Nike Stock Is Bombing, But Jordan Brand Remains Their Main Profit Driver

[Airupthere]

Jordan Brand doubling in revenue in the last four years while Nike revenue has dropped in general is wild too.

7 billion for Jordan Brand compared to about $340 million for LeBron James' Nike line and James is still an active player.

I imagine in 20 years no one will care that much for Lebron James apparel or shoes.

Only because Jordan got lucky he got Tinker Hatfield. Just like he got lucky with Krause, Phil, Pip, Rodman, or Nike for that matter. Lebron is miracle. He was just a simple kid from Akron. You look at him and there is no chance in hell he ever would have had a chance at sports. In truth Nike Lebron 2 should be the GOAT of all shoes, but people don't know it yet. Maybe future generations will.

[Overdrive]

https://finance.yahoo.com/news/nike-...213052888.html

Jordan was the strongest performer of Nike’s divisions with a 6% sales gain to $7 billion, compared to Men’s (1%), Women’s (0%) and Kids (1%).

Jordan brand revenue has doubled since 2020 as it expanded into more women’s gear, non-basketball items and international sales. The “performance” basketball shoe market is down over the past decade, but the “retro” or lifestyle business has more than made up for the declines.

It's no secret Nike stock has been in the toilet recently, with the Nike basketball division also selling like hot garbage. People have stopped buying basketball shoes in general.

The one and only real bright spot for Nike? Jordan Brand continues to perform well being their only division that's notably up in sales (6% up).

There will never be an athlete like Michael Jordan ever again, no one will have this kind of marketing sway 20+ years on from retirement. The general public speaks with their wallets.

Nike is also generally in big trouble, their current crop of athletes is not anywhere near as popular with the general public, they're still riding the coat tails of Michael Jordan from decades ago.

Ofc performance doesn't do well. Over the past few decades performance basketball shoes became less attractive in design. They became unwearable for anything but basketball. In the 90s every kid wore basketball shoes, playing or not. No surprise retro sells.

[sdot_thadon]

It's a chicken/egg thing, the designs are interesting, but it's also because they are Air Jordans and there is tremendous nostalgia for the 80s/90s Jordan era. If Jordan didn't wear those shoes they wouldn't be that famous.

The Air Jordan I for example is a fairly generic looking shoe, but Nike is still sells them by the boat load because it's Air Jordan and it has reached iconic status.

Not really because every Jordan shoe is not beloved lol. The 1,3,4,10 and 11 are universal kicks as far as casual wear goes. They work with a variety of looks. The 1? Is classic in caps lol. That design is copied across so many brands because of its basic utility. If the shoes were only selling because Mj wore them, then they'd all sell and be loved the same. This coming from a gradeschool till now Jordan brand supporter. I haven't seen a kid wearing the latest model in years. Only those popular retros.

[sdot_thadon]

Jordan Brand doubling in revenue in the last four years while Nike revenue has dropped in general is wild too.

7 billion for Jordan Brand compared to about $340 million for LeBron James' Nike line and James is still an active player.

I imagine in 20 years no one will care that much for Lebron James apparel or shoes.

I'm sure Mj wasn't pumping 7 billion as a player either his brand worth really exploded after retirement with the retro line in colors we never had. Lebrons line doesn't have many classic silhouettes at all, his line has been almost all cutting edge tech and performance. And Mjs best kicks all came from the same mind that dude is the kick goat.

[RachlNicholsazz]

Lebron and Rich Paul don't have the attention of the younger generation

[highwhey]

Jordan Brand doubling in revenue in the last four years while Nike revenue has dropped in general is wild too.

7 billion for Jordan Brand compared to about $340 million for LeBron James' Nike line and James is still an active player.

I imagine in 20 years no one will care that much for Lebron James apparel or shoes.

i mean...Luka, Tatum, Zion and Banchero are athletes of the Jordan brand...so..... and a bunch of other athlethes including NFL, MLB, WNBA, NASCAR, NCCA BASKETBALL & FOOTBALL teams....

[Soundwave]

Not really because every Jordan shoe is not beloved lol. The 1,3,4,10 and 11 are universal kicks as far as casual wear goes. They work with a variety of looks. The 1? Is classic in caps lol. That design is copied across so many brands because of its basic utility. If the shoes were only selling because Mj wore them, then they'd all sell and be loved the same. This coming from a gradeschool till now Jordan brand supporter. I haven't seen a kid wearing the latest model in years. Only those popular retros.

