Re: 2011-2012 NBA Kicks
D-Wade to Li-Ning?
Unfortunately, I just don't think it happens. Maybe he stays with the Inc. and moves to Nike Basketball at a discounted rate, where the brand can capitalize on Miami's Big 3 with campaigns including LeBron, Wade and Bosh together as a trio. Or maybe a Chinese-based brand sitting on ample cash – like 361 Degrees, Peak or Li-Ning – throws a boatload of money his way and offers him the chance to be the face of their company and the promise that he can build his brand in China with its ridiculously expansive marketplace of basketball consumers. With Wade already topping the age of 30, he might be looking to life after basketball and the allure of growing his name throughout China, where he's also likely to hear his highest annual offer, might be tough to pass on. There's early indications that he's been in contact with Li-Ning already and if he were to leave, that would be the likely move. It also might be enticing enough if he's looking to do “what's best for me and my family” from a dollar standpoint. It's just too bad things didn't work out with Jordan Brand, where it appeared to be a perfect match for both Wade and furthering MJ's brand into another decade. Sole Collector
Blake Griffin to Under Armour?
With a brand like Under Armour still on the hunt for a major market star, the possibility of being lost in the shuffle behind signature athletes like LeBron, Kobe and KD if he stays at Nike, and the chance to really make his mark with the brute strength and raw power image of UA, it would make a ton of sense for Griffin to lead the Baltimore-based brand as they continue to grow in the basketball market. Of course, a lot of that discussion will come down to pure dollars, and several people throughout the industry think Blake – with his combination of the L.A. market, being on a playoff team, his beastly highlight dunks and his camera presence – could command as much as $5 million per year on a new five-year endorsement deal. That'd be quite a raise from his first sneaker deal, but he's certainly done his best to earn it with his electrifying play and growing personality. A deal with Under Armour has to be enticing for Blake, as the company is known for huge national brand campaigns that he could take part in and really leverage to expand his reach. Sole Collector