A NEW resort offering mud wrestling, massages and sexy wake up calls from models has been criticised as sexist.
The Lynx Lodge, set to open later this year in Lake Macquarie, NSW, has been billed as the “ultimate man-cation destination”.
A team of models will make up the “friendly and flexible” lodging staff and will offer on-the-spot back rubs, breakfast in bed and “sexy wake-up calls”.
“From grabbing your wood on the golf course through to getting filthy on a dirt bike, every day at the Lynx Lodge will leave you utterly shagged,” the website states.
Evening entertainment will include mud wrestling and games of Twister.
Lynx is holding a competition to mark the launch of the resort, where the winner will get to stay at the resort with seven friends.
While many men have expressed excitement at the idea on the company's Facebook page, not everyone is thrilled, with some criticising it as “sexist” and being marketed like a “brothel”.
However the company insists it’s simply catering to demand and says staff will not be placed in compromising positions.
"The concept of the Lodge is a play on popular male fantasy, so the girls are there to hang out and ensure Lodge guests have fun," Lynx spokeswoman Laura O'Donnell said.
"The Lodge prides itself on fantastic customer service and staff members will ensure that all of our guests have a perfect stay, but they will not be required to do anything that compromises their positions as hospitality professionals.
"All interaction between the guests and the girls will take place in common areas of the Lodge under the watchful eye of Lodge security staff."
Guests who treat the staff inappropriately will be removed from the premises.
The resort is set to open in November this year and is a trail to gauge interest. The company cited a study of 500 men which showed that 66 per cent have taken a guys-only holiday with their friends in the last two years.
It will also offer activities such as golf, fishing, dirt bike riding, kayaking, pool and volleyball.