I guess the question is would any of those designs be iconic if Jordan didn't wear them? I'd lean towards no, though the 11 was so eye grabbing maybe that one would stand the test of time.

There are even fairly generic looking Jordans like the 10 which are still popular to wear, that's purely the Jordan effect. Even when it first came out I thought the design was bland.

[BarberSchool]

I genuinely wonder if all these grail retros coming out over the next 12-18months, are primarily due to that terribly stupid decision to attempt to go completely Direct to consumer, and shun brick and mortars altogether, when a significant percentage of their customer base isn’t purchasing online, for various reasons.

Jordan Brand is gonna save their numbers this next year, and should renegotiate accordingly.

[Soundwave]

I genuinely wonder if all these grail retros coming out over the next 12-18months, are primarily due to that terribly stupid decision to attempt to go completely Direct to consumer, and shun brick and mortars altogether, when a significant percentage of their customer base isn’t purchasing online, for various reasons.

Jordan Brand is gonna save their numbers this next year, and should renegotiate accordingly.

It's still a ridiculously small window to get some of these retros, like you miss them once and you're locked out for like a decade.

I would like the regular Concord 11s and Space Jam black 11s, but who knows when those specific models are probably another 5-6 years out from even being considered for release after coming out circa 2017/2018.

I will be buying the 11 Ice Blues this December.

[warriorfan]

I genuinely wonder if all these grail retros coming out over the next 12-18months, are primarily due to that terribly stupid decision to attempt to go completely Direct to consumer, and shun brick and mortars altogether, when a significant percentage of their customer base isn’t purchasing online, for various reasons.

Jordan Brand is gonna save their numbers this next year, and should renegotiate accordingly.

I guess i’m old school but shoes and clothes is one thing I will not do online. I need to walk around and look at it, try it on. I’ve had crazy experiences online too where them sending wrong size or color…Even when online places have a liberal return policy it still is a lot of hassle to me. I definitely can see the business costs and why brick and mortar is going by the wayside but for shoes and clothes I still think it’s still a legit business model and a superior experience to shopping online.

[WhiteKyrie]

Many reasons. They have lost a lot of quality designers and engineers. Quality control and build and product performance hasn’t innovated at all. Which was Nikes staple for so many decades being ahead of its competitors and pushing the boundaries of sports performance and innovation. They’ve almost turned exclusively into a legacy brand.

Everything bought or cared about is retro based (yes primarily Jordan, which is still under the Nike umbrella even if it operates as its own entity within it) and they’ve been putting out shit product, especially basketball footwear wise since at least 2017 or 2018. They alienated and lost their biggest mover, Kyrie.

The rest of their out put across the board is uninspired wannabe Kobe knock offs. LeBron, Ja, Sabrina, GT cuts etc all their shit looks the same. Like I said wannabe Kobe’s instead of actually just releasing Kobe’s with retooled technology and selling out they do this shit and release in small numbers to drive hype. They do the same with Jordan’s but even those saturate the market and should only see 6-8 retro’s a year in greater supply with better build and attention to detail.

Especially with did I mention the continued price hikes? When they always end up having to be sold when on discount anyway so that means bad economy and you’re pricing the shit way too high to move.

I just bought the Nike USA basketball warm up hoodie. Total fire in terms of quality but on Nike.com they’re still asking the MSRP of $190 and it doesn’t move. I got it on Fanantics for $80. A respectable price for the quality but honestly what it should cost anyway at retail.

Then besides Jordans and retro Kobe’s keeping them afloat, New Balance came along and along with Gen Z and a few choice hip designers like Joe Fresh Goods, managed to take an embarrassing brand formerly and produce quality products that are comfortable and stylish (my 9060s are my first NB and they’re very comfortable) and it’s got people wanting to try different products.

Anthony Edwards had the best shoe in basketball last year with Adidas. They usually fumble opportunities anyway but we will see if the sophomore SG shoe curse strikes again with a terrible model just like it did for MJ and Kobe before him.

NB struck gold with a pitch perfect signing in Cooper Flagg. After a dud in Leonard and other guys who just rep the brand like Maxey, Lavine and Murray. But a stud white boy with crazy game and flash to go with it could do wonders for them finally in the bball market.

Nike really needs to get their shit together. They still have by far the largest share of the market and a comfortable lead still but if they dick around long enough it might not last forever.

