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Old 06-14-2011, 12:21 PM   #1
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Default Forbes: Losing Cost LeBron and D-Wade $15 million

Runner up Finish Could Cost LeBron and D-Wade $15 million

LeBron James and Dwayne Wade cost themselves a combined $10 million to $15 million in potential new endorsements. Dirk Nowitzki has a boatload of cash in front him – if he wants it.

That’s the gist of NBA Finals endorsement wrapup, according to sports marketing expert Bob Dorfman of San Francisco-based Baker Street Advertising. The most compelling story of a compelling postseason seems to be mysterious case of LeBron James disappearing in the fourth quarter of some key games, an angle already set against the story line of LeBron as villain, brought about by his unpopular “decision” last summer.

And it’s certainly true that LeBron’s failure to capture a ring this year hurts his sponsorship growth potential, at least for now. What’s interesting to note, though, is that while the whole world seems to be piling on LeBron in the immediate wake of the series, the man still sells like crazy. Dorfman points to a slew of evidence: James’ top selling NBA jersey, his featured spots for McDonald’s, State Farm and Sprite that ran during the finals, plus a roll in the upcoming movie “Ballers,” a basketball comedy. So don’t count on James losing any of his $30 million annual endorsement portfolio. “LeBron’s brand is global, and his celebrity transcends his sport,” says Dorfman. At the same time, he estimates that the polarization of the LeBron, combined with his failures in the clutch, probably cost him some $10 million in new opportunities.

Dwayne Wade, never in LeBron’s class as a marketer to begin with, forfeited “a few million” in potential new earnings thanks to the Heat’s failure to take the title, estimates Dorfman. Wade’s most significant off the court business are his T-Mobil spots. On the plus side: Wade, a mostly low-key star, didn’t have as far to fall as LeBron did. He already has a ring from 2006, and he outplayed LeBron in the finals. But as he pushes 30, “Unless the Heat go all the way next season, marketers may find their money will be better spent on younger stars like Kevin Durant, Derrick Rose or Blake Griffin,” says Dorfman.


The wild card in all this is Nowitzki, a 13-year NBA star who now adds champion to his resume. Dorfman thinks he could easily rake in $3 million to $5 million in annual endorsement cash. Thing is, Nowitzki isn’t particularly charismatic, and he’s never shown much interest in chasing endorsements. Ironically, that approach is now a huge potential asset for Nowitzki, whose regular guy persona was beamed to a huge audience during the finals.

Should he change his tune, Dorfman has the perfect suggestion: leveraging Dirk’s Game Four effort, in which he overcame a 102 degree fever to help the Mavs pull out a key win, into a pitchman spot for Bayer Aspirin, Campbell’s chicken soup or Lipton Tea. Or, asks Dorfman, “How about an “I’m going to Euro Disneyland’ spot?”



http://blogs.forbes.com/tomvanriper/...de-15-million/
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Old 06-14-2011, 12:26 PM   #2
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

OMG THEY ONLY HAVE 141223121123213 MILLION DOLLARS IN THE BANK NOW
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Old 06-14-2011, 12:36 PM   #3
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

I call bullshit.

they lost more money with the way the acted during the finals, not actually losing to Dallas
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Old 06-14-2011, 12:37 PM   #4
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

A river has been cried.
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Old 06-14-2011, 12:39 PM   #5
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

sucks man now lebrons only gonna make like 50 million of endorsements and salary instead of 60 . I feel bad for him.
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Old 06-14-2011, 12:44 PM   #6
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million



Quote:
Originally Posted by Crown&Coke
I call bullshit.

they lost more money with the way the acted during the finals, not actually losing to Dallas

this
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Old 06-14-2011, 12:45 PM   #7
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

15 mil? thats like 2 or 3 weekends in vegas
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Old 06-14-2011, 12:45 PM   #8
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

LeBron more pissed about this than the championship I bet. It's all about becoming a billionaire for that dude.
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Old 06-14-2011, 12:49 PM   #9
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

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Old 06-14-2011, 12:49 PM   #10
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

Quote:
Originally Posted by Fatal9
LeBron more pissed about this than the championship I bet. It's all about becoming a billionaire for that dude.


He would have stayed in Cleveland for that

If you hate then at least try to not sound like a complete idiot.

Lebron = best player in the NBA

Miami Heat = the 2nd best team in the NBA

and you all haters mad that the Heat obliterated the Boston Celtics and the Chicago Bulls and that Dallas swept your precious Lakers can suck a mad diiiick

applause for myself
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Old 06-14-2011, 12:50 PM   #11
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

Quote:
Originally Posted by Fatal9
LeBron more pissed about this than the championship I bet. It's all about becoming a billionaire for that dude.

He would have gone to New York
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Old 06-14-2011, 12:51 PM   #12
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

black fans buy basketball stuff all life long, when white fans only buy some when they re kids/teens, then stop doing it as they age.
Fact is the major part of the buying public is black people and they re not going to identify with a white man when white kids and men actually identify themselves with black players. Can you imagine a black kid or man wearing a dirk nowitsky , steve nash jersey?

No. Black people considering how racists they are do not identify themselves with white people, their own parents and grandparents didnt raised them that way.
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Old 06-14-2011, 12:52 PM   #13
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

Quote:
Originally Posted by Andrei89
Lebron = best player in the NBA

Miami Heat = the 2nd best team in the NBA


applause for myself
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Old 06-14-2011, 12:55 PM   #14
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

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Originally Posted by kaiiu


He is. Don't be bitter he left Cleveland to make the finals in his firts year

It was just Dallas year. They got past the though Portland team, they swept the Defending Champions and beat OKC with no problems. I am not ashamed the Heat lost to the Dirkules. You should be a shamed your city is a worthless piece of sh1t city with posters pretending to be black and 25 losing streak record
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Old 06-14-2011, 12:55 PM   #15
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Default Re: Forbes: Losing Cost LeBron and D-Wade $15 million

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Lebron = best player in the NBA











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