Posted this in NBA forum but thought it might be good here too:
Has anyone seen these commercials? On one hand they're really lame and don't make me want to buy his shoe.
On another they are really arrogant because he is comparing himself to the geniuses of western history.
On the other hand, they might not be arrogant at all and it might be he's making fun of himself, because he looks really doofy dressed as Leonardo Da Vinci and Mozart doing 360 dunks.
I love the him, but the man is an enigma.