Believes there is an opportunity for new IPs including MadWorld and the Conduit.
Speaking to MCV, SEGA has revealed that it believes many publishers have moved away from the hardcore Wii gamer market in favour of creating mass market casual games and now hopes to fill this gap with upcoming titles, MadWorld and The Conduit.
"There have been some good hardcore Wii titles," said MD of SEGA Europe North Alan Pritchard. "Resident Evil 4 has done reasonable numbers; Red Steel has also performed really well. But since then, many publishers have migrated towards the more mass-market family titles, so perhaps there hasn't been the array or depth of hardcore titles on Wii. So there is definitely opportunity here."
UK sales director John Clark added: "More family friendly titles are being released on PlayStation and 360 as this is a growth area for these formats. Maybe with Wii there's a reverse opportunity."
MadWorld and The Conduit have certainly been generating a buzz among the hardcore gaming community, one looking truly unique while the other appears to push the Wii's graphical limits.
It will be interesting to see how these two along with the new House of the Dead
, Deadly Creatures
, Tenchu 4
, Dead Rising
, Fatal Frame 4
, Cursed Mountain
and No More Heroes 2
(2010) do when they are released this year.
Hopefully they will do enough biz to get Winter from n-Space
picked up by somebody b/c it looks like it could be a pretty cool exclusive.
MadWorld has also been catching some hell for its mature content from some watchdog groups.
The decision to release a violent game on a console which has based its reputation on family fun has shocked anti-violence pressure groups.
The game has not yet been given an age rating.
Mediawatch-UK, Britains longest running pressure group campaigning for decency in TV, films and games, said MadWorld will 'spoil' the Wii.
John Beyer, director of Mediawatch-uk, said: 'This game sounds very unsavoury.
'I hope the British Board of Film Classification (BBFC) will view this with concern and decide it should not be granted a classification.
'Without that it cannot be marketed in Britain. What the rest of world does is up to them.
We need to ensure that modern and civilized values take priority rather than killing and maiming people.
'It seems a shame that the game's manufacturer have decided to exclusively release this game on the Wii.
'I believe it will spoil the family fun image of the Wii.'
A spokesman from Nintendo, said: 'Wii appeals to a wide range of audiences from children and teenagers to adult and senior citizens, anyone from 5 - 95, as such there is a wide range of content for all ages and tastes available.
'Mad World will be suitably age rated through the appropriate legal channels and thus only available to an audience above the age rating it is given'
'The game is not made by Nintendo but by Sega.'
I still will never understand those types positions on game violence when they have ratings just like movies and its the parents own damn fault if their kid gets a violent or sexed up game w/o them knowing whats in it. Hell, this one looks more like some sort of stylized anime anyway.