Rap superstar Jay-Z is branching into the automotive world, as the Roc-A-Fella/Def Jam CEO/President has forged an alliance with automobile manufacturing giant, General Motors (GM).
The announcement came during media previews for the North American International Auto Show yesterday (Jan. 6), when Jay-Z emerged from a GMC Yukon Denali SUV on stage and announced a new color for the SUV called "Jay-Z Blue."
Fans of the rapper recognize the name of the new color from his remix collaboration with Young Jeezy titled "Go Crazy" where the rapper quips "Attract money my worst color is light green/my favorite hue is Jay-Z blue...'"
Jay-Z forged an alliance with GM two years ago and started working with the company's global color studio to create the new reflective hue for the Denali.
GM hopes the alliance with Jay-Z will boost the company's sluggish sales and increase competition with Toyota.
The Japanese auto manufacturer is expected to top GM as the world's No. 1 car maker this year.
The North American International Auto Show Saturday opens to the public from Jan. 13 - Jan. 21, 2007