If the choice of your friends isn't an important factor, I'd go with the PS4. It's a hundred bucks cheaper and Sony has provided much better exclusive content for their system than Microsoft in recent years.
Pretty much that. The price will probably end up being the deciding factor for me when I decide to buy one next year. It just seems that there is far less separating the two consoles technologically this time around now that Xbox is going with a blu-ray drive. Although if that 1080p on PS4 vs 720p on Xbone is true, that'll be a factor for some people.