All money goes to charity. Pay what you want.
Games you get:
Burnout Paradise: Ultimate Box
Crysis 2 Maximum Edition
Dead Space 3
Medal of Honor
AND if you pay more than the average price (currently $4.71) you get Battlefield 3 & The Sims 3 + Starter Package
Really amazing deal. I plan on picking this up later today. Will be going on for 2 weeks.
Also comes with steam keys for nearly every game which is good for people who don't like the Origin application. I'm currently trying to figure out if these are giftable or not.