Marbury keeps working the shoe market in China
Stephon Marbury is trying to do big things in China, things far bigger than just playing professionally in the Chinese Basketball Association. Beyond aspirations ranging from becoming the head coach of the Chinese national team one day to formulating a strength program for Chinese youth that starts from birth, Marbury has been aiming to take over the shoe game by selling his low cost Starbury brand sneakers to the Chinese market. The logic behind the idea is easy to follow. In a country where only a small percentage of the population can afford Nikes and adidas — shoes which are sometimes marked up as much as 25% from their American prices — way more people can buy 198 kuai shoes (about $30, the price of a pair of Starbury’s) than those who can buy 1349 kuai (more than $200, the current price of LeBron 8s). And in China, where there are 1.3 billion people, “way more” could potentially mean hundreds of millions of customers. It’s not too tough to figure out why some people, including Marbury himself, are really excited about the opportunity. NIUbball
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