Video game giant PlayStation is expanding its relationship with hip-hop culture with the release of B-Boy, a new video game influenced by the company’s sponsorship of the annual UK B-Boy Championships.
The game, developed by FreeStyleGames in collaboration with Rock Steady Crew member Crazy Legs and DJ Hooch, will also feature scenes from the championships as players build crews to battle real-life superstar B-Boys and event host Crazy Legs in "B-Boy Life" mode.
The idea for B-Boy sprung from years of discussion among those at PlayStation, who has sponsored the Championships over the last 11 years.
"Over the many years of sponsorship, we have talked about taking the inspiration from the championships to create a B-Boy game. Now it's here, we are all excited. This games comes with all the authenticity of B-Boy culture, featuring the top B-Boys from the around the world, and the dynamic game play we always dreamed of," said Carl Christopher of PlayStation.
The first UK B-Boy Championships were held in 1996, as a small underground hip-hop event at London's Shepherds Bush Empire.
The goal of the original event, which featured Crazy Legs and performances from London Posse and Schoolly D, was to put a much needed spotlight on the effect and reach of B-Boy culture by showing the art of battle between B-Boy crews.
The also attracted national qualifiers in Japan, Korea, USA & Europe.
This year's event, hosted by Crazy Legs and Afrika Islam of the Universal Zulu Nation, will feature performances from Big Daddy Kane as well as popping, locking and beatbox battles.
The B-Boy game is slated to be released this month on PlayStation Portable (PSP) and PlayStation 2.
The UK B-Boy Championships will be Oct. 7 and 8 at Carling Academy, Brixton and London's Brixton Academy.