It should be no surprise why so much JB retro heat is coming out next year to save their ass. But hey good for Jordan fans and bad for their wallet especially with what looks like more noticeable price increases.

But yea, Nike been messing up for awhile. Performance shoe heads are going elsewhere for running (Hoka, OC) and casual (NB) and for ball (serious players only, and all the Asian shit like Anta, Li Ning, Way of Wade)

I haven’t got a knock it out the park Nike hooping shoe in forever. People loved the GT Cut 1 but were impossible to get. Then the 2 was cheeks (I can vouch) and the 3 is mixed bag and zoomX is unstable and bottoms out (shit durability for such an expensive shoe) and it’s a horrible shoe for lateral movement containment meaning it’s kind of dangerous.

They need to go all in Caitlyn Clark until the get another ball player on the men’s roster that can move units. Bron never sold like that. KD’s shoes can be fire from time to time but same thing both guys are on their way out. Ja can’t stay on the court and same goes for JB with Zion. Luka is amazing but his shoes and Tatum’s haven’t set the world on fire either.

[WhiteKyrie]

I guess the question is would any of those designs be iconic if Jordan didn't wear them? I'd lean towards no, though the 11 was so eye grabbing maybe that one would stand the test of time.

There are even fairly generic looking Jordans like the 10 which are still popular to wear, that's purely the Jordan effect. Even when it first came out I thought the design was bland.

Only a clown ass Bronvestite ghetto moron like “sdot” would question some dumb shit like that. Agenda written all over it.

And laughing out loud at him saying the entire LeBron line has been innovative performance. He’s had so many duds. It’s not even funny. He’s had at least three seasons where he didn’t even wear his flagship model because of all the problems they had with it.

He literally himself wouldn’t wear his own signature, they had to make restorations and modifications on the fly just for his pairs and they still didn’t work out, and the consumers had an inferior version that couldn’t be worn or performed in. He was literally wearing takedown models and team shoes.

But then again, Nike was operating at its peak in the 90s through mid to possibly late 2000 and everything since then has been hit or miss
It’s a symbiotic thing, Michael Jordan inspired people to want to buy the shoes because of his greatness, all-time great legendary performances, aesthetically pleasing game… probably the most ever, The Air Jordan 1 was simply a Nike Dunk with a wings logo on it, and more Chicago Bulls centric coloring, which hadn’t really been seen on basketball shoes in the NBA, which were primarily white or black with minimal amounts of their teams colors. If it was up to Nike, he would’ve been wearing the black and red ones, but that was 100% against uniform code. That’s why those ones were banned.

AJ’s popularity is a combination of the athlete, the greatest basketball player of all time or possibly greatest athlete of all time, in combination with arguably the greatest performance sneaker designer of all time in Tinker Hatfield. Two things can be true. The Air Jordan 1 was iconic, and he wore them for two seasons, and had some super memorable moments in them, the Air Jordan 2 was poorly designed, it didn’t hit aesthetically and MJ didn’t even like them either in terms of looks or function. Tinker Hatfield and about for the 3 and saved Nike, because MJ was going to leave Nike after the two, Similar to how Kobe bought out his contract the absolute shitastic Adi Kobe 2. He actually listened to Michael’s needs performance wise, Delivered in my opinion, the most timeless Air Jordan with the 3, and took that Life magazine photo from the ‘84 Olympics (which MJ is wearing NB ironically) And created the most iconic sports logo of all time with the Jumpman.

Jordan’s are the most iconic shoes ever. Some of the later ones were really, really good performers on the court as well, but could also be worn off the court. The 1, 3, 4, 5, 6, and 11 can be seen regularly to this day. To the point, you have a generation of kids who didn’t even watch him, who prefer LeBron James while they wear Air Jordans. As hypocritical and dumb as that sounds.

I believe it that post pandemic from 2020 forward Jordan Brand Revenue increased, the documentary sparked a huge interest in Js.

LeBron had one borderline iconic model that really only sold because of a particular color way, the South Beach 8. Honoring his team hopping (pathetic) to Miami Vice style colors. The 9 was somewhat enjoyed too even though it’s hideous and really only is a performance shoe, that only people built super large would want to wear anyway.

