Eminem has teamed up with Nike to create a limited edition run of the company's Air Max series shoe. The effort will go towards raising money for the lyricist's Marshall Mathers Foundation and ninemillion.org.
Eminem will design limited-edition uppers of eight different shoes in the series, from the Air Max '87 to Air Max 360. Sixty-four pairs of shoes will be produced before being numbered and autographed by the rapper and auctioned off over a four-week period at Nike stores worldwide and on eBay, beginning Aug. 31.
"We're always looking for new ways to try to raise money and awareness for the foundation, so when Nike approached us we jumped at the chance," Eminem said. "Who wouldn't want to design their own line of Nikes? And to do it for charity makes it that much better."