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Old 11-16-2012, 12:10 PM   #13
gigantes's Avatar
Join Date: Sep 2006
Posts: 13,509
Default Re: R.I.P. Hostess bakery

doh... you sounded like such a financial guru in the first post. :P

However, the recipe using the new enzymes caused the bread to have a different taste and texture,[10] and other market forces like a resurrection of the Atkins diet and competitor Krispy Kreme doughnuts affected pricing and sales volume.
still sounds kind of strange, like rose was saying. i mean, atkins? that's popular but still not much bigger than a fringe diet. krispy kreme? seems like a fairly different niche. i mean, having the urge for a twinkie or for some kruellers is a very different thing. enzyme and yeast problems...? they've had plenty of time to work that out and fine-tune the product.
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