It’s part of why his shoes don’t work. He’s a genetic freak of a man who plays like a wing player, but needs the build and weight of a big man’s shoe. That is much harder to sell to the general public. Meanwhile, MJ’s shoes are the most iconic could be worn casually or performance. And all hoopers I know find the Nike Kobe’s to be beloved from the 4, 5, 6, and 8. And a lot of players like playing in Kyrie’s shoes. I rarely ever see somebody wearing LeBron either to play in or casual

[sdot_thadon]

Only a clown ass Bronvestite ghetto moron like “sdot” would question some dumb shit like that. Agenda written all over it.

And laughing out loud at him saying the entire LeBron line has been innovative performance. He’s had so many duds. It’s not even funny. He’s had at least three seasons where he didn’t even wear his flagship model because of all the problems they had with it.

He literally himself wouldn’t wear his own signature, they had to make restorations and modifications on the fly just for his pairs and they still didn’t work out, and the consumers had an inferior version that couldn’t be worn or performed in. He was literally wearing takedown models and team shoes.

But then again, Nike was operating at its peak in the 90s through mid to possibly late 2000 and everything since then has been hit or miss
It’s a symbiotic thing, Michael Jordan inspired people to want to buy the shoes because of his greatness, all-time great legendary performances, aesthetically pleasing game… probably the most ever, The Air Jordan 1 was simply a Nike Dunk with a wings logo on it, and more Chicago Bulls centric coloring, which hadn’t really been seen on basketball shoes in the NBA, which were primarily white or black with minimal amounts of their teams colors. If it was up to Nike, he would’ve been wearing the black and red ones, but that was 100% against uniform code. That’s why those ones were banned.

AJ’s popularity is a combination of the athlete, the greatest basketball player of all time or possibly greatest athlete of all time, in combination with arguably the greatest performance sneaker designer of all time in Tinker Hatfield. Two things can be true. The Air Jordan 1 was iconic, and he wore them for two seasons, and had some super memorable moments in them, the Air Jordan 2 was poorly designed, it didn’t hit aesthetically and MJ didn’t even like them either in terms of looks or function. Tinker Hatfield and about for the 3 and saved Nike, because MJ was going to leave Nike after the two, Similar to how Kobe bought out his contract the absolute shitastic Adi Kobe 2. He actually listened to Michael’s needs performance wise, Delivered in my opinion, the most timeless Air Jordan with the 3, and took that Life magazine photo from the ‘84 Olympics (which MJ is wearing NB ironically) And created the most iconic sports logo of all time with the Jumpman.

Jordan’s are the most iconic shoes ever. Some of the later ones were really, really good performers on the court as well, but could also be worn off the court. The 1, 3, 4, 5, 6, and 11 can be seen regularly to this day. To the point, you have a generation of kids who didn’t even watch him, who prefer LeBron James while they wear Air Jordans. As hypocritical and dumb as that sounds.

I believe it that post pandemic from 2020 forward Jordan Brand Revenue increased, the documentary sparked a huge interest in Js.

LeBron had one borderline iconic model that really only sold because of a particular color way, the South Beach 8. Honoring his team hopping (pathetic) to Miami Vice style colors. The 9 was somewhat enjoyed too even though it’s hideous and really only is a performance shoe, that only people built super large would want to wear anyway.

It’s part of why his shoes don’t work. He’s a genetic freak of a man who plays like a wing player, but needs the build and weight of a big man’s shoe. That is much harder to sell to the general public. Meanwhile, MJ’s shoes are the most iconic could be worn casually or performance. And all hoopers I know find the Nike Kobe’s to be beloved from the 4, 5, 6, and 8. And a lot of players like playing in Kyrie’s shoes. I rarely ever see somebody wearing LeBron either to play in or casual

Bitch talk when we ask you about Mjs dick, other than that stfu you racist piece of shit.

[sdot_thadon]

I guess the question is would any of those designs be iconic if Jordan didn't wear them? I'd lean towards no, though the 11 was so eye grabbing maybe that one would stand the test of time.

There are even fairly generic looking Jordans like the 10 which are still popular to wear, that's purely the Jordan effect. Even when it first came out I thought the design was bland.

Yeah and honestly his star power made the brand take off no doubt, but every model was not loved on the same level, so it can't just be because he wore them otherwise they'd all be revered in the same manner. I think there was an initial "rush" to buy them because they were Jordan's but the staying power of decades is only a handful of models. Crazy that this threads been running and I saw an article a few days back about Jordan canceling like 6 releases for the holidays......

[Axe]

Bitch talk when we ask you about Mjs dick, other than that stfu you racist piece of shit.