Originally Posted by NugzFan
this is exactly what i thought - no one. why does kia even bother adverstising towards nba fans?
its the same thing when the nba hires people like justin bieber to do commercials for the nba. wtf? dont they realize that most people who like the nba are not the same people who like justin beiber? someone with a high salary made that decision - so stupid.
I guess they want to raise their brand image to be more sporty. We might not buy that idea but casual fans might. NBA is seen all over the world.
With Justin Bieber, he can attract the next generation to the NBA. We aren't the target market for the specific commercials.