Joe Johnson ,Chris Paul, and Josh Howard are part of Jordan Brand
Joe Johnson of my hometown Hawks , Chris Paul , and Josh Howard are now part of Team Jordan along with current members Quentin Richardson, Mike Bibby, Mike Finley, Rip Hamilton, Ray Allen, Carmelo Anthony, and Eddie Jones.
Well I didn't mean to diminish any of the other players. Just pose the question why not Josh. But going along the line of what TKF said. I think kids would be more likely to buy a Josh Howard shoe than a Mike Finley or Eddie Jones at this point in time.