06-19-2007, 02:25 PM
Can barely lace up my sneakers
Join Date: Jun 2007
AND1 MIXTAPE TOUR- Coming to a city near you this summer!!!
[b][b]AND 1 Mix Tape Tour 2007
Old Spice has signed on as the presenting sponsor of this year's AND 1 Mix Tape(R) Tour, the original street basketball entertainment tour featuring the world's best playground players. Embarking on a nationwide 10-city tour from June 16 through August 25, the AND 1 Mix Tape Tour tips off in New York City and will travel across the United States with its best team yet playing against summer league all stars from city to city.
As presenting sponsor, Old Spice will have a prominent presence in the AND 1 Mix Tape Tour's marketing including national print ads, the ESPN show Streetball: The AND 1 Mix Tape Tour Presented by Old Spice, and online at www.AND1.com. Old Spice is the latest brand to join the AND 1 Mix Tape Tour sponsorship lineup, which also includes Gatorade, Wrigley's and ESPN as the television partner. Also joining the marketing mix are SLAM Magazine and XXL, who have been tabbed as the official media partners for this summer's tour. These partnerships will result in heavy cross-promotion across both properties and will be reflected via print and online campaigns.
Returning to its blacktop roots this summer, the 2007 AND 1 Mix Tape Tour will be held in high-profile outdoor venues at each of the tour's 10-city stops. Tickets for each stop are on sale now. For more information, check out www.AND1.com.
"We are thrilled to bring the tour back outdoors to the blacktop," said Mark Woolsey, AND 1 General Manager and CMO. "At the end of the day, it's the fans that will benefit the most. By going outdoors, fans will be closer to the action and tickets will be more affordable and accessible."
The 2007 AND 1 MIX TAPE TOUR SCHEDULE*
6.16 – NYC
6.23 – Boston
6.30 – ATL
7.14 – Philly
7.21 – DC
7.28 – Detroit
8.04 – Chicago
8.11 – Dallas
8.18 – SF
8.25 – LA
* Schedule subject to change – Go to And1.com for an updated schedule and more information.
Now in its eighth year, the AND 1 Mix Tape Tour has celebritized streetball players and made them international icons, including original AND 1 streetball legend Skip to My Lou (also known as Rafer Alston of the Houston Rockets), who will be making guest appearances throughout the summer. AND 1's series of basketball videos and DVDs known as the 'AND 1 Mix Tapes' have attained cult status among hard-core ball players. AND 1 Mix Tape Volume 10 will launch this summer.