Here's something to think about Jeff. This is a template of websites for example. Notice how clean it is and you can still have your blogs and social media feeds. It would make it a lot user friendly and bring some legitimacy to you and ISH.
You may want ISH to become a basketball media company rather than a one man show. Brings legitimacy to ISH.
One thing you may want to keep is ISH's color theme and logo which is synonymous to this site.
There's a lot of advice I can give you but I will stop doing it here. A lot of the things I know are considered trade secrets.