Yeah, this has historically always been Melo's problem. He just won't shoot enough.
The point is he's not going for the scoring title. He's doing enough to help his team.
Case in point should be the 2008-9 season. He was still by in large the best scorer on that team without a guy that you'd consider a 2nd option for a contender. He scored 22 pts for the West's 2nd seed. That postseason though, he was one of the top scorers in the playoffs.
THIS is the first year Melo's had a great compliment of talent around him that will actually enhance his game. I said it before this season, I've explained it a million times over. And this year he's going to beast. Watch it.
Hell during the Olympic training camp Durant called Melo the best offensive player. He's said it before years ago. There's countless other people professional opinions from other players that have said the same. It should be obvious on camera to you too. Stats be damned
Kevin Durant and (especially) LeBron are much less selfish than Melo, yet they've both won scoring titles, led the playoffs in PPG, and averaged over 30 PPG in a season, all things Melo has not and probably never will do. Melo can't even outscore guys who don't even try to score as much as him, how the **** is he the best scorer?
I don't think he's selfish. I think sometimes he lacks poise/wherewithal and doesn't recognize that he needs to pass. He also seems to get too amped at times, hence those "adrenaline threes" that are wastes of possessions.
I've always thought Carmelo's offensive skill set is kind of overrated. People always talk about him as some super skilled scorer that can make any kind of shot. When I watch Melo, I mostly see him taking pull up jumpers and chucking up 3's. Don't get me wrong, he's definitely a gifted scorer, but I hear people put him on the same level as Kobe and Durant as a scorer, and I don't think he really belongs in that conversation.
Then you havent watched too many Melo games.
Like any logical person you accomplish a task in the least complicated/strenuous manner that is effective; when that stops working you switch it up, and that continues as the defense adjusts.
That is why Melo generally starts with his mid range game (easiest) and then works into a post up bully ball style as the game progresses