Look at the billboard music award nominees and winners from last night.
Some "Lorde" bitch won "Best Rock Song" for a song called "Royals."
Some "Imagine Dragons" pop group won top rock group and top rock album.
Some other pop artists (who resemble rock music in no way, shape, or form) who were nominated for rock music awardswere people like "Lana Del Rey," and "Capital Cities." Not a single group up there who actually resembles rock music aside from "Fall Out Boy" who once was in the Rock genre but now has converted completely over to Pop music to stay relevant.
It's been mostly dead in the sales/pop culture mainstream since 95-96. The exception being concert sales; rock music still dominates because hip hop and other modern pop doesn't translate very well to the stage.
I'm sure there are SOME good bands out there in EVERY genre.
The problem is the mainstream media isn't recognizing them at all so most of them will die off to go find other ways to make money.
And all the lack of REAL rock music representation in the media does is inspire less and less kids to get involved in rock and roll and make rock music.
Metal will die off? You realize how dumb that sounds. Metal has been a prominent genre since the 70s and is still going strong. Metal is not meant to be a pop genre that plays on pop radio stations. It thrives off being out of the ordinary, and has for around forty years. I'm not a sub genre warrior. I included hard rock because it IS going strong, and tried my best to describe the genres of rock that have died off a bit without giving exact definitions of those genres. Metal is by no mean a sub-genre, it is its own genre with many, many different rich sub-genres. I'll just assume that you thought metal was merely a rock sub-genre.
Sorry, we both kind of jumped to conclusions and assumptions a bit there. You said sub-genres will die off and called me a sub-genre warrior, and I assumed that you thought metal was somehow a sub-genre, since I had included metal as one of the genres that was "going strong."