doh... you sounded like such a financial guru in the first post. :P
However, the recipe using the new enzymes caused the bread to have a different taste and texture, and other market forces like a resurrection of the Atkins diet and competitor Krispy Kreme doughnuts affected pricing and sales volume.
still sounds kind of strange, like rose was saying. i mean, atkins? that's popular but still not much bigger than a fringe diet. krispy kreme? seems like a fairly different niche. i mean, having the urge for a twinkie or for some kruellers is a very different thing. enzyme and yeast problems...? they've had plenty of time to work that out and fine-tune the product.