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Old 09-06-2006, 04:20 PM   #1
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Default Jordan Brand donates $450, 000 to help rebuild New Orleans

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Jordan Donates $450,000 To 'Habitat For Humanity' To Help Rebuild New Orleans
Proceeds Raised Through One-of-a-Kind Air Jordan Collection Auction; Team Jordan athlete Roy Jones Jr. and other celebrities in town to lend a hand
Beaverton, OR (21 August, 2006) Jordan, a division of NIKE, Inc., announced today a donation of $450,000 to benefit Hoops for Homes, an organization created to aid Habitat for Humanity's Hurricane Katrina relief efforts. Larry Miller (Jordan brand president), Howard White (Jordan brand vice president) and Roy Jones Jr. (Team Jordan athlete, light heavyweight boxer and former heavyweight champion), will present the contribution to Habitat for Humanity on August 22 in a check presentation ceremony at a home-building construction site in New Orleans. Hip-Hop legend DMC of Run DMC along with R&B singer Bobby Valentino will also be on hand to assist in reconstructing houses in the 9th ward.
"Habitat for Humanity has been such a visible contributor to the New Orleans relief efforts and we're proud to work alongside their organization for this worthy cause," said Miller. "It's important to us that we do our part to help rebuild this community. We hope the Jordan brand involvement will inspire additional donations, as the need for help is far from satisfied."

Miller, White, Jones and several Jordan employees will join Habitat for Humanity executives and volunteers for a wall raising ceremony on Desire Street, near the recently created Musician's Village. In addition to the monetary donation, the Jordan employees will strap on their tool belts, grab their tools, and put forth a day's worth of man hours to the home-building efforts.

The funds presented to Habitat for Humanity were raised entirely from the first-ever Air Jordan Collection Auction during the 2006 NBA All-Star weekend, in Houston, TX. Hurricane Katrina redistributed many of New Orleans' residents across the southern United States, with the majority relocating to Houston. The centerpiece of the auction was the entire Air Jordan Collection (I-XXI) signed by Michael Jordan. Other lots included Air Jordan Retro 11's game-worn by Michael Jordan in one of his last professional games, a framed Wings poster set with the 1986 and 2005 editions of the famed print, a Chicago Bulls jersey and a special-edition red suede basketball. The auction drew noteworthy bids from celebrities such as sneaker aficionados Fat Joe, Jermaine Dupri and Kevin Liles. The high-bidder of the auction was a Texas businessman who wished to remain anonymous.

"On behalf of the victims of Hurricane Katrina and the community of New Orleans, we'd like to thank the Jordan brand for their generous contribution," said Jim Pate. "There is obviously still an unprecedented amount of work that needs to be done, but we take it one day, one house at a time. With significant donations from partners like Jordan, we are confident that this city will rise again to be one of our nation's most diverse, interesting and cultural communities."

"In the days and months following Hurricane Katrina, the American public stepped up and made great sacrifices and great efforts to help the victims and the community," said Michael Jordan. "We want to do our part as well. We want to impact some people that might be going through a tough time. I'm a firm believer in turning a negative into a positive and I feel like this is a way we can do that for victims of Hurricane Katrina."

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