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Old 10-15-2012, 12:52 PM   #1
eliteballer
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Default What do you think about this social commentary on the Nets and Brooklyn

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the admiral, on October 14, 2012 - 22:44, said:

There's a great piece in the New York Times about how Jay-Z only owns 0.33% of the team and used this staggering equity to pop in the sound room and make them play more Santogold before retreating to a hidey-hole because the Nets were losing a lot. lol. Beyond that, there are some fascinating subtexts in the article/comments about how he's a prop for white billionaire developers to run roughshod over the neighborhood with some veneer of consent from the local black community, and he is totally complicit with being one because this deal enriches so many of his own business interests.

This team offends all of my deepest sensibilities regarding stadium socialism, made worse by the fact that they're trading on the aesthetic of "authenticity," which, as far as Brooklyn goes, is more about creating some sort of bohemian-bourgeois theme park/anthropological field study for trust fund babies from Suffolk County or Lake Forest or the Grosse Pointes or any other various points north, south, west, and east than anything remotely authentic. And everyone buys it, happily. I can't stand hearing about how these uniforms are "brilliant minimalism" or how the Unidentified Flying Atlanta Omni is "a part of the community" and not the engine of upmarket commerce dropped in from above that it actually is, just because they threw a bone or two to some "local vendors." I can't believe there's anyone who doesn't think this whole Brooklyn Nets thing is the most rampant, soul-wearying consumerism we've seen sports pull off in years.

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Old 10-15-2012, 12:57 PM   #2
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Default Re: What do you think about this social commentary on the Nets and Brooklyn

I'm no expert on the issue but I think the word "Brooklyn" is marketed way too much. Like... It means something? Only thing I know Beckhams named their kid like that. End of a trend, I thought...
Seriously, is there anything noble with Brooklyn? It's a district, right? What's about it? A lot of rappers from there? Well, it makes it a rathole, or is that wrong.
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Old 10-15-2012, 01:29 PM   #3
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Default Re: What do you think about this social commentary on the Nets and Brooklyn

There are a few things i don't like
1) The media (and this was helped along by some of the Nets marketing but not all) portraying Brooklyn as tough and dangerous, and also poor, not being able to afford that long trek to see the Knicks. Brooklyn is high income and yuppie, it's not 1980. I saw Nets artwork with graffiti on a train and a building with Deron in front of it (it was used for an SI cover actually). That's not Brooklyn. Marcy street is covered with yuppies, not crack dealers.
2) This thought that the Nets have captured Brooklyn and everyone is dying to see the Nets play. They're not. People like the black shirts that say Brooklyn, but there are still tons of tickets left, and people could care less about the team's performance. Will it come? Probably eventually. But it's being portrayed like it's here. It's really not.

But it just is what it is. It's just marketing. This guy makes it sound evil.
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Old 10-15-2012, 03:05 PM   #4
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Default Re: What do you think about this social commentary on the Nets and Brooklyn

The NBA, as much as we love it, is a giant business which exists to make a lot of people money. I much rather see Jay-Z putting his heart into it, an awesome new arena & people getting pumped on a new franchise than the Bobcats showing up being name after their owner against fans' wishes. Were the people of Brooklyn supposed to unite together and build the arena themselves? Is it really a bad thing that one of the most influential Brooklynites of his time is the face of the team? Is it bad that money and effort is going into this rather than seeing the NJ nets sink even lower for yet another season?

In my opinion they did it right. The "throwing local vendors a bone" type comments are the ones that always get me. At least they used local vendors! Almost every arena, stadium, etc. I've ever been to has some corporate BS company that makes their $14 hot dogs and pays local minorities nothing to work extra crappy jobs. I'm sure there is still some of this going on in the new arena, but it's fresh, it's new, it's exciting...but haters will always hate and look for some absurdity. It's life and capitalism.
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Old 10-15-2012, 03:16 PM   #5
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Default Re: What do you think about this social commentary on the Nets and Brooklyn

"Beyond that, there are some fascinating subtexts in the article/comments about how he's a prop for white billionaire developers to run roughshod over the neighborhood with some veneer of consent from the local black community, and he is totally complicit with being one because this deal enriches so many of his own business interests."


What does that even mean? The white owners want to make money and used Jay-z to help make the team popular? No sh*t. I thought that was common knowledge.
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Old 10-15-2012, 03:32 PM   #6
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Default Re: What do you think about this social commentary on the Nets and Brooklyn

Yeah I am torn about the Brooklyn Nets. On one hand it's awesome for Brooklyn to have a team on the other hand the eminent domain and the way they kicked people out of their homes was messed up.

And it is not just a stadium, it is a whole project with housing, etc...The whole deal was the stadium was allowed to be built only if they built low income housing as well and so far only a small fraction of the low income housing they have promised has been built.

About Brooklyn being gentrified and yuppified. Well parts of it have. The area where the Nets play, Fort Greene and even Western Bed-Stuy have been gentrified. But Brooklyn is a borough of over 2.5 million people, which would make it the 4th biggest city in the country. Let's see you go to Bronwnsville, Broadway Junction or East New York and tell me if it's gentrified or you see any yuppies. In fact walk around those areas at night and see if you come back with your wallet. lol
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