THE male of the species has well and truly boobed this time.
One in four fellas prefers FAKE BOOBS to real, according to a new poll.
The Zeppelin lovers have even gone so far as to say that one in three of them would happily pay to enlarge their partner's assets.
But here at The Sun, we believe the bouncy breast is best - and we banned implants from Page 3 as a result.
"I think a lot of this so-called preference is in men's heads," says Page 3 beauty Peta.
"They love the idea of big boobs and associate boob jobs with a move to get bigger and 'sexier' boobs. But, in reality, I'd say about 75 per cent of fake boobs don't look that hot naked.
"What makes a woman sexy is a natural line to her figure and you don't get that with fake boobs. They don't move in the same sexual, feminine way that real boobs do.
"Stars like Salma Hayek and Kelly Brook are so sexy because their curves are all woman rather than all plastic. I really can't bear most fake boobs."
Disney obviously agrees with Peta - execs have just sent out a note to casting agents banning fake boobs from the next Pirates of the Caribbean movie.
But could you spot the difference on screen?
We've picked 20 famous cleavages and it's up to you to guess whether each star's bangers are bona fide. Take the quiz below.