Nike Wasted a Ton Of Money on Durant

[r15mohd]

ESPN - "The Durant contract with Nike is a steal, says one source. Durant, while being the best player on the planet, is also likable and full of humility. One source, close to the business deal, has estimated that Durant's take over of the league will turn into billions. Asked if Durant being the best player on the planet, by quite a large margin, was reason enough for this deal, he replied, "Absolutely."

"sauce" plz?


this is how it's done my fwend!
"Could Nike afford to let the second-best player in the world go?" -SBNAtion
Link: http://www.sbnation.com/2014/9/3/609...t-under-armour

[stalkerforlife]

"sauce" plz?


this is how it's done my fwend!
"Could Nike afford to let the second-best player in the world go?" -SBNAtion
Link: http://www.sbnation.com/2014/9/3/609...t-under-armour

www.espn.com

[r15mohd]

I'm finding this confusing. Say the deal is for 10 years at 285 million, that ends up roughly being 28.5 mil per year. So why would they need to make 420 per year to recoup costs?

break-even point...$285 million that goes to KD plus the R&D, marketing, production of his sneakers and KD line, and all the overhead expenses that would incorporate into recouping that $285 million mark at a break-even point. i'm sure there's more details, but basically the gist of it

[r15mohd]

www.espn.com

hmm..a lot of college football showing on that site, try again

[aj1987]

hmm..a lot of college football showing on that site, try again

Ignore that guy. He just makes up whatever he wants and posts them. Dude is Dragic level troll.

[r15mohd]

Ignore that guy. He just makes up whatever he wants and posts them. Dude is Dragic level troll.

lol...definitely aware, he's slowly turning to being a stan for KD and saying goodbye to Kobe

how was the #WadeUnion this wknd...did you attend?

[knicksman]

Still it doesnt remove the fact that bran stans IQ got exposed so bad this season

[JohnFreeman]

welcome back Sikk

[JohnFreeman]

Still it doesnt remove the fact that bran stans IQ got exposed so bad this season

You shouldn't talk about IQ.

[knicksman]

You shouldn't talk about IQ.

a bran stan LOL

[poido123]

Nike will make money on KD's shoe contract.

End thread/

[dubeta]

Nike basically inflated the entire shoe market

Now LeBrons proabaly gonna ask for $500 million

D rose and lillard are gonna ask $200 M each from addidas

Blake Griffin, Melo, and Cp3 are gonna ask $150 mil each from Jordan

[russwest0]

"sauce" plz?


this is how it's done my fwend!
"Could Nike afford to let the second-best player in the world go?" -SBNAtion
Link: http://www.sbnation.com/2014/9/3/609...t-under-armour

Second best player?

LMAO. Two small forwards won MVP and FMVP last year and neither were Bran.

They don't really think that Kawhi is the best player on the planet, do they?

[poido123]

break-even point...$285 million that goes to KD plus the R&D, marketing, production of his sneakers and KD line, and all the overhead expenses that would incorporate into recouping that $285 million mark at a break-even point. i'm sure there's more details, but basically the gist of it

People aren't factoring in the big picture here.

It's not just about the money for KD.

By getting as many of the top athletes in the game under Nike, you are in fact convincing the consumer(us) into believing that if the best athletes are wearing Nike, then it must be the best brand in the world.

Branding is very powerful and if you have the best basketball players wearing your Brand, it will maximise dollars to the entire company's revenue and boost value to the company. In this case, Nike wants to maintain its already lofty reputation in the market and not lose ground to its rivals.

There is an image association message being pushed here. It works, which is why Nike has been so successful.

[VIntageNOvel]

Durant doesn't give a **** what you think. He's just a nice guy who happens to be the deadliest scorer on the planet. He's just gonna keep dropping 30ppg while you stay dropping the fries at McDonalds.