The three-year search for a naming-rights partner for Charlotte Bobcats Arena appears to be tuning into Time Warner Cable.
The cable TV company has seven years left on a broadcasting deal with the Bobcats that puts the majority of the NBA franchise's games on Time Warner-owned News 14. To get more games on a wider-distribution channel, the Bobcats must figure out a way to compensate Time Warner, which may tie in to a long-term naming-rights agreement.
"I think we'll find that naming-rights partner," says majority Bobcats owner Robert Johnson. "I think to some extent it may be linked to our TV deal, so we're trying to see if we can kill two birds with one stone."
Time Warner Cable officials acknowledge a long-running discussion with the Bobcats about a potential naming-rights deal.
Thanks, B4E!! At the very least a deal like this would give the team added credibility and something just has to be done to expand the viewing area for the games. How does one build a fan-base when most of the fans can't even see the games!!!
It certainly would be great to get out of the current tv deal, but I hope the cats do more than just swap the naming rights for dropping the contract. It seems like a lot of money would be left on the table.
I don't understand how Bob Johnson, the founder of a cable network, allowed such a crappy deal in the first place.