Originally Posted by Dragonyeuw
Plus oncourt Bird and Magic hated each other, but respected at the same time. Durant and Lebron, by contrast, spend their summers working out together. Totally different dynamics at play, which is why to this day the Bird and Magic rivalry is the most important in nba history, perhaps rivaled only by Wilt-Russell but those two didn't battle in the national spotlight like Magic and Bird did.
The only games that received much national coverage in the 60's was the Celtics against whatever team Wilt was on. Wilt v Russell was the league's biggest rivalry and attraction from the day Wilt entered the league.