He's a star, but not a superstar. He can't carry a team all by himself to a winning record, let alone playoffs, he needs help.
He's similar to Corey Maggette, Michael Redd, Brandon Roy, Steven Jackson, Richard Jefferson type players. Guys who are in the 20-24 PPG group that are really good, but dont get much recognition since they play on weaker teams.
Playing on a bad team, to get real recognition you need to average over 25 points and atleast make it to the playoffs. Such as LeBron's early years, Iverson's early Sixers years, T-Macs Orlando years, etc... Even if the team got knocked out, basically the star was the main reason they even got to the playoffs.
He is a great offensive scorer and is an above average defender. What he needs to get to the next level? Playmaking. He sorely lacks in this department. He is at a point, where he could points up at will, by either dropping the mid range J or slithering inside and drawing contact and getting to the line (one of the best in the game). The question remains to be answered, can he make his teammates better? So far, it's a no. While his offensive prowess have an impact on the game, his playmaking isn't at a level where he can make others better. I am not really sure if he'll ever get to the next level, but as it stands now, he is more of a second option on a championship contending team. He could be option 1B on a team where the second player is equivalent to him in talent but with different skill-set. A guy who can put up 18, 6 and 6 efficiently and create for others. That team must be defensively focused to be successful...