run permanently at half speed. I see all these stars entered in this competition and I get excited. Then every year I see them mosey around cones and shoot set shots. I find it similar to if Vince Carter were to have come to the dunk contest and just finished off routine two-handers like he was in a lay-up line.
Not as Good an Example (since Dwyane's mistakes doomed him) but in honor of Blue Chips, I loved this vid: http://www.youtube.com/watch?v=3GvBaka1PBM