As a white rapper in a predominantly black industry I think making songs about killing his b moms and mom was BRILLIANT. One thing a brother ain't gonna do is talk about killing his mom dukes that just ain't how we roll.
His angle was perfect, choice of producers/label was perfect, he doesn't really blatantly try and act black [the forced arm gestures were kinda meh] or identify with black people...I mean what a strategy.
That whole "I'm not a rapper" started with Young Jeezy I think and it was dumb as **** then [and I fux wit Jeezy] and it's dumb as **** now.
Nah but his music suck now. I liked recovery, it was a good album but then he kept coming out with the same shit over and over again raping over generic/pop/loud beats wih crappy hooks. I'm really getting sick of him having crappy pop singers singing his hooks like Skylar Grey, and Rihanna. What's next? Is he gonna have Taylor Swift sing the hook of his next song?