His NYC mayoral candidacy that is. And thus avoided having the tabloids make the kind of puns I just did.
By launching his bid via a video posted on his website around midnight Wednesday Weiner prevented the New York Daily News and New York Post from featuring him and lewd puns on their covers, leaving staffers at the papers convinced it was a deliberate dodge.
If you have to launch your candidacy at midnight, how successful do you think it will be? Perhaps he will uncover a mighty vein (see I did it again) of voters who like to send dick pics. The "sexy-selfie" set might be a huge block of untapped photos just waiting for a leader.