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Old 08-12-2011, 06:59 AM   #29
You've been 'Smacked!
Join Date: Aug 2007
Posts: 793
Default Re: Bobcats draft Kemba Walker, trade for Bismack Biyombo

KICKS 14: On Sale Now!

Kemba Walker and Under Armour are ready for the next step.

This year’s edition, our 14th, has three covers: Kemba, Rajon and Monta Ellis.

How does Kemba, who has yet to play an NBA game, make the cut?

Pretty easily, actually. For one thing, we’re talking about the biggest name in the 2011 Draft. Maybe not the player most likely to be an All-Star, but on the strength of a highlight-filled, magical run to the National Championship, King Kemba has a massive fan base and an accessible personality that will keep those fans engaged for years.

Recognizing Walker’s appeal to such a broad swath of fans—UConn Huskies Nation, New Yorkers, kids, anyone who’s ever been told they’re too small to accomplish something—Under Armour outbid some more established brands and signed Kemba to an endorsement deal that should be hugely beneficial to both parties.

Besides money, Kemba, who will wear the Micro G Juke this year, will get the chance to be featured in ad campaigns, eventually have a signature shoe and have a large say in how said shoe looks and performs.

The cover story, written by yours truly, is built off getting to spend an entire day with Kemba in his home city. We started in the Bronx and ended up at his old high school Rice, chatting, taking photos and watching him get love from passersby the whole time. He’s a cool, humble young man, and I think I got some great stuff out of him…but you’ll have to read it yourself to see for sure.

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