The Pistons hope discounts and entertainment value will increase season-ticket sales in 2012-13, offsetting the team's 25-41 regular-season performance and bottom three finish in NBA attendance this season.
Pistons officials are not raising ticket prices next season, and have offered a 4-percent discount to customers who pay in full by May 9.
For those who renew under any type of payment plan, officials also are providing free general parking as well as a chip-enabled jacket that allows them to claim discounts of 20 percent on food and beverages at The Palace and 30 percent on merchandise. They also will build on this season's practice of holding halftime concerts by ramping up the entertainment portion of the basketball experience.
"Gone are the days when people just make a commitment like that just for the games itself," said Jeff Ajluni, executive vice president and chief revenue officer of Palace Sports & Entertainment. "Whether we're chasing a championship or in the process of building a young team, you have to give your customer base a real value."
The Pistons hope discounts and entertainment value will increase season-ticket sales in 2012-13, offsetting the team's 25-41 regular-season performance and bottom three finish in NBA attendance this season.
Pistons officials are not raising ticket prices next season, and have offered a 4-percent discount to customers who pay in full by May 9.
For those who renew under any type of payment plan, officials also are providing free general parking as well as a chip-enabled jacket that allows them to claim discounts of 20 percent on food and beverages at The Palace and 30 percent on merchandise. They also will build on this season's practice of holding halftime concerts by ramping up the entertainment portion of the basketball experience.
"Gone are the days when people just make a commitment like that just for the games itself," said Jeff Ajluni, executive vice president and chief revenue officer of Palace Sports & Entertainment. "Whether we're chasing a championship or in the process of building a young team, you have to give your customer base a real value."
This just goes to show what winning and losing does to a NBA team. When the Pistons were really good a few years ago they were among the top teams in attendance. As a matter of fact, back in 2004 and 2005 I think they led the league in attendance. Joe Dumars made a huge mistake spending all that money on Charlie V and BG. If he doesn't correct it soon things aren't going to get better. It didn't take an expert to know that experiment wasn't going to end up well. That really disappointed fans when it all went down. From there it's all been down hill. Now they won't even play the young guys that we want to see. As fans we know the team isn't going to do well. At least develop the young talent and let us see if they can make something of themselves. The Pistons have a boring roster. It just makes sense people don't want to pay to see it, especially when the Lions, Tigers, and Redwings are all exciting to go see.
They finished 21st out of 30 teams in the overall standings with a 21-45 record while averaging 14,413 fans per game, the third-worst mark in the NBA. Only Indiana (14,168) and New Jersey (13,961) drew fewer fans than the Pistons.
The Pistons did show improvement in the second half of the season, posting a 21-21 record after starting 4-20.
Pistons want higher attendance next season
