Baja Blast is a tropical lime-flavored soft drink under the Mountain Dew brand, known for its distinctive turquoise color and unique origin story.
First introduced in 2004 as an exclusive offering at Taco Bell restaurants, the flavor was specifically formulated to pair with the chain's food. It quickly developed a fervent cult following, leading to annual limited-time releases in retail stores starting in 2014. Driven by consumer demand, the "Bajaversary" celebration in 2024 marked its transition to a permanent fixture in the Mountain Dew retail lineup.
Baja Blast's legacy is defined by its ability to transcend its origins, growing into a standalone sub-brand with numerous flavor variations and spin-off products across different categories, including energy drinks, hard sodas, and even food items like Taco Bell's Baja Blast Gelato.